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Burnside Chartered Accountants

Chartered accountant · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Burnside Chartered Accountants

Chartered accountant · Ilam, Christchurch

Where you stand#147of 245 accountants
Overall health4.0/10across the eight areas

Going well

08Opening hours10.004Listings and social6.6

Where we can help

01Google listing5.907Google search and traffic5.905Facebook page4.302Reviews4.103Map positions2.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Burnside Chartered Accountants is a small family-run accounting firm based in the Burnside suburb of Christchurch. They handle tax optimisation, GST, rental property accounting, financial statements and cashflow projections for both business owners and individuals. The firm emphasises personalised service and aims to make accounting tasks simple and straightforward for local clients.

Burnside Chartered Accountants is a small family-run accounting firm located in the Burnside suburb of Christchurch. The practice presents nearly two decades of chartered accountant experience and focuses on providing hands-on accounting support to local individuals and business owners.

Services include tax optimisation, GST and GST returns, rental property tax accounting, bookkeeping, preparing financial statements, cashflow projections and help with starting a business. The firm states it tailors solutions to each client rather than using one-size-fits-all approaches.

Clients commonly report that Burnside Chartered Accountants makes accounting and tax obligations simpler and easier to understand. The firm describes taking time to ask questions and actively listen before giving recommendations, and states this approach has saved clients time and money by clarifying options and reducing complexity.

As a Burnside-based practice with a family-run character and nearly two decades of experience, Burnside Chartered Accountants is positioned as a local option for personalised accounting and tax support. The firm's focus on listening and tailored guidance is presented as a practical choice for clients seeking straightforward, locally based accounting services.

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01Google listingMarketbase business report

Your Google listing

Burnside Chartered Accountants shows solid presence on Google with a health score of 6.0 out of 10, indicating above average status but room for improvement. Key strengths include a claimed listing, a visible phone number, a website link, and an open-for-business status. The most notable opportunities are adding a logo and continuing to add high-quality photos to lift the listing further.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Burnside Chartered Accountants
2
Burnside Chartered Accountants✓✓
0.0 ★★★★★ (0)
Chartered accountant · Ilam
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a small family run accounting firm based in the suburb of Burnside, Christchurch. We sort your Tax and other Accounting needs. We handle Tax optimisation, GST, rental property accounting, preparing financial statements, cashflow projections and more. Whether you are a business owner or an individual, we make things easy. Contact us today to and get it done. Then you can get back to what you do best and leave the rest to us.

3
Google listingChristchurch accountants · 245 businesses
You are #101 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Burnside Chartered Accountants currently shows a low Google Health score of 1.8 out of 10, indicating limited trust from potential clients. The most important findings are the lack of reviews and no response to existing reviews, which undermine credibility, and a need to establish a clearer initial rating and engagement strategy.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Burnside Chartered Accountants
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Burnside Chartered Accountants shows a low overall health score of 2.8/10 for Google Maps search relevance, indicating limited visibility across city-wide maps queries. The strongest performance is in several Burnside-focused keywords, including tax preparation service, accounting firm and tax consultant, all ranking in the top five. Opportunities lie in boosting local presence and improving suburb-specific rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
1Seen in 4 searches across Christchurch, top three in none
1
Philip Gainsford Chartered Accountant5.0 ★ (2) · Chartered accountant
2
Ainger Tomlin Chartered Accountants0.0 ★ (0) · Chartered accountant
3
Paul Duggan & Associates5.0 ★ (2) · Chartered accountant
4
Sterling Accountants Limited5.0 ★ (5) · Chartered accountant
↓
Burnside Chartered Accountants2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #175 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Placeholder

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/burnside-chartered-accountants-burnside) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.6Good
What customers seeWhere you rank
9:41
Gburnside chartered accountants ilam
AllImagesMapsNews
OpenLocallyburnside-chartered-accountants-burnsideBurnside Chartered Accountants | OpenLocally✓
Instagramburnside_chartered_accountantsBurnside Chartered Accountants | Instagram✓
LinkedInsteven-coombe-862363aBurnside Chartered Accountants | LinkedIn
Yelpsba-burnside-christchurchBurnside Chartered Accountants | Yelp
Neighbourlyaccountants/canterbury-region/christchurch/burnsideFound through search, not linked from anything you own
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #83 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyLinkedInYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
burnside chartered accountants ilam
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
marketbase
06Your websiteMarketbase business report

Your website

Burnside Chartered Accountants shows a strong on-page SEO health score of 8.2 out of 10, with the title tag and favicon in place and HTTPS content secured. Key strengths include an outstanding on-page SEO score and a perfect title tag range, plus a relevant meta description that outlines visitor expectations. Focused improvements are needed for meta description length, avoiding frames, text-to-page size balance, and render-blocking resources.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒burnsideca.co.nz✓
✓On-page score
✓Page title
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Burnside Chartered Accountants shows above-average website traffic health with a 5.9/10. The main findings indicate paid traffic is not yet measured and paid spend is unclear, while organic traffic is growing and ranks within the local 25th-50th percentile. The key opportunities focus on starting small paid campaigns with clear landing pages, and continuing SEO refinements to improve organic value and SERP presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Gaccountant burnside
AllMapsImagesShopping
32No ads from you on any search
www.gcaccountants.co.nzChristchurch Accountants for Your Business Needs
whitepages.co.nzAccountants in Burnside, Christchurch
www.burnsideca.co.nzBurnside Chartered Accountants

Expert chartered accounting and tax services in Christchurch. Personalized solutions for individuals and businesses to simplify finances and maximize ...

openlocally.comSBA Small Business Accounting Burnside - Open Locally
1About 20 visits a month from search, across 9 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #102 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Burnside Chartered Accountants shows a strong match between published hours and local demand, especially on Thursday mornings and afternoons, with no low-demand open hours to cut. However, there are clear missed opportunities on weekends and late Thursday afternoon when local search interest remains high but the firm is closed. Adjusting a small number of shifts could capture additional client traffic without adding inefficient hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Burnside Chartered Accountants
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-12:30pm
Sunday9am-12:30pm
Opening hoursChristchurch accountants · 245 businesses
You are #2 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#147of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #147 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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