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Bupa Parkstone Retirement Village, Ilam

Retirement community · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Bupa Parkstone Retirement Village, Ilam

Retirement community · Upper Riccarton, Christchurch

Where you stand#34of 96 retirement villages
Overall health6.5/10across the eight areas

Going well

02Reviews9.407Google search and traffic8.508Opening hours8.503Map positions6.901Google listing6.8

Where we can help

04Listings and social5.105Facebook page2.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Bupa Parkstone Retirement Village in Ilam, Christchurch offers 137 modern one-, two- and three-bedroom apartments and a care home with on-site community facilities. The village presents accessible, well-maintained living spaces and communal areas. Reviews note accommodating, spacious apartments, a family-friendly atmosphere and attentive staff, alongside clean, well-presented grounds and available respite care services.

Bupa Parkstone Retirement Village in Ilam, Christchurch provides 137 modern one-, two- and three-bedroom apartments alongside a care home and on-site community facilities. The village is part of the wider Bupa network and lists local village staff including a Village Coordinator and Sales Consultant. It serves residents seeking apartment-style retirement living with support options available.

Services and specialisations described on public material include apartment living across multiple sizes and a care home service. Staff roles listed on the village page include a Village Coordinator and a Village Sales Consultant, and the site provides contact points for enquiries. The village offers communal spaces and facilities intended to support daily living and social activity for residents.

Customer feedback commonly highlights accommodating, spacious living quarters and a family-friendly atmosphere. Review themes emphasise friendly, attentive staff, clean and well-maintained grounds and positive experiences with respite care. Visitors report pleasant interactions with management and a welcoming environment for family visits, while several reviewers noted satisfaction with how residents are looked after.

Locally, Bupa Parkstone is distinguishable by its 137 apartments, a mixture of apartment sizes, and integrated community facilities in the Ilam area of Christchurch. Practical features for prospective residents and families include on-site care options, named village contacts for enquiries and a public reputation for cleanliness, friendly staff and a family-oriented environment.

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01Google listingMarketbase business report

Your Google listing

Bupa Parkstone Retirement Village, Ilam shows solid setup on Google Business Listing with a health score of 4.7 out of 10. Key strengths include the listing being claimed, a visible title, a website link, and a phone number for direct enquiries. The health implies room for improvement in profile depth and ongoing optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 5 of them.
6.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
Bupa Parkstone Retirement Village, Ilam
Bupa Parkstone Retirement Village, Ilam✓✓
4.4 ★★★★★ (41)
Retirement community · Upper Riccarton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bupa Parkstone Retirement Village in Ilam offers 137 modern one, two and three bedroom apartments and excellent community facilities.

1
Google listingChristchurch retirement villages · 96 businesses
You are #31 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bupa Parkstone Retirement Village in Ilam shows a very high overall health score for Google reviews, indicating strong customer sentiment. The top opportunities focus on improving the rating percentile and reviewing rate to push toward elite levels, while sustaining high confidence and review count.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
9.4Strong
What customers seeWhere you rank
9:41
Bupa Parkstone Retirement Village, Ilam
OverviewReviewsPhotosAbout
4.4★★★★★41 reviews
5
4
3
2
11
swimming pool 3old folks home 3staff 3cafe 2
3How far your rating and your review count together can be trusted
M
Mason H.★★★★★ · a month ago

Just visiting some grandparents. Very accommodating and spacious living quarters

Response from the owner2

Thanks Mason for your review.

D
Donna B.★★★★★ · 7 months ago

Response from the owner

Thanks Donna for the review.

Google reviewsChristchurch retirement villages · 96 businesses
You are #7 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bupa Parkstone Retirement Village in Ilam shows an above-average health score of 6.7 out of 10 for Google Maps search visibility. The top opportunities focus on lifting the aggregate Maps search score and improving borough visibility. Current top keywords show strong presence for retirement-related terms in Ilam and nearby areas, indicating solid relevance in core markets.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
retirement community
2Top three for "retirement community" in 1 suburb, seen in 28
1
Elms Court Village4.7 ★ (27) · Retirement community
2
Elms Court Gardens4.2 ★ (46) · Retirement community
3
Arvida Ilam4.7 ★ (35) · Retirement community
4
Bupa Parkstone Retirement Village, Ilam14.4 ★ (41) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #30 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health is below average at 4.0 out of 10, indicating limited social presence and directory activity. This summary highlights the strongest current asset: an outstanding Facebook profile with very high trust. The main takeaway is to build presence on additional key platforms and ensure consistent branding across profiles.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Aged Advisor ListingWe can see your Aged Advisor Listing listing (https://agedadvisor.nz/Bupa-Parkstone-Retirement-Village-Ilam-Christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 5 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Gbupa parkstone retirement village, ilam upper riccarton
AllImagesMapsNews
Aged AdvisorBupa-Parkstone-Retirement-Village-Ilam-ChristchurchBupa Parkstone Retirement Village, Ilam | Aged Advisor✓
Eldernet Providerbupa-parkstone-retirement-villageBupa Parkstone Retirement Village, Ilam | Eldernet Provider
Village Guidebupa-parkstone-retirement-villageBupa Parkstone Retirement Village, Ilam | Village Guide
FacebookBupaNZFound through search, not linked from anything you own✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #48 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokAged AdvisorEldernet ProviderVillage GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
facebook
bupa parkstone retirement village, ilam upper riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch retirement villages · 96 businesses
You are #68 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Bupa Parkstone Retirement Village's homepage is low, with a 1.9 out of 10. The most important current findings are that a Title Tag and a Meta Description are missing, and the overall on-page SEO score is still very low despite already having a relevant Title Tag and Meta Description in place elsewhere.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.
  • ✓
    Links to your siteMore sites link to you than almost any business in this market, a position built over years and genuinely hard for a competitor to match.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠bupa.co.nz✓
✓Pages linking to you
✓Links to your site
1Meta description
2Page title
3On-page score
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website shows strong health with high organic performance and solid paid traffic indicators, reflecting robust visibility for Bupa Parkstone Retirement Village. The top finding is outstanding organic traffic value and local ranking, indicating high relevance to nearby searchers. Paid metrics show room for improvement through landing page testing and refined lead capture to lift paid conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 2
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 3
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Gretirement village upper riccarton
AllMapsImagesShopping
elmscourt.co.nzUpper Riccarton Village
www.arvida.co.nzIlam - Retirement Villages in New Zealand
www.bupa.co.nzParkstone Retirement Village | Christchurch

Bupa Parkstone - apartment style retirement living with an indoor heated pool, gym, courtyard BBQ entertainment area, and landscaped gardens.

www.eldernet.co.nzElms Court Gardens - Christchurch - Retirement Villages ...
2About 32,530 visits a month from search, across 2,113 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #15 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bupa Parkstone Retirement Village's published hours partially match local demand: all 40 well-aligned peak hours fall on weekday afternoons, showing consistent coverage of midweek interest. However, several high-demand weekend afternoons are missed while there are no low-demand open hours, indicating operations avoid obvious waste but miss important weekend demand. Adjustments to weekend afternoon opening could improve alignment and occupancy.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
8.5Strong
What customers seeWhere you rank
9:41
Bupa Parkstone Retirement Village, Ilam
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Upper Riccarton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Upper Riccarton look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #15 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#34of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #34 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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