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BYond the Fringe

Hairdresser · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

BYond the Fringe

Hairdresser · Halswell, Christchurch

Where you stand#381of 498 hair salons & barbers
Overall health2.4/10across the eight areas

Going well

03Map positions6.2

Where we can help

04Listings and social4.705Facebook page4.302Reviews2.601Google listing2.208Opening hours1.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

BYond The Fringe is a hair salon in Halswell, Christchurch, offering haircuts and styling under the name of Anna. Located in the Halswell borough, the salon emphasises a friendly, comfortable atmosphere and approachable pricing. Customer feedback highlights consistently positive outcomes, attentive service and a welcoming salon environment for adults and children seeking straightforward hair services.

BYond The Fringe is a hair salon located in Halswell, Christchurch, run under the name Anna. The salon operates within the Hair Salons and Barbers category and serves local Halswell clients looking for regular haircuts and styling in a neighbourhood setting.

Services focus on haircuts and styling for adults and children, with customers noting practical, salon-based work rather than specialised or niche treatments. Pricing is described in reviews as affordable and appropriate for everyday salon services. The salon's setup is mentioned as welcoming and comfortable.

Customers commonly describe positive experiences with cut quality and the salon atmosphere. Reviews reference friendly, attentive staff and a relaxed environment where clients - including parents booking for children - feel comfortable. Several comments note repeat visits and satisfaction with results, suggesting consistent service delivery across appointments.

Local distinction comes from a small, community-oriented presence in Halswell and a consistently positive set of customer experiences. BYond The Fringe is presented in reviews as a neighbourhood salon that provides reliable haircut and styling services with an emphasis on customer comfort and value, appealing to residents seeking straightforward, well-executed salon visits.

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01Google listingMarketbase business report

Your Google listing

BYond The Fringe shows a low overall health score of 2.2 out of 10, indicating significant room for improvement on Google Business Listing. The strongest current positives are that the listing is claimed, shows open-for-business status, includes a listed phone number and a full address. Primary opportunities focus on adding a website link, a meaningful description, a logo, and expanding photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
BYond the Fringe
BYond the Fringe✓✓
5.0 ★★★★★ (9)
Hairdresser · Halswell
Open 2 days · late Wed ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #389 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

BYond The Fringe shows a below-average health score on Google reviews, indicating room for improvement in engagement and volume. The latest performance highlights a solid top-tier star rating, while overall review count remains modest. A key priority is increasing owner responses to reviews to build trust, paired with steady growth in total reviews to lift confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
2.6Room to grow
What customers seeWhere you rank
9:41
BYond the Fringe
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 2
5
4
3
2
1✓
friendly staff 3haircut 3salon 3final result 2stylist 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #368 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

BYond The Fringe shows an above-average overall health in Google Maps search results, with a 6.5 out of 10. This indicates decent visibility and room to strengthen local presence. Top opportunities focus on improving the aggregate maps score and pushing the suburb/borough score into the top 10 percentile through refinements to the Google Business Listing and regular updates.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 1 suburb, seen in 1
1
PBNZ Barbers4.9 ★ (67) · Hairdresser
2
D'LUXX Hair Studio5.0 ★ (2) · Hairdresser
3
BYond the Fringe25.0 ★ (9) · Hairdresser
4
Candid Hair Studio4.9 ★ (14) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #190 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

BYond The Fringe shows a 4.5 health score, indicating cautious signal strength but room for growth in social profiles and directories. The strongest positive is the very high trust Facebook presence and active Fresha listings; opportunities lie in expanding Instagram and TikTok activity and improving Yellow Pages visibility to support local discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/byond-the-fringe-halswell-christchurch-9-winning-post-place-h16c725o) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Gbyond the fringe halswell
AllImagesMapsNews
Freshabyond-the-fringe-halswell-christchurch-9-winning-post-place-h16c725oBYond the Fringe | Fresha✓
FacebookBYond-The-Fringe-Halswell-100039529458021BYond the Fringe | Facebook✓
InstagrambeyondthefringehairdesignBYond the Fringe | Instagram1
Neighbourlyhairdressers/canterbury-region/christchurch/halswellBYond the Fringe | Neighbourly
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #266 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
8 checks on your Facebook page. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
people1
444 followers 2
FollowMessage
★ 10 reviews · recommended 3
🌐 maps.google.com
☎ +64 274 964 205✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #282 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
BYond the FringeNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

BYond The Fringe's opening hours align with several midweek peak periods but miss multiple high-demand windows. The salon is open across a concentrated Wednesday midday run (11am-3pm) matching strong local searches. However, the business is closed during high-traffic Saturday and Tuesday lunchtimes, representing missed revenue opportunities. No low-demand open hours were identified, so expanding to key peak slots is the priority.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
BYond the Fringe
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9am-8pm
Thursday9am-3pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #416 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#381of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #381 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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