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Browtique

Eyebrow bar · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Browtique

Eyebrow bar · Spreydon, Christchurch

Where you stand#203of 570 beauty businesses
Overall health6.4/10across the eight areas

Going well

04Listings and social9.007Google search and traffic6.503Map positions6.1

Where we can help

02Reviews4.901Google listing4.505Facebook page3.708Opening hours1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Browtique is a private, home-based salon in Spreydon, Christchurch offering premium brow, lash and skin services. With over 15 years in the industry and eight years specialising in brows, services include precision shaping, tinting, hybrid stain, laminations, lash lifts and dermaplaning. Customers book into a relaxed, appointment-only setting with on-site parking.

Browtique is a private, home-based beauty salon located in the Spreydon suburb of Christchurch. The salon focuses on brows, lashes and skin treatments and operates by appointment from a residential setting.

Services include precision brow shaping, tinting, hybrid stain and laminations, plus lash lifts and dermaplaning. The owner holds internationally recognised CIBTAC and ITEC qualifications and highlights many years of professional experience and specialist brow training.

Customers commonly report consistently precise brow results, comfortable appointments and helpful advice. Reviews note a friendly, relaxed atmosphere, clear communication on treatment options and the convenience of parking directly outside the salon.

As a locally operated, appointment-only studio in Christchurch, Browtique presents a specialist offer for clients seeking detailed brow and lash work alongside skin maintenance treatments. The combination of formal qualifications, years of brow-focused practice and a home-salon setting define its local character.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Browtique shows a moderate overall health on Google Business Listing with room for improvement. The standout finding is that the listing already includes a website link and phone number, while the logo is missing. Photos are being added, but the collection remains behind peers. The description is mid-range and shows potential for further optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Browtique
2
Browtique✓✓
5.0 ★★★★★ (4)
Eyebrow bar · Spreydon3
Open 3 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Browtique is a private, home-based salon in Christchurch offering premium brow, lash, and skin services. With over 15 years of experience—including 8 years specialising exclusively in brows—we’re dedicated to delivering precision shaping, tinting, hybrid stain, laminations, lash lifts, and dermaplaning tailored to your individual features. At Browtique, luxury meets artistry, with every detail carefully crafted to bring out your best.

Google listingChristchurch beauty · 570 businesses
You are #314 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Browtique shows solid health in Google Business reviews with an above-average health score of 6.1 out of 10. The top achievement is a rating in the top 10% of reviewed businesses, indicating strong customer satisfaction. Opportunities focus on increasing total reviews, maintaining high rating confidence, and improving review response rate to surpass market peers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Browtique
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 2
5
4
3
2
1✓
questions 2
1How far your rating and your review count together can be trusted
S
Sydney M.★★★★★ · 7 months ago

Had my eyebrows done by Emma since 2018 and would follow her anywhere! Perfect brows, luscious lashes and fantastic chat at each appointment - Highly recommend!

Response from the owner3

Thanks so much Sydney! I always look forward to our appointments (and chats!), and I’m so glad you love your brows and lashes. Can’t wait to see you again soon! 💛 – Emma x

H
Holly L.★★★★★ · 9 months ago

Emma is great, I get perfect brows every time. Easy location with parking right outside. Always get great advice from Emma about all my beauty questions 🥰

Response from the owner

Thank you Holly! I’m pleased to hear you love your brows, I look forward to seeing you next time. – Emma x

Google reviewsChristchurch beauty · 570 businesses
You are #292 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Browtique's Maps performance shows an above-average health score with room to grow. The business ranks well for key brow and beauty queries in Spreydon and nearby areas, highlighted by top positions for eyebrow bar in Spreydon and several related terms. The main opportunity is to improve both the city-wide aggregate score and the borough presence to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyebrow bar
1Top three for "eyebrow bar" in 1 suburb, seen in 15
1
Browtique25.0 ★ (4) · Eyebrow bar
2
inkd Cosmetic Studio5.0 ★ (3) · Eyebrow bar
3
Glowing Goddess Beauty & Cosmetic Brow Tattoo4.8 ★ (53) · Eyebrow bar
4
Simply Beauty Barrington4.6 ★ (337) · Eyebrow bar
Map positionsChristchurch beauty · 570 businesses
You are #224 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Browtique shows a very high health score of 8.7 out of 10, indicating strong social and directory presence. The most notable findings are outstanding Instagram and Facebook profiles driving trust, plus a solid Fresha presence. Key opportunities focus on adding TikTok and LinkedIn presence, and optimising Yellow and GrabOne listings to broaden reach and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/browtique-christchurch-28-diamond-avenue-q5m4ax09) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Gbrowtique spreydon
AllImagesMapsNews
Freshabrowtique-christchurch-28-diamond-avenue-q5m4ax09Browtique | Fresha✓
Instagrambrowtique.nzBrowtique | Instagram✓
Facebook61574838543916Browtique | Facebook✓
LinkedInemma-athy-336b6a216Browtique | LinkedIn
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #58 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
facebook
people3
13 followers 2
Browtique offers premium brow and lash services, specialising in precision shaping, cosmectic tattooing, tinting, hybrid stain, laminations, lash lifts, and dermaplaning.
FollowMessage
🌐 browtique.co.nz✓
☎ +64 27 579 9759✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #361 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Browtique shows a very high on-page SEO health with a score of 9.7 out of 10, indicating strong technical optimisation. The most notable findings are a perfect 50-60 character title tag and a valid favicon, plus an existing H1 tag and a relevant meta description. Minor tweaks remain to fine-tune description length and text ratio.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒browtique.co.nz✓
✓Page title
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Browtique's website traffic health is above average with a 6.6/10 score, indicating solid baseline performance but room to grow in paid activity. Key takeaways: organic traffic value is above the 25th percentile and organic total is above the bottom 25%, while paid traffic shows no measurable spend or conversions yet. Focus on targeted paid campaigns and solid landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
Gbeautician spreydon
AllMapsImagesShopping
31No ads from you on any search
www.simplybeauty.co.nzSimply Beauty
www.fresha.comGlowing Goddess Beauty - 304 Selwyn Street Shop 2
browtique.co.nzEyebrows Christchurch | Browtique – Brow & Lash Specialist

Looking for the best eyebrows in Christchurch? Browtique specialises in expert brow shaping, tinting, lamination, and lash lifts.

www.fresha.comBest Beauty Salons near me in Spreydon, Christchurch
2About 44 visits a month from search, across 28 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #199 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Browtique's current hours show tight alignment only at a few popular windows: nine weekly open hours fully match high local demand, but the overall health score is low (1.3/10) because 68 high-demand hours are missed. Strong fits include Thursday 6pm and three Saturday mid-morning to midday slots plus Sunday midday. No open hours fall in low-demand windows, so there is no obvious wasted time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.4Room to grow
What customers seeWhere you rank
9:41
Browtique
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
Thursday6pm-7pm
FridayClosed
Saturday9am-12:30pm
Sunday9am-12:30pm
Popular times Thursday · Spreydon
8a9a10a11a12p1p2p3p4p5p6p7p
When people in Spreydon look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #493 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#203of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #203 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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