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Bupa Bethesda Care Home

Aged care · Bishopdale, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Bupa Bethesda Care Home

Aged care · Bishopdale, Christchurch

Where you stand#29of 96 retirement villages
Overall health7.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Bupa Bethesda Care Home is a care home in Bishopdale, Christchurch that provides 24-hour residential care. The facility offers comfortable shared lounges for socialising and some larger rooms that can accommodate a sofa and coffee table for private relaxation. Staff support includes assistance with day-to-day needs and engagement with nursing students on placements.

Bupa Bethesda Care Home is a residential care facility in the Bishopdale suburb of Christchurch. It operates as part of the Bupa aged care network and is led on site by a named care home manager. The premises include shared lounges and care suites designed for older residents.

The home provides 24-hour care and support for residents, with staff attending to day-to-day needs and accommodating individual requirements where possible. Some rooms are described as large enough to include a sofa and coffee table brought from home, allowing for a private seating area. The facility also supports nursing students and appears to engage with education and placements.

Customers and families commonly describe staff as caring and willing to meet specific needs. Visitor comments highlight a clean, tidy and welcoming environment and note staff responsiveness during urgent placements. Reviews indicate residents and families value the homely atmosphere in shared spaces and the level of personal attention from caregivers.

Locally, Bethesda Care Home is presented as a Christchurch care option with a focus on communal spaces, flexible room layouts for personal touches, and an active role in supporting nursing training. The combination of 24-hour care presence, communal lounges and the ability to personalise some rooms is a practical point of difference mentioned by residents and visitors.

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01Google listingMarketbase business report

Your Google listing

The overall health of the Google Business Listing for Bupa Bethesda Care Home is average, with a 5.6 out of 10. This indicates basic completeness but room for improvement. Key findings show that essential contact details exist (phone, website link) and the listing is claimed and open status is visible, while the description and photos could be strengthened to stand out among local competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
9:41
Tiles © Esri
2
Bupa Bethesda Care Home✓✓
3.4 ★★★★★ (8)
Aged care · Bishopdale3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bethesda Care Home has comfortable shared lounges - a great place to socialise with other residents or your family, but we also have some rooms which are large enough to include a sofa and coffee table (from home) for private relaxation.

1
Google listingChristchurch retirement villages · 96 businesses
You are #53 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bupa Bethesda Care Home shows a below-average health score of 3.7 out of 10 on Google reviews, indicating room for improvement in overall perception and engagement. The business has started gathering reviews and maintaining some response activity, with top opportunities focused on rating confidence, increasing total reviews, and maintaining engagement. The main improvement area is to continue building the review base while preserving high response quality.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.5Room to grow
9:41
Bupa Bethesda Care Home
OverviewReviewsPhotosAbout
3.4★★★★★8 reviews 3
5
4
3
2
12
1How far your rating and your review count together can be trusted
G
Gale A.★★★★★ · 5 months ago

We had to find 24 hour care for our 100 year old father very quickly. Bethesda Care staff were absolutely amazing caring for Dad and were very willing to accommodate his needs. Sadly now Dad has passed away , but I wish to thank all the sta...

Response from the owner

Thanks Gale for your lovely feedback for the team.

S
simon H.★★★★ · 7 months ago

Response from the owner

Thanks Simon for the review.

Google reviewsChristchurch retirement villages · 96 businesses
You are #53 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bupa Bethesda Care Home shows a below-average health score of 4.1 out of 10 in Google Maps search. Overall visibility remains limited, with some progress in broader maps queries. Top opportunities lie in improving aggregate search presence and building borough performance to break into top local results, leveraging strong rankings for key Bishopdale terms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.1Room to grow
9:41
1Tiles © Esri
1Top three for "nursing home" in 4 suburbs, seen in 18
1
Bupa Bethesda Care Home23.4 ★ (8) · Aged care
Map positionsChristchurch retirement villages · 96 businesses
You are #57 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Bupa Bethesda Care Home shows a below-average overall health (3.9/10) for Citations & Social Presence, highlighting limited active social profiles and directory listings. The standout achievement is a strong Facebook presence with a very high trust score, suggesting customers find the page credible. Key opportunities focus on expanding Instagram, TikTok, LinkedIn, Neighbourly, and TikTok Directory to improve visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/bupa-bethesda-care-home) found via: Google search results.
  • ✓
    Village Guide ListingWe can see your Village Guide Listing listing (https://villageguide.co.nz/bupa-bethesda-care-home) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
9.2Strong
9:41
Gbupa bethesda care home bishopdale
AllImagesMapsNews
FacebookBupaNZBupa Bethesda Care Home | Facebook✓
Healthpagesrest-homes-hospitals-rest-homes-hospitals-bupa-bethesda-care-homeBupa Bethesda Care Home | Healthpages
Eldernet Providerbupa-bethesda-care-homeBupa Bethesda Care Home | Eldernet Provider✓
Village Guidebupa-bethesda-care-homeBupa Bethesda Care Home | Village Guide✓
Healthpointbupa-bethesda-care-homeBupa Bethesda Care Home | Healthpoint
The Community Venuebupa-bethesda-care-home-christchurch-aged-care-venueBupa Bethesda Care Home | The Community Venue
Aged AdvisorBupa-Bethesda-Rest-Home-Hospital-Bishopdale-ChristchurchBupa Bethesda Care Home | Aged Advisor
Age Concernbethesda-hospital-complexBupa Bethesda Care Home | Age Concern
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #9 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpagesEldernet ProviderVillage GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
8 checks on your Facebook page. You're seeing 6 of them.
7.3Good
9:41
facebook
Bupa NZ✓
9.2K followers 3
Our purpose is to help people live longer, healthier, happier lives.2
FollowMessage
🌐 bupa.co.nz/blua✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #27 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Bupa Bethesda Care Home is low, with a score of 1.8 out of 10. This indicates several foundational optimisations are missing, though some elements are already performing acceptably. The most critical findings are the absence of a detected Title Tag and Meta Description, which limit visibility and click-through in search results, alongside a generally small content footprint.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.
  • ✓
    Links to your siteMore sites link to you than almost any business in this market, a position built over years and genuinely hard for a competitor to match.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠bupa.co.nz✓
✓Pages linking to you
✓Links to your site
1Meta description
2Page title
3On-page score
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website traffic health for Bupa Bethesda Care Home is strong, with a health score of 8.0 out of 10. The business shows outstanding organic results and high potential from paid activity. Key strengths include top local organic traffic, excellent organic SERP coverage, and a highly valuable organic traffic footprint that supports ongoing visibility among local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 2
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 3
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
9:41
Gretirement village bishopdale
AllMapsImagesShopping
www.eldernet.co.nzBupa Bethesda Care Home - Christchurch - Residential Care
www.coastalview.co.nzCoastal View Lifestyle Village | Nelson
www.bupa.co.nzBethesda Care Home | Bishopdale

Our quaint care home is located in the heart of Christchurch's leafy suburb of Bishopdale. An easy walk from the Bishopdale Mall, one of the local places we ... Read more

www.alden.co.nzBishop Selwyn Retirement Living Village - Alden
2About 32,530 visits a month from search, across 2,113 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #15 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bupa Bethesda Care Home's published hours show solid alignment with local demand for residential care, with 87 well-aligned peak hours and no missed high-demand windows. The facility's 24-hour availability captures several weekday afternoon peaks, but some late-evening and early-morning hours are open during low-demand periods. Practical adjustments could tighten staffing or visitor schedules for better efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
9:41
Bupa Bethesda Care Home
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Thursday · Bishopdale
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Bishopdale look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 75 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#29of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #29 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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