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Bupa Ashford Retirement Village Prebbleton

Retirement community · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Bupa Ashford Retirement Village Prebbleton

Retirement community · Selwyn District East, Christchurch

Where you stand#25of 96 retirement villages
Overall health7.5/10across the eight areas

Going well

07Google search and traffic8.508Opening hours8.505Facebook page7.302Reviews6.704Listings and social6.203Map positions6.1

Where we can help

01Google listing3.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bupa Ashford Retirement Village in Prebbleton, Christchurch, provides independent living within a like-minded community. The village offers villas and apartments with a range of care options, and has on-site staff including a village coordinator and sales consultant. Review themes highlight clean facilities and friendly, helpful staff, with residents and visitors noting a pleasant, supportive atmosphere.

Bupa Ashford Retirement Village in Prebbleton, Christchurch, provides independent living for older people seeking a like-minded community. The village presents itself as a residential option where residents can maintain independence while living near others at a similar life stage.

The village offers a mix of villas and apartments and, according to sourced material, caters for multiple needs across independent living through to extra support, hospital and rest home care. Staffing details listed on the site include a village coordinator and a village sales consultant. Enquiry and contact options are indicated for prospective residents and families.

Customer-facing comments in public reviews focus on cleanliness and the attitude of staff. Reviewers describe staff as friendly and helpful, and note that the community feels pleasant and welcoming. Several comments mention residents appearing happy and the village being well cared for, with one review noting the village is new and catering for a range of care needs.

Locally, Bupa Ashford Prebbleton is presented as a retirement village that combines independent villas and apartments with on-site pathways to higher levels of care. Practical distinguishing points from the available information are its Prebbleton location in Christchurch, the variety of accommodation types, and the emphasis reviewers place on clean facilities and approachable staff.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Bupa Ashford Retirement Village Prebbleton shows good basic setup with key details present, indicating solid visibility for local customers. Overall health is moderate, reflecting room for improvement in description and photos. Notable strengths include a claimed listing, a live website link, and a visible phone number.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Bupa Ashford Retirement Village Prebbleton
2
Bupa Ashford Retirement Village Prebbleton✓✓
4.6 ★★★★★ (20)
Retirement community · Selwyn District East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bupa Ashford Retirement Village in Prebbleton is a place to call home, offering you independence in a like-minded community.

1
Google listingChristchurch retirement villages · 96 businesses
You are #59 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bupa Ashford Retirement Village Prebbleton shows an above-average health score with solid engagement patterns and strong review volume. The key finding is a lack of responses to reviews, which affects perceived customer care. Overall rating confidence and current star ratings are above the local median, indicating positive momentum and trust among recent reviewers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
Bupa Ashford Retirement Village Prebbleton
OverviewReviewsPhotosAbout
4.6★★★★★20 reviews
5
4
3
2
13
friendly staff 9peaceful atmosphere 2elderly care 2rest home 2happy residents 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #32 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search performance for Bupa Ashford Retirement Village Prebbleton shows an above-average health score of 6.5 out of 10, indicating reasonable visibility in Google Maps searches. The overall health suggests solid presence but room for growth. Top findings include steady performance in broader maps queries and good borough presence, with notable keyword rankings in the Selwyn district and nearby areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
retirement community
1Top three for "retirement community" in 2 suburbs, seen in 11
1
Woodcroft Estate4.6 ★ (23) · Retirement community
2
Bupa Ashford Retirement Village Prebbleton24.6 ★ (20) · Retirement community
3
Summerset Prebbleton Retirement Village4.7 ★ (15) · Retirement community
4
Mary Brittan Villas5.0 ★ (1) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #38 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health for Bupa Ashford Retirement Village Prebbleton shows a 4.6 out of 10, indicating average presence across social platforms and directories. Key strength noted is an outstanding Facebook profile with very high trust, suggesting strong audience engagement and branding on that channel. Opportunities primarily focus on expanding profiles on Instagram, TikTok, Neighbourly, TikTok Directory and Yellow Profile to improve visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Aged Advisor ListingWe can see your Aged Advisor Listing listing (https://agedadvisor.nz/Bupa-Ashford-Retirement-Village-Prebbleton) found via: Google search results.
  • ✓
    Healthpages ListingWe can see your Healthpages Listing listing (https://healthpages.co.nz/retirement-villages-bupa-ashford-retirement-village) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
Gbupa ashford retirement village prebbleton selwyn district east
AllImagesMapsNews
FacebookBupaNZBupa Ashford Retirement Village Prebbleton | Facebook✓
Healthpagesretirement-villages-bupa-ashford-retirement-villageBupa Ashford Retirement Village Prebbleton | Healthpages✓
Aged AdvisorBupa-Ashford-Retirement-Village-PrebbletonBupa Ashford Retirement Village Prebbleton | Aged Advisor✓
Village Guidebupa-ashford-retirement-villageBupa Ashford Retirement Village Prebbleton | Village Guide
Eldernet Providerbupa-ashford-1Bupa Ashford Retirement Village Prebbleton | Eldernet Provider
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #37 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpagesAged AdvisorVillage GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
8 checks on your Facebook page. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
facebook
Bupa NZ✓
9.2K followers 3
Our purpose is to help people live longer, healthier, happier lives.2
FollowMessage
🌐 bupa.co.nz/blua✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #27 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Bupa Ashford Retirement Village Prebbleton shows a low overall score, with room to improve key elements. The strongest points are fast page load times, secure content, a relevant title tag, a small page size, and a relevant meta description. The most important opportunities focus on adding a title tag, a meta description, a favicon, and expanding content to exceed 1024 characters.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.
  • ✓
    Links to your siteMore sites link to you than almost any business in this market, a position built over years and genuinely hard for a competitor to match.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠bupa.co.nz✓
✓Pages linking to you
✓Links to your site
1Meta description
2Page title
3On-page score
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website health for Bupa Ashford Retirement Village Prebbleton scores 8.3 out of 10, indicating strong traffic and keyword visibility. The strongest findings show organic traffic value in the highest percentile and local top 10% for organic traffic, suggesting solid SEO and authority. Paid traffic sits in the 25-50% bands but shows room to improve with testing and refined landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 2
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 3
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Gretirement village cashmere
AllMapsImagesShopping
www.bupa.co.nzCashmere View Retirement Village | Christchurch

Cashmere View Retirement Village offers high quality, one and two bedroom apartments surrounded by a beautiful garden setting. Read more

www.enlivencentral.org.nzCashmere Home – Rest home, hospital & health recovery
2About 32,530 visits a month from search, across 2,113 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #15 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bupa Ashford Retirement Village's published hours show partial alignment with Christchurch demand: 40 weekly hours match peak search periods, notably mid-week afternoons. However the village is closed for several popular weekend windows, especially Sunday early afternoon and Saturday 2pm, representing clear missed opportunities. There are no low-demand open hours, so waste from unnecessary opening is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
8.5Strong
What customers seeWhere you rank
9:41
Bupa Ashford Retirement Village Prebbleton
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Selwyn District East
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Selwyn District East look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #15 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 75 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#25of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #25 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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