marketbaseExclusive Marketbase Report
Prepared for

Burford Dental

Dentist · Epsom, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Burford Dental

Dentist · Epsom, Central Auckland

Where you stand#98of 277 dentists
Overall health6.5/10across the eight areas

Going well

07Google search and traffic8.004Listings and social6.805Facebook page6.402Reviews6.1

Where we can help

01Google listing5.108Opening hours4.303Map positions4.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Burford Dental is a dental practice on Alpers Avenue in Epsom, Auckland, close to Newmarket. It provides general dentistry, orthodontics, dental hygiene and TMJ treatment. The practice has free parking, and reviews describe a friendly, welcoming team with a calm approach for children, families and adults.

Burford Dental is a dental practice on Alpers Avenue in Epsom, Auckland, near Newmarket. The practice provides care across several areas of dentistry, with services designed for children, adults and families.

Its services include general dentistry, orthodontics, dental hygiene and treatment for TMJ disorders. Oral health therapists and hygienists support ongoing dental and oral health care, while the practice also provides orthodontic treatment and care for jaw joint concerns.

Customers commonly describe the team as friendly, welcoming and professional. Review themes include a calm manner with children and parents, attentive care during longer treatment plans, and positive experiences with TMJ treatment. Families also describe returning to the practice over a number of years.

Burford Dental combines a broad range of dental services with a location in Epsom that is close to Newmarket. Free parking is available, while the practice's local character is reflected in its family focus, approachable team and support for both routine and more specialised dental care.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Burford Dental's Google Business Listing has an Average health score of 5.1 out of 10. The listing includes the business name, website link, phone number and claimed status, giving customers a sound basis for finding and contacting the practice. The main gaps are a shorter description and a low number of photos compared with local businesses, which limits useful information for customers comparing listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Burford Dental
2
Burford Dental✓✓
4.8 ★★★★★ (78)
Dentist · Epsom3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Free Parking

1
Google listingCentral Auckland dentists · 277 businesses
You are #136 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Burford Dental has an above average Google review health score of 6.1 out of 10. Its rating confidence, star rating and review count are each ahead of half the local market, giving customers useful evidence of an established practice. The clearest gap is response rate, with only a small share of reviews receiving replies, leaving much of the customer feedback without an owner response.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
Burford Dental
OverviewReviewsPhotosAbout
4.8★★★★★78 reviews
5
4
3
2
13
orthodontic treatment 13welcoming atmosphere 13friendly team 6braces 4value for money 4clear treatment plan 3
2How far your rating and your review count together can be trusted
J
Jane H.★★★★★ · 4 years ago

I can’t recommend this place enough, from being greeted over the phone by the lovely Nadia to walking in the door getting the exact same welcome. I’ve got some pretty bad trauma from when I was a kid so going to the dentist isn’t easy for m...

Response from the owner1

Thank you for the kind words Jane. We strive to be the best Dentists in Epsom. Its great to know our patients appreciate it.

S
Shirley T.★★★★★ · 4 years ago

My daughter and I had the best experience with John and the team. Growing up the dentist was a place many hid away from, and after leaving high school I had managed to stay far away. As soon as you walk in you feel welcomed by the lovely st...

Response from the owner

Thank you for sharing your experiences at Burford Dental Shirley! We strive to be the best dentists in Epsom and are always trying to achieve the best outcome for our patients.

Google reviewsCentral Auckland dentists · 277 businesses
You are #110 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Burford Dental's Maps Search Performance is below average, with a health score of 4.2 out of 10. The practice performs comparatively better in nearby Epsom searches, appearing in the first handful for several services, including dental hygiene and orthodontics. The main gap is wider Auckland visibility, where Burford Dental appears across fewer surrounding suburbs than many competitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Seen in 2 searches across Central Auckland, top three in none
1
Epsom Dentists4.7 ★ (176) · Dentist
2
Caring 4 Smiles Dental Group4.8 ★ (226) · Dentist
3
Alpers Dental4.8 ★ (375) · Dentist
4
Epsom Dental Centre5.0 ★ (89) · Dentist
↓
Burford Dental2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #160 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Burford Dental has an above average Citations and Social Presence health score of 6.8 out of 10. Its Facebook profile has strong trust association, and a White Pages listing is visible. The main gaps are missing Instagram and TikTok profiles, along with absent Yelp, Infobel and Cylex listings, which limits where customers can find and verify the practice.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/john-burford-dental) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.8Good
What customers seeWhere you rank
9:41
Gburford dental epsom
AllImagesMapsNews
White Pagesjohn-burford-dentalBurford Dental | White Pages✓
FacebookBurfordDentalBurford Dental | Facebook✓
ServiceFinderAlpers-Dental-Group-99528Burford Dental | ServiceFinder
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #89 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokWhite PagesServiceFinderYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Burford Dental's Facebook page has an above average health level, supported by a business-named page address, phone number, email address, street address and link to the practice's own website. The main gaps are reach and clarity: 68 followers limit unpaid visibility, the page has 1 recommendation, and its one-line intro does not clearly explain the services or location to a potential customer.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
Burford Dental on Alpers Ave | Auckland✓
68 followers 1
Friendly and highly experienced general and orthodontic dentistry3
FollowMessage
★ 1 reviews · recommended 2
🌐 burforddental.co.nz✓
☎ +64 9-524 0424✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #99 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒burforddental.co.nz✓3
✓Meta description
✓Favicon
1On-page score
2The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gdentist epsom
AllMapsImagesShopping
321No ads from you on any search
www.burforddental.co.nzBurford Dental: Epsom Dentist - Family Dentist Near ...

Auckland dentist, located on Alpers Ave, Epsom, close to Newmarket. Best practice General Dentistry, Orthodontics, Dental Hygiene, & TMJ Treatment.

epsomdentists.co.nzEpsom Dentists
About 1,356 visits a month from search, across 40 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #56 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Burford Dental covers 66% of the week's customer traffic, with five open hours in quiet times, so the hours are mostly aimed at demand but leave a clear gap. Saturday 9am to 3pm is closed while customers are active, so they meet a closed door. Burford Dental should add Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
Burford Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-2pm
SaturdayClosed
SundayClosed
Popular times Friday · Epsom
8a9a10a11a12p1p2p3p
When people in Epsom look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #159 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#98of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #98 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for