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Broadfield Dental Centre

Dentist · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Broadfield Dental Centre

Dentist · Selwyn District East, Christchurch

Where you stand#144of 210 dentists
Overall health3.2/10across the eight areas

Going well

05Facebook page7.104Listings and social6.0

Where we can help

01Google listing3.502Reviews3.408Opening hours2.903Map positions2.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Broadfield Dental Centre is a dental practice in RD8, Broadfield, offering general dental care through a small team led by Alwyn. Reviews highlight professional, thorough treatment and a focus on patient comfort, with staff experienced in stabilising cases and arranging emergency referrals. Patients often report reduced dental anxiety and recommend booking ahead due to high demand.

Broadfield Dental Centre is a dental practice located in RD8, Broadfield. It provides general dental care to the local community and is known locally by name and location.

The practice is run by a small team led by Alwyn and offers routine dental treatments and clinical care. Reviews note professional, thorough work and describe staff with deep knowledge and experience. Patients have reported being stabilised and referred on for emergency surgery when needed.

Customers commonly describe feeling at ease during visits, with staff taking care to reduce discomfort and anxiety. Several reviews mention clear, attentive care and a pain-minimising approach, while others highlight the team's professionalism and thoroughness during appointments.

What distinguishes Broadfield Dental Centre locally is a mix of experienced clinicians, a patient-focused approach and steady demand for appointments. The practice's reputation for comfort and clinical competence makes it a recognised dental option for residents of Broadfield and the wider RD8 area.

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01Google listingMarketbase business report

Your Google listing

Broadfield Dental Centre shows a below-average overall health on the Google listing, with 3.4 out of 10. The listing already has a verified claim, a phone number and a link to the website, indicating solid basic presence. Key gaps include absence of a meaningful description and a logo, plus room to grow photo content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Broadfield Dental Centre
3
Broadfield Dental Centre✓✓
4.4 ★★★★★ (11)
Dentist · Selwyn District East
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch dentists · 210 businesses
You are #137 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Broadfield Dental Centre shows an overall health score of 3.5 out of 10, which indicates below average Google review health. The top findings are improving response rate to reviews and sustaining progress in ratings and total reviews. Engagement with reviews is starting to trend upward, but there is room to lift both sentiment and visibility through continued activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Broadfield Dental Centre
OverviewReviewsPhotosAbout
4.4★★★★★11 reviews
5
4
3
2
13
2How far your rating and your review count together can be trusted
K
keri R.★ · 3 years ago

Not really impressed i have been patient for years i haven't gone for a Long while i have a couple of broken teeth got asked if i was in pain i not at the moment but the next appointment is available is in January it is sept now so i lookin...

Response from the owner1

We are now booking routine work for March 2023. Since you confirmed that you are not in pain, but haven't seen us for many years, we have created and appointment for you in January. Our regular patie...

Google reviewsChristchurch dentists · 210 businesses
You are #139 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Broadfield Dental Centre shows a below-average health score of 3.9 out of 10 in Google Maps search rankings. The business already ranks in several top locations for dental terms, with strong positions for cosmetic dentistry in the Selwyn district and nearby areas. The main opportunity is to improve aggregate search visibility and bolster borough presence to move toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Top three for "cosmetic dentist" in 1 suburb, seen in 4
1
Cosmetic Denture Clinic - Lincoln5.0 ★ (3) · Dentist
2
Selwyn Dental4.3 ★ (10) · Dentist
3
Smile Concepts4.9 ★ (190) · Dentist
4
Prebbleton Dental4.9 ★ (50) · Dentist
↓
Broadfield Dental Centre2Further down, below the first results
Map positionsChristchurch dentists · 210 businesses
You are #154 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Broadfield Dental Centre shows a below-average health score for social presence (4.0/10), with existing strong footing on Facebook. The Facebook page already ranks with very high trust, indicating solid engagement and branding. Key opportunity areas include expanding to Instagram, TikTok, Yellow Directory, LinkedIn Company, and Yellow Profile to broaden reach and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/broadfield-dental-centre) found via: Google search results.
  • ✓
    Dentist NZ ListingWe can see your Dentist NZ Listing listing (https://dentist.co.nz/broadfield-dental-centre) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
Gbroadfield dental centre selwyn district east
AllImagesMapsNews
Dentist NZbroadfield-dental-centreBroadfield Dental Centre | Dentist NZ✓
Healthpointbroadfield-dental-centreBroadfield Dental Centre | Healthpoint✓
FacebookriccartondentalcentreBroadfield Dental Centre | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #84 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokDentist NZHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
facebook
riccartondentalcentre✓
655 followers 3
Professional dentistry by Dr Prinsloo in Christchurch New Zealand.2
FollowMessage
★ 1 reviews · recommended 1
🌐 broadfielddentalcentre.co.nz✓
☎ +64 3-978 5522✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #62 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Broadfield Dental Centre shows a very low on-page SEO health score, indicating major gaps in foundational SEO. Key findings point to missing meta description, missing title tag, and lack of a favicon, with overall content and structure needing better baseline. Attention should focus on establishing essential tags and improving page assets to support search visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒broadfielddentalcentre.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch dentists · 210 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Broadfield Dental Centre shows a very low health score for Website Traffic at 0.8/10, indicating limited organic and paid traffic activity. Key findings: organic traffic value and volume are near zero with no top 100 keywords, and paid traffic shows no measurable spend. Opportunities focus on adding local, targeted content, on-page SEO, basic backlinks, and small paid campaigns with proper tracking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gdentist selwyn district east
AllMapsImagesShopping
No ads from you on any search
www.selwyn.govt.nzG and E Dental
www.selwyndental.co.nzOur Team
www.broadfielddentalcentre.co.nzBroadfield Dental Centre | We Care About Your Teeth!

Alwyn Prinsloo has been a practicing dentist for over 27 years. Dental Centre 184 Selwyn Road, RD8, Broadfield, 7678 Hours: By Appointment Monday – Friday. ...

3
www.dentaltoday.co.nzContact us | Dental Today - Dentists Onehunga
Google search and trafficChristchurch dentists · 210 businesses
You are #122 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Broadfield Dental Centre's published hours partly match local demand: 41 weekly hours fall in high-demand windows, notably mid-morning and mid-afternoon on Tuesday and mid-morning Wednesday. However the practice misses several popular times, especially Friday early afternoon and Saturday mornings. There are no hours open during low-demand windows, so current schedule is lean but could capture extra customers by extending a few high-demand slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
What customers seeWhere you rank
9:41
Broadfield Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-1pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #149 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#144of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #144 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • A real person on the phone.Call us on 0800 747 901.
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