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Brows Defined

Eyebrow bar · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Brows Defined

Eyebrow bar · Waltham, Christchurch

Where you stand#264of 570 beauty businesses
Overall health5.4/10across the eight areas

Going well

03Map positions8.901Google listing6.902Reviews6.804Listings and social6.6

Where we can help

05Facebook page5.908Opening hours4.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Brows Defined is a beauty studio in Waltham, Christchurch specialising in Hybrid Brows, Powder Brows, Lash Lifts and Dermaplaning. The salon focuses on enhancing natural features in a calm, welcoming space. Clients can expect personalised treatments delivered by experienced technicians using up-to-date techniques, with weekday opening hours and a reputation for careful, clean work.

Brows Defined is a beauty studio located in Waltham, Christchurch that offers brow and facial aesthetic services. The salon promotes a calm, welcoming environment where clients can book weekday appointments for specialist treatments focused on brows and skin.

Services include Hybrid Brows and Powder Brows, Lash Lifts and Dermaplaning. The team describes their approach as detail-oriented and personalised, working to match tints and shapes to each client. They state a focus on current techniques and keeping treatments tidy and professional.

Client feedback highlights a warm, inviting space and careful, clean service. Reviews note satisfaction with tinting and shaping that suits individual hair colour and face shape, and several clients report a natural, mascara-like effect from brow tinting services. Comments also indicate that appointments can fill up, suggesting steady local demand.

Locally, Brows Defined is presented as a weekday-open beauty studio for those seeking focused brow work and skin maintenance in Christchurch. The combination of specialist brow options, lash and dermaplaning services, and an emphasis on personalised care is what customers mention when describing their experience at this Waltham studio.

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01Google listingMarketbase business report

Your Google listing

Brows Defined shows a healthy Google Business Listing with a score of 8.3 out of 10. The listing already provides essential contact details and a claimed status, and the open-for-business indicator is accurate, helping customers decide when to visit or call.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
6.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Brows Defined
2
Brows Defined✓✓
4.9 ★★★★★ (46)
Eyebrow bar · Waltham1
Open 4 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Brows Defined – Christchurch's go-to for flawless brows and radiant skin ✨ We specialise in Hybrid Brows, Powder Brows, Lash Lifts, and Dermaplaning – with a focus on enhancing your natural beauty in a calm, welcoming space. With years of industry experience and a passion for detail, we pride ourselves on delivering personalised, high-quality treatments that leave you feeling confident and refreshed. Open Monday to Friday – come and experience the Brows Defined difference.

3
Google listingChristchurch beauty · 570 businesses
You are #178 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Brows Defined shows an above-average health score of 7.0 out of 10, indicating a generally solid performance in Google reviews. The most notable findings are a strong response rate relative to peers and a high level of rating confidence, with many customers leaving feedback and the business maintaining a good reputation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
Brows Defined
OverviewReviewsPhotosAbout
4.9★★★★★46 reviews 3
5
4
3
2
1
brow shaping 5eyelash lift 3kind staff 3brow waxing 2eyebrow tinting 2eyebrow definition 2
2How far your rating and your review count together can be trusted
M
Mitzi H.★★★★★ · 2 weeks ago

Briar is an awesome eyebrow specialist, careful, clean and up to date with latest techniques. Highly recommend ! But book soon as her appts often full up....

Response from the owner1

Thank you so much Mitzi! So appreciated ☺️

T
Theressa B.★★★★★ · a month ago

I had a great experience at Brows Defined, the name really speaks for itself. I got Hybrid Tint and Shape, the tint matched my hair colour and the shape was sleek.

Response from the owner

Love to hear this! Thank you, see you next time!

Google reviewsChristchurch beauty · 570 businesses
You are #181 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Brows Defined shows very high visibility in Google Maps with an overall health score of 8.9 out of 10. This indicates strong local presence and solid exposure for Christchurch and surrounding suburbs. The top opportunities focus on sustaining aggregate visibility and continuing to cement borough strength.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
8.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyebrow bar
✓Top three for "eyebrow bar" in 5 suburbs, seen in 40
1
Brows Defined14.9 ★ (46) · Eyebrow bar
2
Natural Lash and Beauty Studio5.0 ★ (12) · Eyebrow bar
3
Must Cut and Divine Curls3.7 ★ (3) · Eyebrow bar
4
The Wright Brows4.3 ★ (44) · Eyebrow bar
Map positionsChristchurch beauty · 570 businesses
You are #65 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Brows Defined shows a mixed health of 5.1 out of 10, indicating average presence across platforms. The strongest recent achievement is a very high trust Facebook presence, with solid Fresha listings contributing to visibility. The key opportunity is to grow on TikTok and LinkedIn profiles to broaden reach, while keeping the current strong Facebook activity.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe can see the Fresha Profile listing (https://fresha.com/brows-defined-christchurch-19-opawa-road-wgws1g8d) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 5 of them.
6.6Good
What customers seeWhere you rank
9:41
Gbrows defined waltham
AllImagesMapsNews
Freshabrows-defined-christchurch-19-opawa-road-wgws1g8dBrows Defined | Fresha3
FacebookbrowsdefinednzBrows Defined | Facebook✓
InstagrambrowsdefinednzBrows Defined | Instagram✓
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #193 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
facebook
browsdefinednz✓
681 followers 2
Brows • SPMU • Lash Lifts • Dermaplaning ✨ 19 Opawa Road, Christchurch Open Monday to Friday Afterpay available Prices, services & bookings below ⬇
FollowMessage
★ 2 reviews · recommended 1
🌐 fresha.com/book-now/brows-defined-aecp034u/all-offer?share=true&pId=25722673
☎ +64 27 360 2461✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #232 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fresha.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gbeautician waltham
AllMapsImagesShopping
No ads from you on any search
www.fresha.comThe Beautician - 20 Ryan Street - Christchurch

Sculpt perfection with services like Eyebrow Shaping, Powder Brows, and the allure of Lash Lift and Tint. Beyond beauty, indulge in the precision of Face Waxing ... Read more

www.fresha.comBest Beauty Salons near me in Waltham, Christchurch

Book online with the best Beauty Salons near you in Waltham. Great offers and discounts! Read reviews and compare the top rated Beauty Salons near you on ...

Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Checked on
Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Brows Defined's weekday hours align moderately with local demand: 40 weekly open hours include several strong-match slots midweek and late afternoon, but several popular Saturday afternoon hours are missed. No open hours fall into low-demand periods, so current hours are not wasteful. Overall timing hits some peak windows but misses a cluster of high-demand Saturday times that limit reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.8Room to grow
What customers seeWhere you rank
9:41
Brows Defined
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-6pm
Tuesday10am-6:30pm
WednesdayClosed
Thursday10am-7pm
Friday9am-2pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #296 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#264of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #264 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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