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Buddle Findlay

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Buddle Findlay

Law firm · Christchurch Centre, Christchurch

Where you stand#90of 216 lawyers
Overall health5.9/10across the eight areas

Going well

07Google search and traffic9.608Opening hours9.401Google listing8.104Listings and social7.302Reviews6.8

Where we can help

05Facebook page5.103Map positions1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Buddle Findlay is a New Zealand commercial and public law firm with an office in Christchurch Central City and additional offices in Auckland and Wellington. The firm offers commercially focused, tailored legal advice and highlights a pragmatic, solution-focused and approachable style. It also notes a global reach of contacts and experience supporting clients with complex matters.

Buddle Findlay is a New Zealand commercial and public law firm with an office in Christchurch Central City and additional offices in Auckland and Wellington. The firm describes itself as having a global reach of contacts and experience, and positions its Christchurch office as part of a national practice serving business and public-sector clients.

The firm states it provides tailored, commercially focused legal advice across commercial and public law matters. Source material emphasises practical, business-minded legal support and a range of sector and expertise areas. Buddle Findlay presents these services as oriented towards helping clients achieve their commercial objectives.

Clients and reviewers describe the firm as pragmatic, solution focused and approachable, and the review snapshot shows a high average rating of 4.9. This suggests customers tend to report positive experiences around helpful, accessible legal advice and commercially minded problem solving when engaging with the firm.

Locally, Buddle Findlay is distinguished by its national presence combined with the Christchurch office's connection to a wider Auckland and Wellington network and overseas contacts. The firm's stated focus on practical, tailored legal solutions and an approachable working style are notable features for Christchurch-based businesses and public-sector organisations seeking commercial or public law support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Buddle Findlay shows strong completeness in its Google Business Listing with a health score of 8.4 out of 10, indicating solid overall listing health for local search. The most notable findings are a functional website link and verified claimed status, plus a visible open-for-business indication and a listed phone number that makes it easy for customers to connect.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Buddle Findlay
2
Buddle Findlay✓✓
4.9 ★★★★★ (9)
Law firm · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Buddle Findlay is a leading New Zealand commercial and public law firm, with offices in Christchurch, Auckland and Wellington, and a global reach of contacts and experience. We are committed to helping our clients achieve their business goals, by providing tailored, commercially focused legal advice. We also take pride in our reputation as pragmatic, solution focused and approachable legal advisers.

1
Google listingChristchurch lawyers · 216 businesses
You are #41 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Buddle Findlay shows solid Google review health with a 7.6/10, meaning a generally positive perception among local clients. The most notable findings are a top-10% star rating for strong customer satisfaction and no response to reviews yet, which affects trust and engagement. Focus remains on maintaining high ratings while starting public responses to reviews to bolster credibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
6.8Good
What customers seeWhere you rank
9:41
Buddle Findlay
OverviewReviewsPhotosAbout
4.9★★★★★9 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #70 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Buddle Findlay shows a very low overall health in Google Maps search results, indicating limited visibility across city-wide queries. The most notable finding is a thin spread of ranking impact, with the business appearing in some broader maps searches but not consistently. Local performance also lags, suggesting a need to focus on core local queries and borough relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
bankruptcy attorney
1Seen in 2 searches across Christchurch, top three in none
1
Canterbury Legal4.7 ★ (28) · Law firm
2
Layburn Hodgins Barristers & Solicitors4.7 ★ (53) · Law firm
3
White Fox & Jones4.6 ★ (10) · Law firm
4
Buddle Findlay24.9 ★ (9) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #188 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Buddle Findlay shows an above-average health for social presence at 6.4/10, with established Instagram and LinkedIn profiles reinforcing brand visibility. The strongest finding is an outstanding Instagram profile while LinkedIn Company listing remains accurate and accessible, supporting trust with customers and potential clients.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/buddle-findlay) found via: Google search results, Your website.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/buddle-findlay) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Gbuddle findlay christchurch centre
AllImagesMapsNews
LinkedInbuddle-findlayBuddle Findlay | LinkedIn✓
Instagrambuddle_findlayBuddle Findlay | Instagram✓
Find A Lawyer Firmbuddle-findlayBuddle Findlay | Find A Lawyer Firm✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #58 for listings and social
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GoogleFacebookInstagramTikTokLinkedInFind A Lawyer FirmYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
buddle findlay christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Buddle Findlay shows solid on-page SEO health with a 7.5 out of 10. Strengths include a valid favicon, an H1 tag, a clear title tag, and a healthy text-to-page size ratio under 256KB. The current opportunities focus on improving on-page SEO score, refining the title tag and meta description for ideal lengths, reducing load time, and removing frames to simplify the layout.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒buddlefindlay.com✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Buddle Findlay's website shows a very strong health score for traffic, with high organic value and solid local rankings. The top findings indicate continued strength in organic traffic value and organic SERP presence, suggesting ongoing competitive performance. Paid opportunities exist but currently lack measurable spend and visible paid traffic, with room to test targeted campaigns.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Buddle FindlayNot in these results✓
✓✓About 7,935 visits a month from search, across 871 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #10 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Buddle Findlay's current hours show clear alignment with weekday midday demand: several lunch-hour and mid-morning slots match high local search activity. However, the firm misses a number of popular weekend and early-morning windows when local demand is significant. No low-demand open hours were identified, so hour reductions are not currently indicated. Adjusting limited weekend or early-morning coverage could capture missed enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Buddle Findlay
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#90of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #90 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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