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Campbell Insurance Brokers

Insurance broker · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Campbell Insurance Brokers

Insurance broker · Waimakariri District Coast, Christchurch

Where you stand#59of 121 insurance brokers
Overall health5.2/10across the eight areas

Going well

08Opening hours10.007Google search and traffic6.5

Where we can help

04Listings and social5.802Reviews4.705Facebook page4.501Google listing3.703Map positions2.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Campbell Insurance Brokers is a bespoke insurance broker based in Pegasus, specialising in commercial buildings, complex business operations and a range of liability exposures. As an independent brokerage, it offers tailored risk solutions across New Zealand, including niche covers such as marine cargo and cyber liability, and positions itself as an advocate for clients during claims.

Campbell Insurance Brokers is an independent, bespoke insurance broker based in Pegasus that focuses on commercial clients. The firm specialises in cover for commercial buildings, complex business operations and a variety of liability exposures, serving businesses across Aotearoa with tailored risk solutions.

Services include specialist commercial insurance advice and access to diverse insurance markets. The brokerage lists cover options ranging from traditional commercial property to niche protections such as marine cargo and cyber liability. Its independent status is highlighted as a means to search the market for suitable coverage.

Customer feedback points to a high level of technical expertise and confidence in cover placement. Clients describe receiving detailed guidance to establish correct covers for their operations; reviews note trust in the broker's handling of policy selection and confidence in outcomes when claims arise. The firm emphasises advocacy on behalf of clients during claims and ongoing expert advice.

Locally, Campbell Insurance Brokers positions itself as a boutique, client-focused adviser for commercial risks, combining specialist insurance options with independent market access. The brokerage's focus on complex commercial exposures and tailored solutions distinguishes its local offering for businesses in Pegasus and across New Zealand.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Campbell Insurance Brokers shows a below-average health score of 3.8 out of 10 for its Google Business Listing, indicating room for improvement. The listing already has a website link, claimed status, a listed phone number, and an active open-for-business status, which are solid foundations. Key opportunities lie in adding a logo, expanding photos, and refining the description to better engage local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Campbell Insurance Brokers
2
Campbell Insurance Brokers✓✓
5.0 ★★★★★ (1)
Insurance broker · Waimakariri District Coast
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bespoke Insurance Brokers specialising in Commercial buildings, Complex business operations and various liability exposures.

1
Google listingChristchurch insurance brokers · 121 businesses
You are #77 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Campbell Insurance Brokers shows solid overall health in Google reviews but room for improvement. The top finding is that the star rating sits in the top 10% for satisfaction, indicating strong client experiences. The business has started collecting more reviews and there is a need to improve engagement by replying to reviews to boost trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Campbell Insurance Brokers
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #65 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Campbell Insurance Brokers shows a low overall health on Google Maps performance, with a 2.4 out of 10. This indicates limited visibility beyond broad maps queries. Top keywords indicate strength in Kaiapoi locations, particularly in Kaiapoi West and Kaiapoi Centre, suggesting opportunities to consolidate listings and improve suburb accuracy to capture nearby searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
2.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
2Top three for "insurance broker" in 1 suburb, seen in 3
1
Cosgroves Insurance4.3 ★ (6) · Insurance broker
2
One Agency Your Place4.9 ★ (139) · Insurance broker
3
Campbell Insurance Brokers15.0 ★ (1) · Insurance broker
4
Advice Kiwi5.0 ★ (32) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #86 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Campbell Insurance Brokers shows above-average social presence health at 5.9 out of 10, indicating solid foundations with room to grow. The strongest current asset is a very high-trust Facebook profile, while LinkedIn remains present but less visible. A lack of active profiles on Instagram, TikTok, GrabOne, and Neighbourly creates gaps for local reach and engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/campbell_insurance_brokers) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Gcampbell insurance brokers waimakariri district coast
AllImagesMapsNews
Infobelcampbell_insurance_brokersCampbell Insurance Brokers | Infobel✓
LinkedInjan-campbell-81a013baCampbell Insurance Brokers | LinkedIn
FacebookCampbell-Insurance-Brokers-100064539775254Campbell Insurance Brokers | Facebook✓
IBANZ Broker10095-s10Campbell Insurance Brokers | IBANZ Broker
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #51 for listings and social
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GoogleFacebookInstagramTikTokInfobelLinkedInIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
facebook
people3
122 followers 2
97% satisfaction rating from hundreds of business owners over more than ten years
FollowMessage
🌐 campbellinsurance.co.nz✓
☎ +64 21 521 651✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #67 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Campbell Insurance Brokers shows a very high on-page SEO health score with solid technical foundations. Notable strengths include a valid favicon, no use of frames, an accurately aligned title tag, and an H1 tag that clearly signals page content. Overall health 8.8 out of 10 indicates strong optimisation and opportunity exists mainly in fine-tuning title tag and meta description, and reducing render-blocking resources.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒campbellinsurance.co.nz✓2
✓On-page score
✓Favicon
1Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Campbell Insurance Brokers shows a 6.5/10 health for Website Traffic, which is above average. Key findings include a lack of measurable paid traffic and limited paid keyword coverage, alongside mid-range organic traffic value and a solid standing in local organic rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Campbell Insurance BrokersNot in these results
3About 38 visits a month from search, across 28 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #43 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Campbell Insurance Brokers shows a generally good temporal fit with local demand, reflected in a 7.3/10 health score, but city-level popularity data is unavailable so specific peak-hour matches cannot be confirmed. No explicit high-demand hours are listed as open or closed. The business should monitor local search patterns, keep weekday business hours clear, and consider by-appointment evening or early options if client requests rise.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Campbell Insurance Brokers
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#59of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #59 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
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  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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