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Cappriccio's Flowers

Florist · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Cappriccio's Flowers

Florist · Waltham, Christchurch

Where you stand#64of 83 florists
Overall health2.3/10across the eight areas

Going well

08Opening hours9.603Map positions8.2

Where we can help

02Reviews2.905Facebook page2.001Google listing1.704Listings and social1.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Cappriccio's Flowers in Waltham, Christchurch is a local florist offering floral arrangements, bouquets and deliveries. Customers note fair pricing, fresh long-lasting blooms and a friendly owner. Some reviews also raise concerns about occasional poor freshness and service. The shop focuses on everyday bouquets and value-driven arrangements for local customers and deliveries.

Cappriccio's Flowers is a florist operating in the Waltham neighbourhood of Christchurch. The shop supplies bouquets, arrangements and floral items to local customers and for nearby deliveries, presenting itself as a neighbourhood florist serving everyday and occasion needs.

The shop offers a range of arrangements and bouquets, including roses and lilies mentioned by customers. Reviews reference simple, value-focused options and floral combinations intended for home enjoyment and gifts. Pricing is described by several customers as amicable or fair for the quality on offer.

Customer feedback shows a mix of experiences. Many reviewers highlight friendly service, approachable staff and arrangements that produced long-lasting blooms. At the same time, some customers report issues such as poor freshness on occasion, an included artificial flower in one bouquet and instances of curt or unhelpful service.

Locally, Cappriccio's Flowers is characterised by value-driven pricing and a down-to-earth, neighbourhood presence in Waltham. It is notable for accessible everyday bouquets and a friendly approach cited by several customers, while also attracting feedback that suggests variability in freshness and service consistency.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Cappriccio's Flowers shows a low overall health score on Google Business, indicating significant room for improvement. The listing already has a website link, a phone number, a full address, and an open status, which are positive foundations. Key issues include unclaimed status, lack of a meaningful description, and missing logo, with photo activity only just beginning to grow.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Cappriccio's Flowers
Cappriccio's Flowers1✓
Own this business?
3.9 ★★★★★ (50)
Florist · Waltham
Open 7 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch florists · 83 businesses
You are #69 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Cappriccio's Flowers shows a low overall health score on Google reviews, with room to improve how customers perceive engagement and consistency. The strongest current signals are a reasonable base of reviews and a response rate that can still improve, plus a stable rating confidence. The shop benefits from ongoing responsiveness and continued gathering of reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Cappriccio's Flowers
OverviewReviewsPhotosAbout
3.9★★★★★50 reviews
5
4
3
2
12
flowers 7roses 4friendly owner 4birthday flowers 2selection 2bouquets 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch florists · 83 businesses
You are #59 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Cappriccio's Flowers shows a solid health score of 8.4 out of 10, indicating strong visibility on Google Maps. The top opportunities focus on expanding presence across more local suburbs and maintaining the borough lead. Key strengths include ranking top for several core florist keywords in Waltham, with room to push further in nearby areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
florist
2Top three for "florist" in 6 suburbs, seen in 35
1
Cappriccio's Flowers13.9 ★ (50) · Florist
2
Flowers Across Christchurch4.9 ★ (140) · Florist
3
NZ Blooms3.9 ★ (304) · Florist
4
St Martins Flowers and Foodstore4.9 ★ (23) · Florist
Map positionsChristchurch florists · 83 businesses
You are #16 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Cappriccio's Flowers shows a cautious health score and room for growth. The overall health is 0.7 out of 10, indicating very low presence across key social platforms and directories. The strongest current finding is that Neighbourly listings (both directory and profile) are present and up to date, supporting local visibility.

Strengths

  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/cappriccio-s-flowers) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/cappriccios-flowers-waltham) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
1.0Room to grow
What customers seeWhere you rank
9:41
Gcappriccio's flowers waltham
AllImagesMapsNews
White Pagescappriccios-flowers-walthamCappriccio's Flowers | White Pages✓
Neighbourlycappriccio-s-flowersCappriccio's Flowers | Neighbourly✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch florists · 83 businesses
You are #75 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
cappriccio's flowers waltham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch florists · 83 businesses
You are #67 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Cappriccio's Flowers shows a below-average on-page SEO health score of 3.4 out of 10. The most significant findings are missing or poor baseline elements on the homepage, including no detectable Title Tag and no Meta Description, plus absence of a valid favicon. Immediate attention to these areas will improve crawlability and click-through potential for local searches.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒cappricciosflowers.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Cappriccio's Flowers shows a below-average health score for Website Traffic, indicating room for improvement in traffic and keyword footprint. The most important findings are very limited organic visibility and no measurable paid traffic. Priorities include increasing organic traffic value through local, targeted content and improving on-page SEO to attract local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Cappriccio's FlowersNot in these results3
Google search and trafficChristchurch florists · 83 businesses
You are #46 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Cappriccio's Flowers shows generally good alignment: 56 well-aligned peak hours and zero low-demand open hours. Strong matches occur Sunday 2-4pm, Saturday 2pm and Thursday 11am when the shop is open during popular windows. Missed opportunities include weekday mornings (Mon 9am, Wed 8-9am, Thu 9am) and Sunday 6pm when local demand is high but the shop is closed.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.6Strong
What customers seeWhere you rank
9:41
Cappriccio's Flowers
OverviewReviewsPhotosAbout
Hours ✓
Monday9:15am-6pm
Tuesday9:15am-6pm
Wednesday9:15am-6pm
Thursday9:15am-6pm
Friday9:15am-6pm
Saturday9:15am-6pm
Sunday9:15am-6pm
Opening hoursChristchurch florists · 83 businesses
You are #4 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#64of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #64 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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