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Broadfield Flowers

Florist · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Broadfield Flowers

Florist · Lincoln, Christchurch

Where you stand#41of 83 florists
Overall health5.1/10across the eight areas

Going well

01Google listing9.804Listings and social9.502Reviews8.805Facebook page6.6

Where we can help

08Opening hours4.603Map positions3.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Broadfield Flowers is a florist and gift shop in Lincoln creating fresh flower designs, bouquets and wedding work for delivery across Christchurch and Canterbury. The shop stocks dried flowers, vases and a wide range of gifts including imported Italian jewellery, pearls and NZ pāua. Customers can visit in person or place orders online for local delivery.

Broadfield Flowers is a florist and gift shop based in Lincoln that creates fresh flower designs, bouquets and wedding floristry for delivery across Christchurch and Canterbury. The team are professionally qualified and bring a combined 34 years in floristry and 24 years in wedding floral work.

The shop offers a broad selection of products including dried flowers, silk flowers, vases and a range of unique gifts. Stocked items include imported Italian jewellery, pearls, copper and bronze animal statues, China, glassware and table linen alongside New Zealand pāua pieces.

Customers commonly describe friendly, knowledgeable and helpful staff, with examples of prompt replacements and reliable local delivery. Reviews note next-day delivery for local orders, reasonable pricing and a willingness from staff to create custom arrangements on short notice, reflecting a practical, service-focused customer experience.

Locally, Broadfield Flowers combines traditional floristry services with a gift-led retail range, making it a convenient choice for customers in Lincoln and the wider Canterbury area seeking floral arrangements, wedding flowers and complementary gift items.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Broadfield Flowers shows a very healthy Google Business Listing, with a 9.3/10 health score indicating strong completeness and optimisation. Key findings include a verified listing with claimed status and an accessible phone number, plus a website link for more information. The top opportunity focuses on further enhancing the listing description to push into the top 10% of local businesses.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 4 of them.
9.8Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Broadfield Flowers
Broadfield Flowers✓✓
4.6 ★★★★★ (40)
Florist · Lincoln
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Broadfield Flowers is a Florist, Flower Designer and Gift Shop based in Lincoln. Our professionally qualified florists have a combined 34 years experience in the floristry industry and 24 years of experience in the wedding flower industry. We create a large selection of stunning, fresh flower designs and bouquets for delivery in Christchurch and Canterbury. We stock dried flowers, unique gifts, and imported Italian jewellery. This includes copper and bronze animal statues, China, glassware, table linen, silk flowers, vases, imported Italian jewellery, pearls, sterling silver and NZ Pāua. There is something for everyone and every occasion at Broadfield flowers. Visit us today or place an order online.

1
Google listingChristchurch florists · 83 businesses
You are #3 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Broadfield Flowers shows a very high overall health score on Google reviews, indicating strong performance in customer sentiment and engagement. The top findings point to solid review volume and a high response rate, with continued room to subtly improve the star rating and confidence. This combination suggests reliable client feedback and an improving reputation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
Broadfield Flowers
OverviewReviewsPhotosAbout
4.6★★★★★40 reviews 3
5
4
3
2
11
bouquets 5birthday 5flowers 5roses 3online ordering 3gift selection 3
2How far your rating and your review count together can be trusted
S
Sherif I.★★★★★ · 2 months ago

Response from the owner

Thank you so much for the 5-star rating!

T
Tim A.★★★★★ · 2 months ago

Response from the owner

Thank you so much for the 5-star rating!

Google reviewsChristchurch florists · 83 businesses
You are #11 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Broadfield Flowers shows a below-average overall health score of 3.3 out of 10 for Google Maps search visibility. The business benefits from strong borough-specific performance, ranking in the top 10% for its suburb, which supports local visibility. The most important finding is consistent top rankings for core florist keywords in Lincoln and surrounding areas.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
3.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
flower delivery
1Top three for "flower delivery" in 2 suburbs, seen in 4
1
Broadfield Flowers✓4.6 ★ (40) · Florist
2
Flowers Across Christchurch4.9 ★ (140) · Florist
3
Moffatts Flower Company4.6 ★ (113) · Florist
4
Artistic Flowers1.0 ★ (1) · Florist
Map positionsChristchurch florists · 83 businesses
You are #56 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Broadfield Flowers shows strong social presence with high trust on Facebook and Instagram, giving it solid credibility. The overall health score is 7.4 out of 10, indicating healthy foundations but room for growth. The most impactful finding is the excellently performing Facebook and Instagram profiles; opportunities lie in expanding across other platforms to widen reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Direct2Florist ListingWe can see your Direct2Florist Listing listing (https://direct2florist.co.nz/broadfield-flowers-lincoln-f387958) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gbroadfield flowers lincoln
AllImagesMapsNews
Wedding Guidebroadfield-flowersBroadfield Flowers | Wedding Guide
Family Company Studiobroadfield-flowersBroadfield Flowers | Family Company Studio
Direct2Floristbroadfield-flowers-lincoln-f387958Broadfield Flowers | Direct2Florist✓
FacebookbroadfieldflowersBroadfield Flowers | Facebook✓
InstagrambroadfieldflowersBroadfield Flowers | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #5 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWedding GuideFamily Company StudioDirect2FloristYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
facebook
broadfieldflowers✓
465 followers 1
A selection of the freshest stunning flower designs, for delivery in Christchurch and Canterbury2
FollowMessage
★ 7 reviews · recommended 3
🌐 broadfieldflowersflorist.co.nz✓
☎ +64 3-325 2621✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #29 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Broadfield Flowers shows a low on-page SEO health, with a 1.8/10 score. The key findings point to missing critical elements: no detectable on-page SEO score, no title tag on the homepage, and no meta description, plus favicon absence which weakens brand presence. The page also risks a poor text-to-page size balance that should be addressed.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒broadfieldflowersflorist.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Broadfield Flowers' website shows a low traffic health score of 2.2 out of 10, indicating limited organic and paid visibility. The strongest signal is in opportunities to begin building foundational traffic, with concrete steps suggested for organic and paid channels. Immediate focus on content, on-page SEO, and small paid campaigns could start to move rankings and drive local visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gflorist lincoln
AllMapsImagesShopping
No ads from you on any search
broadfieldflowersflorist.co.nzBroadfield Flowers Florist Lincoln | All Flowers, Bouquets & Gifts

Beautifully designed flower bouquets for any occasion. Broadfield Flowers has 5 florist with 70 years experience to make flowers for you.

3
www.interflora.co.nzLincoln Florist - Send Flowers - Interflora NZ
Google search and trafficChristchurch florists · 83 businesses
You are #46 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Broadfield Flowers' opening hours partly match local demand: the shop is well aligned with a strong Thursday midday peak (11am-3pm) when search interest is highest. However several popular weekend hours are missed, notably Saturday 1-2pm and Sunday 2-4pm. There are no obvious low-demand hours currently open, so the main levers are adding weekend afternoon coverage or shifting staff to capture Sunday and Saturday demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.6Room to grow
What customers seeWhere you rank
9:41
Broadfield Flowers
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
Saturday9am-1pm
SundayClosed
Opening hoursChristchurch florists · 83 businesses
You are #45 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#41of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #41 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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