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Canterbury Sport & Spinal Physiotherapy

Physiotherapist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

Canterbury Sport & Spinal Physiotherapy

Physiotherapist · Christchurch Centre, Christchurch

Where you stand#58of 203 physiotherapy businesses
Overall health7.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Canterbury Sport & Spinal Physiotherapy is a central Christchurch physiotherapy clinic located at Total Fitness Gym. It specialises in sports injuries and spinal pain, offering hands-on, evidence-based diagnosis and treatment, exercise prescription and management strategies. Lead physiotherapist Antony Bush brings extensive experience from elite sport, and the clinic provides ACC billing and five-day opening hours.

Canterbury Sport & Spinal Physiotherapy is a physiotherapy clinic based in central Christchurch at Total Fitness Gym. The clinic presents itself as a specialist in sports injuries and spinal pain and emphasizes wellness through strength and movement.

Services focus on accurate diagnosis and hands-on, evidence-based treatment. The team offers exercise prescription, movement correction and management strategies aimed at resolving symptoms and addressing underlying causes. The clinic notes ACC billing and weekday opening across five days.

Customers commonly report thorough assessments, clear plans and practical exercise programmes. Reviews highlight the lead therapist's experience, research-based approach, measured communication and a solution-focused manner. Clients describe leaving with an improved understanding of their injury, realistic time frames for recovery and exercises that they can follow at home or the gym.

What distinguishes Canterbury Sport & Spinal locally is its emphasis on combining hands-on treatment with education and movement correction, led by past NZ Winter Olympic lead physiotherapist Antony Bush. The central Christchurch location within Total Fitness Gym, ACC billing availability and a focus on restoring function through tailored exercise and management strategies position the clinic as a practical option for people seeking physiotherapy for sports-related or spinal conditions.

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01Google listingMarketbase business report

Your Google listing

Canterbury Sport & Spinal Physiotherapy shows a very strong Google Business Listing health score of 9.1 out of 10. The listing already includes a website link, phone number, and claimed status, with an open-for-business indicator and a clear listing title. The business is well positioned in photos and description, with room to edge toward the top 10% for further optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.6Strong
9:41
Tiles © Esri
3
Canterbury Sport & Spinal Physiotherapy✓✓
5.0 ★★★★★ (21)
Physiotherapist · Christchurch Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The experts in sports injuries and spinal pain. Providing the best solution for your injury. Accurate diagnosis and management. Hands-on analysis, education, and movement correction. Lead Physiotherapist Antony Bush is a past NZ Winter Olympic Team Physiotherapist with 30 years experience in spinal pain and musculoskeletal sports injuries. He has worked at the Sydney Academy of Sport with a wide variety of elite international athletes. At Sport & Spinal we aim not only to resolve your symptoms but help you to understand the cause. We do ACC billing and are open 5 days in central Christchurch at Total Fitness Gym. We are always happy to discuss how to best manage your injury. Call us now!

2
Google listingChristchurch physiotherapy · 203 businesses
You are #10 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Canterbury Sport & Spinal Physiotherapy shows a very high Google review health score of 8.7 out of 10. The business has a top-10% star rating and a solid number of reviews, reflecting strong customer satisfaction. A key finding is the need to start responding to reviews to boost customer trust and engagement, which is currently missing.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.3Strong
9:41
Canterbury Sport & Spinal Physiotherapy
OverviewReviewsPhotosAbout
5.0★★★★★21 reviews 2
5
4
3
2
1✓
back pain relief 4physiotherapy 4easy to understand 3plan 3professional approach 2understanding needs 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #35 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Canterbury Sport & Spinal Physiotherapy shows a high overall health score on Google Maps search presence, at 8.2/10, indicating strong visibility with room to broaden across suburbs and remain competitive locally. The top opportunities include continued gains in aggregate Google Maps search results and maintaining the borough presence above the median, which supports steady growth in local discovery.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
1Top three for "physical rehabilitation center" in 1 suburb, seen in 5
1
The Rehab Co0.0 ★ (0) · Physiotherapist
2
Habit Health Forte4.6 ★ (9) · Physiotherapist
3
Canterbury Sport & Spinal Physiotherapy25.0 ★ (21) · Physiotherapist
4
Sports Clinic Christchurch4.9 ★ (60) · Physiotherapist
Map positionsChristchurch physiotherapy · 203 businesses
You are #52 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Canterbury Sport & Spinal Physiotherapy shows moderate overall health in social profiles, with a 4.5/10 health score. The strongest established asset is Facebook, rated very high trust, while LinkedIn Company presence is also active. Key opportunities focus on creating or activating Instagram and TikTok profiles, plus consistent Yellow and TikTok Directory listings to improve discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
3.1Room to grow
9:41
Gcanterbury sport & spinal physiotherapy christchurch centre
AllImagesMapsNews
Freshacanterbury-sport-spinal-physiotherapy-montreal-street-christchurch-ovPawWCanterbury Sport & Spinal Physiotherapy | Fresha
Infobelcanterbury_sport_spinal_physiotherapyCanterbury Sport & Spinal Physiotherapy | Infobel
LinkedIncanterbury-sport-and-spinal-physiotherapyCanterbury Sport & Spinal Physiotherapy | LinkedIn
FacebookcanterburysportandspinalphysiotherapyFound through search, not linked from anything you own✓
Healthpointphysiosouth-sports-clinicFound through search, not linked from anything you own
Physio NZ Member1496Found through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch physiotherapy · 203 businesses
You are #141 for listings and social
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GoogleFacebookInstagramTikTokFreshaInfobelLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.1Strong
9:41
facebook
canterburysportandspinalphysiotherapy✓
120 followers 1
The Physio Experts. Providing accurate diagnosis; hands-on, evidence-based treatment; exercise prescription and management strategies that get you sorted. We pride ourselves in delivering fast and eff...3
FollowMessage
★ 1 reviews · recommended 2
🌐 sportandspinal.co.nz✓
☎ +64 800 555 552✓
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #39 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Canterbury Sport & Spinal Physiotherapy shows a below-average on-page SEO health score of 3.9 out of 10. The most notable strength is an SEO-friendly URL and a valid favicon, while a key issue is the missing meta description which can affect click-through rates. The page load time is good (under 3 seconds) and the title tag is relevant, but fixes are needed to raise overall performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠sportandspinal.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch physiotherapy · 203 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Canterbury Sport & Spinal Physiotherapy shows an average overall website traffic health score of 4.7 out of 10. The strongest opportunities lie in paid traffic and organic value, including starting small paid campaigns with targeted landing pages and improving content, SEO fundamentals and technical optimisations to push organic rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Canterbury Sport & Spinal PhysiotherapyNot in these results
3About 46 visits a month from search, across 17 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #102 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Canterbury Sport & Spinal Physiotherapy's opening hours mostly align with local demand. The clinic is open during several high-demand weekday windows - notably Monday 2pm, Tuesday 10-11am, Wednesday 3pm and Thursday 10am - and has no low-demand open hours. However there are a few missed peaks in evening and Sunday lunchtime that could be considered for limited coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.6Good
9:41
Canterbury Sport & Spinal Physiotherapy
OverviewReviewsPhotosAbout
Hours 1
Monday7am-7pm
Tuesday7am-7pm
Wednesday7am-7pm
Thursday7am-7pm
Friday7am-7pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch physiotherapy · 203 businesses
You are #70 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#58of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #58 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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