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Burlington

Retirement community · Marshland, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Burlington

Retirement community · Marshland, Christchurch

Where you stand#77of 96 retirement villages
Overall health2.0/10across the eight areas

Going well

04Listings and social8.305Facebook page7.5

Where we can help

01Google listing5.308Opening hours3.403Map positions2.002Reviews1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Burlington is a retirement village in Redwood, Christchurch, offering a New Generation lifestyle. The site provides independent and serviced houses plus serviced apartments in the Pavilion, with on-site resthome, hospital and dementia care. The village is open for tours 10am-2pm daily. Residents and visitors often note a well-appointed site and a mix of independent and higher-acuity care options.

Burlington is a retirement village located in the Redwood suburb of Christchurch. It describes itself as a New Generation Lifestyle Village and is open for tours from 10am to 2pm daily, making it accessible to families and prospective residents from the local area.

The village provides a range of living options: independent and serviced houses, serviced apartments in the Pavilion, and on-site resthome, hospital and dementia care. Those features mean it offers both low-needs independent living and higher-acuity residential care, all on the same site.

Customer feedback commonly highlights attentive, caring staff and professional end-of-life care from reviews. Several reviews describe thoughtful, compassionate support from staff and management during difficult periods. Some visitors also describe the site as impressive or upmarket, while at least one review raised concerns about accessibility or perceived exclusivity.

Locally, Burlington is distinct for combining independent living with a full continuum of clinical care on one campus and for welcoming tours daily. That combination may suit families seeking continuity of care and a village-style environment in Redwood, Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Burlington's Google Business Listing shows solid basics with a health score of 5.3 out of 10, indicating average overall health. The listing has a live status, an active title, claimed status, a website link, and a phone number, which helps customers learn about and contact the business. Key strength lies in the completeness of basic contact details, while description and photos can still improve.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Burlington
2
Burlington✓✓
3.7 ★★★★★ (9)
Retirement community · Marshland3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Burlington is a New Generation Lifestyle Village. The village offers independent and serviced houses; serviced apartments in the Pavilion; and resthome, hospital and dementia care. Open for tours, 10am-2pm daily.

1
Google listingChristchurch retirement villages · 96 businesses
You are #46 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Burlington's Google Business health is very low with a 1.4/10. The business shows progress in rating confidence and total reviews, but no responses to reviews yet. The key opportunities are to improve owner engagement by answering reviews, grow the overall star rating by gathering more reviews, and continue increasing total reviews to reach the midpoint. Customers and potential clients will benefit from more visible engagement and higher ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Burlington
OverviewReviewsPhotosAbout
3.7★★★★★9 reviews
5
4
3
2
12
staff 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #82 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Burlington's Maps Search health is low, with a 1.9/10 overall. The business shows some visibility in broader maps queries, but local results remain weak. Top keywords indicate strong visibility for retirement-related terms in Redwood, yet opportunities exist to strengthen borough-specific results and broaden presence in nearby suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
retirement community
1Top three for "retirement community" in 2 suburbs, seen in 12
1
Palm Grove Care Centre and Village Shirley4.3 ★ (7) · Retirement community
2
Alpine View Village Burwood4.5 ★ (12) · Retirement community
3
Burlington23.7 ★ (9) · Retirement community
4
Alpine View Care Centre4.8 ★ (4) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #77 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence for Burlington shows a healthy overall health score with strong Facebook and Neighbourly presence. Key strength is the verified Facebook profile with very high trust, supporting credible local reach. The Neighbourly listing is accurate and up to date, helping local discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/burlington-village) found via: Google search results.
  • ✓
    Village Guide ListingWe can see your Village Guide Listing listing (https://villageguide.co.nz/burlington-village) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gburlington marshland
AllImagesMapsNews
Village Guideburlington-villageBurlington | Village Guide✓
Aged AdvisorBurlington-Retirement-Village-Redwood-ChristchurchBurlington | Aged Advisor
The Community Venuewonderful-burlington-village-christchurch-event-venueBurlington | The Community Venue
Neighbourlyburlington-villageBurlington | Neighbourly✓
Eldernet Providerburlington-villageBurlington | Eldernet Provider
FacebookBurlingtonChristchurchBurlington | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #17 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokVillage GuideAged AdvisorThe Community VenueYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
facebook
BurlingtonChristchurch✓
684 followers 2
Burlington is a new generation retirement village located in Redwood, Christchurch3
FollowMessage
🌐 burlingtonvillage.co.nz✓
☎ +64 3-383 0333✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #25 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Burlington's on-page health is very low, with a 0.6/10 overall score. The homepage lacks a detected on-page SEO baseline, including missing title tag and meta description, and no valid favicon. These gaps can limit search visibility and click-through rates until foundational elements are established.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒burlingtonvillage.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Burlington's website traffic health is very low, with a health score of 0.6 out of 10. The most actionable signals point to weak organic and paid visibility. Core opportunities include increasing organic traffic value and total Organic Traffic by publishing local content, improving on-page SEO, building basic backlinks, and starting small paid campaigns with targeted landing pages and careful tracking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gretirement village marshland
AllMapsImagesShopping
No ads from you on any search
www.villageguide.co.nzMarshland Retirement Villages
oceaniahealthcare.co.nzPalm Grove Rest Home & Retirement Village
www.burlingtonvillage.co.nzBurlington Village: Award-Winning Retirement Living in NZ

Experience premium retirement living in a warm, welcoming community. Discover comfort, connection, and care at Burlington Village.

3
www.eldernet.co.nzResidential Care - Palm Grove Rest Home and Village
Google search and trafficChristchurch retirement villages · 96 businesses
You are #78 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Burlington's published tour hours partially match local demand: the village is open during several high-demand lunchtime slots on Tuesday, Wednesday and Thursday but remains closed for several popular afternoon hours. Strong alignment appears at mid-day visits (notably Tuesday 12pm, Tuesday 1pm, Wednesday 11am and 1pm, Thursday 1pm). Missed opportunities are afternoons at 2pm-3pm across Tuesday to Thursday. Practical hour shifts could capture more visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
Burlington
OverviewReviewsPhotosAbout
Hours 1
Monday10am-2pm
Tuesday10am-2pm
Wednesday10am-2pm
Thursday10am-2pm
Friday10am-2pm
Saturday10am-2pm
Sunday10am-2pm
Opening hoursChristchurch retirement villages · 96 businesses
You are #64 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#77of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #77 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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