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Buchanan Optometrists

Optometrist · Russley, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Buchanan Optometrists

Optometrist · Russley, Christchurch

Where you stand#48of 49 optometrists
Overall health0.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Buchanan Optometrists is an optometry practice located in Upper Riccarton, Christchurch. The clinic provides a range of eye and vision care services typical of optometrists and serves local residents and nearby communities. The practice emphasises professional eye health checks and vision support from registered optometrists based in the suburb.

Buchanan Optometrists is an optometry practice based in Upper Riccarton, Christchurch. The clinic identifies as an optometrists' service serving residents of Upper Riccarton and surrounding suburbs of Christchurch, offering general eye and vision care associated with the optometry category.

Services at Buchanan Optometrists reflect the scope commonly associated with optometrists, with registered staff providing clinical eye care and advice on vision needs. The practice presents itself as a local provider of eye health services and vision support within the Christchurch area.

Clients attending Buchanan Optometrists can expect the core services typically offered by optometrists in a neighbourhood setting. The practice works with local patients seeking routine eye health attention and vision-related advice from trained optometry professionals based in Upper Riccarton.

Buchanan Optometrists is distinguished locally by its Upper Riccarton location and focus on providing optometry services to Christchurch residents. Its position in the suburb makes it a convenient option for nearby communities looking for professional eye and vision care from a registered optometrist presence.

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01Google listingMarketbase business report

Your Google listing

Buchanan Optometrists shows a very low Google Business Listing health score, indicating significant setup gaps. The listing has a complete address and a visible phone number, but no claimed status, no website link, no clear status, and minimal descriptive content. Key strengths are accurate address and accessible phone contact, while core opportunities lie in ownership, website linkage, status clarity, richer description, and more photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.0Room to grow
9:41
Tiles © Esri
Buchanan Optometrists1✓
Own this business?
0.0 ★★★★★ (0)
Optometrist · Russley
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch optometrists · 49 businesses
You are #49 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Buchanan Optometrists shows very low overall health in Google reviews, with limited review activity and no owner responses. The key findings are the very low health score and a lack of established star rating and client feedback. Encouraging happy customers to leave reviews and starting to respond to all feedback are essential first steps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
9:41
Buchanan Optometrists
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch optometrists · 49 businesses
You are #45 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Buchanan Optometrists shows very low overall health in Google Maps search, indicating limited visibility across maps. The top finding is strong performance for several optometry-related terms in Russley, with first-position rankings for many optician and optometrist queries. The opportunity lies in boosting aggregate and borough-level scores to improve local reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.0Room to grow
9:41
1Tiles © Esri
1Top three for "optometrist" in 3 suburbs, seen in 8
1
Buchanan Optometrists20.0 ★ (0) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #44 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Buchanan Optometrists shows a low overall health score for social presence at 2.6 out of 10, indicating limited visibility across key platforms. The most important findings are the completed listings on GrabOne, Yellow Directory and LinkedIn, which help reach more local customers, and the lack of active Instagram, TikTok and Neighbourly profiles that limit discovery and trust signals.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/contact-lenses-and-optometrists-christchurch) found via: Google search results.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Buchanan-Optometrists-201579) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
16 checks on your listings and social. You're seeing 5 of them.
2.9Room to grow
9:41
Gbuchanan optometrists russley
AllImagesMapsNews
Yelpcontact-lenses-and-optometrists-christchurchBuchanan Optometrists | Yelp✓
ServiceFinderBuchanan-Optometrists-201579Buchanan Optometrists | ServiceFinder✓
GrabOnepartners/buchanan-optometristsBuchanan Optometrists | GrabOne
LinkedInian-buchanan-40899720Buchanan Optometrists | LinkedIn
Healthpointdr-claire-buchananBuchanan Optometrists | Healthpoint
Yellowbuchanan-matthews-optometrist-579441965Buchanan Optometrists | Yellow
FacebookMatthewsEyecareTheTanneryFound through search, not linked from anything you own3
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch optometrists · 49 businesses
You are #35 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpServiceFinderGrabOneYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
7.3Good
9:41
facebook
Matthews Eyecare Riccarton | Christchurch✓
379 followers 2
We're a 3rd-generation family-owned business and New Zealand’s largest independent optometry group. We specialise in tailored optical care solutions and hand-picked eyewear collections sourced from in...
FollowMessage
🌐 matthews.co.nz/branches/christchurch✓
☎ +64 3-341 4850✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #14 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
Gbuchanan optometrists website
AllMapsImagesNews
Google Mapsgoogle.com › mapsBuchanan Optometrists - Russley, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Buchanan OptometristsNot in these results
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Buchanan Optometrists currently has no recorded opening-hours data, so alignment with local demand cannot be measured. Without published hours it is not possible to identify when the clinic is open during high-demand windows, closed during peak times, or operating in low-demand periods. Publishing accurate hours is the first step to reveal alignment and uncover commercial opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
0.6Room to grow
9:41
Buchanan Optometrists
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch optometrists · 49 businesses
You are #46 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 46 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#48of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #48 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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