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Broadlands Finance Ltd

Car finance and loan company · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Broadlands Finance Ltd

Car finance and loan company · Auckland City Centre, Central Auckland

Where you stand#66of 106 finance businesses
Overall health3.8/10across the eight areas

Going well

03Map positions8.308Opening hours8.302Reviews6.7

Where we can help

07Google search and traffic5.905Facebook page3.001Google listing1.904Listings and social1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Broadlands Finance Ltd is a small Auckland CBD finance company specialising in motor vehicle lending. Established in 1995, it offers vehicle finance and secured personal loans, including lending to work visa holders and for used cars up to 13 years old. Customers often note fast decision times and easy online applications, with a responsive, friendly team.

Broadlands Finance Ltd is a small finance company based in Auckland CBD that focuses on motor vehicle lending. Established in 1995, it provides vehicle finance and secured personal loans and operates from a central Auckland location.

It offers vehicle finance for used cars up to 13 years old, secured personal loans, and states it can approve loans for applicants with bad credit or defaults. Broadlands also says it lends to work visa holders and accepts applications from learner-licence drivers. Their website highlights a fast approval process and a simple online application that takes around five minutes.

Customers commonly describe the team as responsive, friendly and helpful, with staff noted for clear communication and a client-focused approach. Multiple reviews mention positive experiences with staff transparency and ease of dealing with the team, and the company frequently replies to reviews to acknowledge feedback.

Locally, Broadlands is distinguished by its long-standing niche focus on vehicle finance and by services tailored to borrowers with non-standard circumstances, such as work visa status or poor credit history. The combination of quick decision times, an easy online application and a responsive local team defines its practical offer to Auckland customers.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Broadlands Finance Ltd shows low overall health on Google Business Listing, with significant room for description, imagery and category alignment. The business has claimed status, an active listing and a phone number, but lacks a logo and numerous photos. The key strengths are controlled listing, verified ownership and a linked website, supporting basic customer actions.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Broadlands Finance Ltd
3
Broadlands Finance Ltd✓✓
4.9 ★★★★★ (36)
Car finance and loan company · Auckland City Centre
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Broadlands was established in 1995. It is a small niche finance company largely focused on Motor Vehicle Lending.

1
Google listingCentral Auckland personal & business finance · 106 businesses
You are #86 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Broadlands Finance Ltd shows an overall health score of 6.7 out of 10, indicating an above-average but not outstanding Google review performance. The strongest point is the existing star rating, while the main opportunities lie in growing total reviews and boosting confidence for comparison against peers. Response rate is solid but can be maintained alongside new reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
Broadlands Finance Ltd
OverviewReviewsPhotosAbout
4.9★★★★★36 reviews 2
5
4
3
2
1
efficiency 6smooth process 5polite staff 5loan process 2car purchases 2personal loans 2
1How far your rating and your review count together can be trusted
D
Donna-marie C.★★★★★ · 7 months ago

Totally recommend Broadlands finance for a personal loans, Dean is amazing and talking to a real person over the phone makes a huge difference especially when you don't want to get a loan but have to. The end of last year I resigned from a...

Response from the owner3

Thank you so much, Donna-Marie, for taking the time to share your experience and for your incredibly kind words ⭐⭐⭐⭐⭐ We’re genuinely grateful you trusted Broadlands Finance during what wa...

K
Kelly B.★★★★★ · 9 months ago

We work closely with Broadland's and have found the team responsive and friendly. They have their client's best interest in mind and will always endeavour to meet the needs of them in the best way possible. If I was ever in the market for a...

Response from the owner

Thank you so much, Kelly ⭐⭐⭐⭐⭐ We really appreciate you taking the time to leave such a thoughtful review. It means a lot to hear that our team’s responsiveness and client-first approach s...

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #36 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Broadlands Finance Ltd shows a healthy Maps presence with an 8.3/10 health score. The top themes indicate strong performance in car finance within central Auckland suburbs, particularly in Herne Bay, Ponsonby, Kingsland and Howick, suggesting solid local visibility for core services. The main growth lever lies in improving suburb-level visibility to capture nearby street-searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
car finance & loan company
2Seen in 33 searches across Central Auckland, top three in none
1
NZ Car Finance0.0 ★ (0) · Car finance and loan company
2
Finance HQ5.0 ★ (165) · Car finance and loan company
3
Limitless Finance Services4.9 ★ (134) · Car finance and loan company
4
KiwiLend NZ5.0 ★ (2) · Car finance and loan company
↓
Broadlands Finance Ltd1Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #19 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Broadlands Finance Ltd shows very low overall health for social and directory presence, at 1.0 out of 10. This indicates limited visibility across platforms that help customers find finance services. Two timely priorities are establishing active profiles on Facebook and Instagram, then claiming LinkedIn and Yellow Pages listings to improve trust signals for local search.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gbroadlands finance ltd auckland city centre
AllImagesMapsNews
Finance Advisers Providerbroadlands-finance-limited-auckland-FSP39968Broadlands Finance Ltd | Finance Advisers Provider
ServiceFinderBroadlands-Finance-Limited-242356Broadlands Finance Ltd | ServiceFinder
FacebookNo account found1
InstagramNo account found2
YellowNo listing found3
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #92 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Broadlands Finance Ltd currently has no Facebook page that Marketbase can find. That removes a common spot where customers check a business is real, view recent activity and send messages; it also cuts off an already-built audience. In this market 79 of 106 comparable businesses have a findable Facebook page, so having none is uncommon among local competitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
broadlands finance ltd auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #75 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒broadlands.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland personal & business finance · 106 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Broadlands Finance LtdNot in these results
3About 157 visits a month from search, across 45 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #44 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are generally well aimed and one specific gap remains. Sunday 12pm to 4pm shows customers meet a closed door. Sunday 12pm to 4pm are the busiest hours missed and letting the business be open then would let customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.3Strong
What customers seeWhere you rank
9:41
Broadlands Finance Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
Saturday10am-4pm
SundayClosed
Popular times Sunday · Auckland City Centre
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When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #19 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#66of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #66 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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