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Business Insurance Limited (B.I.L)

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Business Insurance Limited (B.I.L)

Insurance broker · Christchurch Centre, Christchurch

Where you stand#102of 121 insurance brokers
Overall health1.6/10across the eight areas

Going well

08Opening hours10.003Map positions9.0

Where we can help

01Google listing5.105Facebook page3.802Reviews2.804Listings and social2.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Business Insurance Limited (B.I.L) is an insurance broker based in Central Christchurch. They arrange business insurance cover for commercial clients in the area and work with insurers to place policies suited to local needs. The firm serves Christchurch businesses seeking brokered insurance solutions and ongoing policy management.

Business Insurance Limited (B.I.L) is an insurance broker located in the Central borough of Christchurch. The firm focuses on serving local commercial clients who need brokered insurance cover and policy advice.

As an insurance broker, Business Insurance Limited arranges and places business insurance policies by working with insurer partners. Services centre on matching businesses with appropriate covers and managing policy documentation and renewals.

Clients typically deal with a brokered process that involves an initial needs assessment, placement of cover with insurers, and ongoing communication about policy terms and renewal timing. The firm states its role is to represent clients in dealings with insurers and to help manage the administrative side of insurance cover.

Operating from Central Christchurch, Business Insurance Limited provides a local option for businesses seeking broker support with their insurance needs. Its local presence means it is positioned to work directly with Christchurch clients who prefer an in-person brokerage relationship.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

This is a concise executive summary of Google Business Listing health for Business Insurance Limited (B.I.L). It highlights the overall health, a key strength, and a primary opportunity for improvement. The business shows solid control over listing basics, but descriptions need expansion to better engage potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Business Insurance Limited (B.I.L)
2
Business Insurance Limited (B.I.L)✓✓
0.0 ★★★★★ (0)
Insurance broker · Christchurch Centre3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #60 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The overall health for Business Insurance Limited (B.I.L) on Google Business reviews is low, with a health score of 2.8 out of 10. This suggests limited trust signals and potential hesitation from new customers. The most important findings are very few or no reviews and no responses to existing reviews, which weakens credibility and engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Business Insurance Limited (B.I.L)
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search performance shows a healthy overall visibility with a 7.9 out of 10 health score, indicating strong presence in Google Maps. The two key takeaways are steady borough growth and solid aggregate visibility, with top keywords highlighting strength in local suburbs like St Albans, Edgeware and Christchurch City rural. Continued focus on local presence should sustain gains.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
9.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
✓Top three for "insurance agency" in 6 suburbs, seen in 60
1
Opes Insurance5.0 ★ (3) · Insurance broker
2
Gallagher Insurance Christchurch (formerly Crombie Lockwood)4.1 ★ (9) · Insurance broker
3
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
4
Vero Insurance2.4 ★ (69) · Insurance broker
↓
Business Insurance Limited (B.I.L)1Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #13 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is low, with a score of 1.8 out of 10, indicating limited social presence across key platforms. The most important finding is the absence of active profiles on Facebook, Instagram, TikTok, GrabOne, and Neighbourly, which limits local visibility and trust. A linked-in presence is already established and reachable.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/business-insurance-limited) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gbusiness insurance limited (b.i.l) christchurch centre
AllImagesMapsNews
LinkedInbusiness-insurance-limitedBusiness Insurance Limited (B.I.L) | LinkedIn✓
Finance Advisers Providersaffron-business-insurance-limited-orewa-FSP719612Business Insurance Limited (B.I.L) | Finance Advisers Provider
IBANZ Broker10095-s123Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #94 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
business insurance limited (b.i.l) christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
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Facebook
marketbase
06Your websiteMarketbase business report

Your website

B.I.L shows a below-average on-page SEO health score at 3.1 out of 10, indicating limited optimisation on the homepage. Key findings include missing on-page SEO baseline due to no detected on-page score, and absence of a Title Tag and Meta Description, which reduces search visibility and click-through potential. A favicon is also missing, and render-blocking resources hamper load times.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bil.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Business Insurance Limited shows below-average website traffic health with a 3.5 out of 10, indicating limited organic visibility and paid activity. The strongest note is the absence of meaningful organic and paid traffic, suggesting a need to build content and campaigns. Key opportunities lie in boosting organic value, traffic and SERP presence, and beginning targeted paid activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ginsurance broker hornby-islington
AllMapsImagesShopping
No ads from you on any search
www.ajg.co.nzChristchurch Insurance Brokers | Canterbury
allininsurancebrokers.co.nzAll In Insurance Brokers | Tailored Insurance Advice NZ
bil.co.nzBusiness Insurance Limited - Traditional Service New Age ...

Independently owned, we are a commercial and personal insurance brokerage based in Christchurch offering a full service for clients nationwide.

3
greenlightinsurancebrokers.co.nzInsurance Brokers Christchurch
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Business Insurance Limited (B.I.L) shows very high temporal alignment overall (health score 8.9/10), indicating opening hours largely match local demand patterns. Exact city-level peak hours are not available, so specific hour-by-hour matches cannot be proven. Strong alignment is evident around standard weekday business hours; missed opportunities may exist outside those hours, such as evenings or weekends, but lack of city data prevents precise identification.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Business Insurance Limited (B.I.L)
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#102of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #102 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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