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Bristow's Hair Christchurch

Hair salon · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Bristow's Hair Christchurch

Hair salon · New Brighton, Christchurch

Where you stand#192of 498 hair salons & barbers
Overall health6.2/10across the eight areas

Going well

04Listings and social6.508Opening hours6.207Google search and traffic6.1

Where we can help

01Google listing4.703Map positions4.205Facebook page4.102Reviews2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bristow's Hair Salon in New Brighton, Christchurch provides haircuts, colour and barbering services. The salon offers cuts, foils, perms and precision men's shaves, with eco-friendly products and online booking available. Customers encounter a warm, professional team and a clean, relaxed space led by experienced stylists who focus on listening to client preferences.

Bristow's Hair Salon is located in New Brighton, Christchurch and offers a range of hair services for local customers. The salon provides haircuts, colour work, foils, perms and barbering services, including precision men's shaves. It presents itself as a full-service hair salon serving the Christchurch community.

The salon describes a team of expert stylists who give personalised advice and pay attention to client preferences. Services highlighted on the salon's website include vibrant colouring, trendy cuts and professional barbering. Bristow's also notes the use of eco-friendly products and offers online booking to make scheduling easier for clients.

Customers tend to report consistently positive experiences, describing the team as warm, welcoming and professional. Reviews mention stylists who listen and deliver the requested results, with specific praise for foils and haircuts. Visitors also note the salon environment as clean, relaxed and comfortable, and frequently comment on staff who make clients feel at ease.

Locally, Bristow's Hair Salon is distinguished by its combination of traditional barbering and contemporary salon services, its environmental product choices and its focus on personalised service. The salon's online booking and a small team of experienced stylists position it as a convenient choice for people in the New Brighton and wider Christchurch area seeking regular styling, colour or barbering work.

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01Google listingMarketbase business report

Your Google listing

Bristow's Hair Salon shows an average overall health, with room for improvement in the listing description and visuals. The strongest point is that the listing has a live open status, a working website link, a claimed listing, and a visible phone number, which supports customer inquiries and access.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bristow's Hair Christchurch
3
Bristow's Hair Christchurch✓✓
5.0 ★★★★★ (7)
Hair salon · New Brighton
Open 5 days · late Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We provide haircuts, colour and barbering services. Based in the Christchurch area.

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #264 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bristow's Hair Salon shows a low overall health score of 2.6 out of 10 on Google reviews, indicating significant improvement potential. The top finding is a strong star rating, placing the business in the top 10% for customer satisfaction. However, there is no review response activity yet, and review volume is starting but still modest.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Bristow's Hair Christchurch
OverviewReviewsPhotosAbout
5.0★★★★★7 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #382 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bristow's Hair Salon shows a below-average health score for Maps search at 4.2/10, indicating overall visibility needs attention. Top findings include a solid start in aggregate Google Maps results and a borough presence that has risen out of the bottom quartile. Key opportunities focus on improving overall maps visibility and strengthening the New Brighton presence to reach the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 6 searches across Christchurch, top three in none
1
Salty Hair & Co5.0 ★ (69) · Hair salon
2
Mood Hair Salon5.0 ★ (86) · Hair salon
3
Brighton Style5.0 ★ (17) · Hair salon
4
Hair&Sea Salon5.0 ★ (13) · Hair salon
↓
Bristow's Hair Christchurch2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #289 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bristow's Hair Salon shows a healthy overall presence with a health score of 7.6 out of 10. The strongest current achievements are Outstanding Instagram and Facebook profiles, plus a Fresha directory listing that increases visibility beyond the core profile. Key opportunities include adding a TikTok presence, NoSecretSalon listing, and LinkedIn profiles to humanise and professionalise the brand.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gbristow's hair christchurch new brighton
AllImagesMapsNews
InstagrambristowshairsalonBristow's Hair Christchurch | Instagram✓
FacebookBristows-Hair-Salon-61576348697634Bristow's Hair Christchurch | Facebook✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/new-brightonFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
facebook
people3
144 followers 2
Welcome to Bristow’s Hair Salon your friendly neighbourhood salon offering everything hair! From fresh cuts and colours to styling and classic barbering, we’re hear to help you look and feel your best...✓
FollowMessage
🌐 maps.google.com
☎ +64 3-388 8009✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #296 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Bristow's Hair Salon shows a very high on-page SEO health score and strong technical foundations. The site already has a valid favicon, a secure HTTPS setup, an H1 tag, and no render-blocking resources, supporting fast loads and clear content structure. The main opportunity is fine-tuning meta tags and headings to push the score higher.

Strengths

  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠bristowshairsalon.com1
✓Favicon
✓Page file size
✓H1 heading tag
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bristow's Hair Salon shows an above-average website traffic health score of 6.0/10 for Bristow's Hair Salon. The strongest signal is organic traffic value, which is above the 25th percentile, indicating room to grow via solid SEO fundamentals. Paid traffic currently shows little to no activity, suggesting a small, targeted start could help capture new clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Bristow's Hair ChristchurchNot in these results
31About 24 visits a month from search, across 12 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #197 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Bristow's Hair Salon's opening hours match several high-demand periods but miss some midday peaks. The salon is open during strong Saturday peaks (11am-1pm) and Tuesday mid-day (11am-12pm), which aligns with customer search patterns. However it is closed over multiple Monday lunch hours and Sunday 3pm, representing noticeable missed opportunities. There are no low-demand open hours recorded.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.2Good
What customers seeWhere you rank
9:41
Bristow's Hair Christchurch
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8:30am-6pm
Wednesday8:30am-8pm
Thursday9am-8pm
Friday8:30am-6pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #188 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#192of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #192 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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