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By Design Interiors

Interior designer · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

By Design Interiors

Interior designer · Addington-Middleton, Christchurch

Where you stand#57of 111 interior designers
Overall health4.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

By Design Interiors is a Christchurch-based interior design studio in Riccarton led by designers Nicola and Lynley. They offer services for new builds and renovations across Canterbury, including colour schemes, kitchen and bathroom planning, wallpaper, drapery, upholstery and bespoke furniture. They can provide a short focused consultation or manage and oversee projects to suit clients' needs and budgets.

By Design Interiors is a Christchurch interior design studio based in Riccarton, serving Canterbury homes and new builds. The studio is led by designers Nicola and Lynley, who together bring over 30 years' industry experience and work closely with builders and clients across the region.

Services cover a wide range of interior design needs, from full interior and exterior colour schemes to bathroom and kitchen planning, wallpaper selection, drapery, light shades, upholstery and bespoke furniture. The studio offers both short consultations to clarify design direction and full project oversight, creating packages tailored to different budgets and project scopes.

Customers tend to report that the designers are helpful and make the build or renovation process easier and less stressful. Reviews highlight practical guidance through new-home builds, clear communication with builders and clients, and a collaborative approach that aims to keep design decisions focused and manageable throughout the project.

Locally, By Design Interiors positions itself as a personalised, collaborative studio that works directly with builders and their clients. The ability to offer both focused sessions and end-to-end project management, along with an emphasis on considered finishes and functional design, distinguishes the studio for homeowners undertaking renovations or new builds in the Canterbury area.

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01Google listingMarketbase business report

Your Google listing

By Design Interiors shows an overall health of 4.0 out of 10, indicating below average performance on Google Business Listing completeness. The listing already has strong basics like a website link, a claimed status, a visible title, phone number and full address. The most impactful findings are the need to fix the open/closed status and to continue expanding high-quality photos for better local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
7.5Good
9:41
Tiles © Esri
2
By Design Interiors✓✓
5.0 ★★★★★ (4)
Interior designer · Addington-Middleton1
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

By Design Interiors is made up our designers Nicola & Lynley with an combined total of over 30 years’ experience within the industry. With a range of services to help with your next building or renovation project, from full colour schemes interior/exterior, Bathroom & Kitchen planning, wallpaper, drapery, light shades, upholstery or bespoke furniture; we can spend a couple of hours to give focus to key points to implement yourself, or can arrange and oversee the project, we will create a package to suit your needs and budget. An interior designer can bring your vision to life, and keep you focused on the overall design ideas.

3
Google listingChristchurch interior designers · 111 businesses
You are #29 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

By Design Interiors shows an above-average health score of 6.1 out of 10 for Google reviews, with a strong star rating in the top 10% but no responses yet to customer reviews. The business should maintain the high rating while starting to engage with feedback to build trust and transparency.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
6.1Good
9:41
By Design Interiors
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 2
5
4
3
2
1✓
helpful staff 2building 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch interior designers · 111 businesses
You are #44 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

By Design Interiors shows a high Google Maps health score and strong local visibility. Overall health is 8.5 out of 10, indicating solid presence. Top opportunities include sustaining borough momentum where the business already performs well, and continuing to update the aggregate maps score to remain in the top quartile regionwide.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.4Strong
9:41
1234Tiles © Esri
✓Top three for "interior decorator" in 19 suburbs, seen in 74
1
Armstrong Interiors Ltd5.0 ★ (13) · Interior designer
2
By Design Interiors15.0 ★ (4) · Interior designer
3
Katy Rolleston Design5.0 ★ (1) · Interior designer
4
Two Birds Design5.0 ★ (3) · Interior designer
Map positionsChristchurch interior designers · 111 businesses
You are #8 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

By Design Interiors shows a low overall health score of 2.8 out of 10 for social presence, indicating limited visibility and trust across platforms. The strongest note is the outstanding Instagram profile, suggesting solid engagement there. LinkedIn Company listing is present but requires updates. Immediate focus should be on reviving/creating Facebook, TikTok, GrabOne, Neighbourly, and Yellow Profile to broaden reach.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/rocketspark) found via: Your website.
  • ✓
    Houzz ProfessionalWe can see your Houzz Professional listing (https://houzz.co.nz/by-design-interiors-pfvwnz-pf~690012599) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 6 of them.
3.4Room to grow
9:41
Gby design interiors addington-middleton
AllImagesMapsNews
Houzz Professionalby-design-interiors-pfvwnz-pf~690012599By Design Interiors | Houzz Professional✓
InstagrambydesigninteriorscanterburyBy Design Interiors | Instagram✓
LinkedInrocketsparkBy Design Interiors | LinkedIn✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch interior designers · 111 businesses
You are #74 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHouzz ProfessionalLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.3Room to grow
9:41
facebook
by design interiors addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch interior designers · 111 businesses
You are #86 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

By Design Interiors shows an average on-page SEO health with room for improvement in meta description, title tag balance, and removing render-blocking resources. Strengths include a valid favicon, adequate text content, a small page size, an accurate title tag, and an SEO-friendly URL, supporting clear communication to potential customers.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒bydesigninteriors.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch interior designers · 111 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

By Design Interiors shows strong website traffic health with a score of 8.1 out of 10, indicating solid performance relative to local peers. The top findings highlight opportunities to grow paid traffic and to lift organic traffic higher through consistent content, SEO improvements, and targeted campaigns. Overall, the business benefits from a stable traffic base and room for measured, incremental growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.3Good
9:41
Ginterior designer addington-middleton
AllMapsImagesShopping
21No ads from you on any search
www.tatedesign.co.nzInterior Designer Wellington
www.katyrollestondesign.comKaty Rolleston Design - Interior Designer | Christchurch
www.bydesigninteriors.co.nzBy design Interiors: About us

By Design Interiors are Canterbury's trusted interior design specialists, based in Christchurch and proudly supporting new home builds across the region. Read more

www.houzz.co.nzInterior Designers & Decorators in Darfield, Canterbury - Houzz
3About 43 visits a month from search, across 51 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #31 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

By Design Interiors has no published opening hours, so alignment with Christchurch demand patterns cannot be measured. With no hours recorded, there are no identified periods of strong alignment; the business appears closed during city-level peak search windows, representing missed opportunities. Adding clear, customer-facing hours and targeted out-of-hours appointment slots would likely improve temporal availability and discoverability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.1Room to grow
9:41
By Design Interiors
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Addington-Middleton
9a10a11a12p1p2p3p4p5p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch interior designers · 111 businesses
You are #88 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#57of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #57 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
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