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Buchanan Financial Partners

Insurance agency · Redcliffs, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Buchanan Financial Partners

Insurance agency · Redcliffs, Christchurch

Where you stand#55of 121 insurance brokers
Overall health5.5/10across the eight areas

Going well

08Opening hours10.004Listings and social9.5

Where we can help

02Reviews5.703Map positions5.705Facebook page4.601Google listing4.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Buchanan Financial Partners is an insurance broker based in Redcliffs, Christchurch. They specialise in risk insurance and protection of assets and family, working as advisers to decode complex covers and explain what clients need to know. The practice emphasises clear, expert advice and long-term client relationships, with a focus on personalised cover and risk planning for local households.

Buchanan Financial Partners is an insurance broker located in Redcliffs, Christchurch. The practice presents itself as a specialist risk adviser led by Guy Buchanan and focuses on protecting clients' assets and families through tailored insurance arrangements.

Services centre on risk insurance advice and decoding complex covers. The firm states it partners with clients to explain policy details simply, offering guidance on the aspects of cover that matter. Its service emphasis includes clarifying terms and helping clients choose appropriate protection across personal and household needs.

Customers tend to describe interactions as knowledgeable, friendly and responsive. Reviews note clear explanations that help clients understand policy terms, prompt communication from the adviser, and a service approach that supports newcomers and longer-standing clients alike. Several comments mention helpful, informative guidance and a willingness to build long-term relationships.

Locally, Buchanan Financial Partners is positioned as a Redcliffs-based adviser offering practical, plain-English advice around risk insurance. The combination of specialist risk focus, a single named adviser, and reported responsiveness aims to make it a familiar option for Christchurch clients seeking straightforward help with insurance and protection planning.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Buchanan Financial Partners shows solid listing basics with a health score of 4.9 out of 10, indicating room for improvement in the Google Business Profile. The listing has essential elements in place, including a website link, claimed status, a visible title, open-for-business status, and a contact number. The strongest opportunity is a more complete description to attract local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Buchanan Financial Partners
3
Buchanan Financial Partners✓✓
5.0 ★★★★★ (6)
Insurance agency · Redcliffs2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #68 for your Google listing
See how to fix all 3 →
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02ReviewsMarketbase business report

Your reviews

Buchanan Financial Partners shows an overall health score of 5.7 out of 10, indicating average performance in Google reviews. The top finding is a stellar star rating top 10% of peers, reflecting high customer satisfaction. A notable opportunity is to start responding to reviews to boost trust, alongside maintaining rating momentum.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Buchanan Financial Partners
OverviewReviewsPhotosAbout
5.0★★★★★6 reviews 3
5
4
3
2
1✓
financial advice 2responsiveness 2insurance needs 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #53 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Buchanan Financial Partners shows an above-average health score for Google Maps search performance, indicating solid visibility with room to improve. The strongest results are in Redcliffs and nearby suburbs, including leading rankings for insurance and accounting related terms. Key growth opportunities focus on improving aggregate and local borough visibility through listing enhancements and consistent optimization.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
5.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Top three for "insurance agency" in 2 suburbs, seen in 5
1
Buchanan Financial Partners25.0 ★ (6) · Insurance agency
2
Parachute Insurance Advisory5.0 ★ (15) · Insurance agency
3
Abraham Insurance5.0 ★ (3) · Insurance agency
4
Michael Devine Insurance0.0 ★ (0) · Insurance agency
Map positionsChristchurch insurance brokers · 121 businesses
You are #53 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Buchanan Financial Partners shows a very high health score for social presence, with strong Facebook, Instagram, and LinkedIn listings. The main findings highlight outstanding Facebook and Instagram profiles and a LinkedIn listing that supports reach. Primary opportunities involve expanding presence on TikTok, GrabOne, Neighbourly, Yellow, and LinkedIn for broader discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/guybuchanan) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gbuchanan financial partners redcliffs
AllImagesMapsNews
OpenLocallybuchanan-financial-partners-redcliffsBuchanan Financial Partners | OpenLocally
InstagrambuchananfinancialpartnersBuchanan Financial Partners | Instagram✓
FacebookBuchanan-Financial-Partners-107817297597868Buchanan Financial Partners | Facebook✓
LinkedInguybuchananBuchanan Financial Partners | LinkedIn✓
Finance Advisers Providerg-buchanan-financial-services-limited-christchurch-FSP722812Buchanan Financial Partners | Finance Advisers Provider
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #7 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyLinkedInFinance Advisers ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
facebook
people3
91 followers 2
Insurance Specialist who can help you get the right covers in place for your situation
FollowMessage
🌐 buchananfp.co.nz✓
☎ +64 22 340 5040✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #66 for your Facebook page
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06Your websiteMarketbase business report

Your website

Buchanan Financial Partners shows solid on-page technical health with a 4.8/10 score. Favicon, H1, relevant title tag and fast load under 3 seconds support crawlability and user experience. The main opportunities focus on enhancing the meta description, refining title tag length to avoid truncation, reducing render-blocking resources, and balancing text-to-page size for better clarity.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒buchananfp.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Buchanan Financial Partners shows below-average website traffic health with a 3.8/10 score. The main takeaway is that organic and paid traffic activity is minimal, indicating limited visibility and lead flow. Key opportunities focus on building organic traffic value, boosting local rankings, and initiating targeted paid efforts to attract local households seeking risk protection.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Buchanan Financial PartnersNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Buchanan Financial Partners shows very high temporal alignment (health score 9.8/10), but no city-level popularity data is available to map exact demand windows. The absence of local search data prevents identifying specific hours that match or miss peak customer demand. The practice should verify client appointment patterns and Google Business hours to confirm any small inefficiencies from being open during low-demand times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Buchanan Financial Partners
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#55of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #55 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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