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Captured and Crafted

Photographer · Rangiora North West, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Captured and Crafted

Photographer · Rangiora North West, Christchurch

Where you stand#83of 194 photography businesses
Overall health5.8/10across the eight areas

Going well

05Facebook page9.503Map positions7.004Listings and social6.5

Where we can help

02Reviews5.601Google listing5.508Opening hours3.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Captured and Crafted is a Rangiora-based studio offering photography alongside resin art, handmade crafts and custom gift baskets. The business provides family, maternity and newborn sessions with outdoor shoots and gowns for maternity, plus keepsakes and gift options that combine photography with crafted items. Pricing and a focus on personalised, one-of-a-kind pieces are highlighted.

Captured and Crafted is a Rangiora studio specialising in photography, resin art, handmade crafts and custom gift baskets. Photography covers family, maternity and newborn work, and the studio presents itself as a local maker of keepsakes and personalised gifts that reflect life's moments.

Services include outdoor family or maternity sessions lasting 30 minutes to an hour, gowns available for maternity, and delivery of 15 digital images with prices from $250. The studio also produces resin art that turns memories into keepsakes and offers gift baskets that pair knitted items, soft toys, books, baby items and a photography gift voucher.

Customers regularly describe photo sessions as fun and relaxed, noting that images capture personality and emotion. Reviews mention patience and care with babies and young children, and highlight reliability and reasonable pricing. The experience people describe combines a friendly session atmosphere with crafted final products intended to feel one-of-a-kind.

Captured and Crafted's local character comes from combining photographic services with handmade craftwork and curated gift options. Clients looking for outdoor family photography, maternity gowns for portraits, or a tailored gift basket with a photography voucher will find a single source for images and tangible keepsakes that aim to preserve memories.

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01Google listingMarketbase business report

Your Google listing

Captured and Crafted's Google Business Listing shows an overall health score of 4.0 out of 10, which indicates below-average health and room for improvement. The listing has a claimed status, a website link, a visible title, a phone number, and a full address, which supports basic customer interaction. Two key findings are the need to improve open status and description quality.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Captured and Crafted
2
Captured and Crafted✓✓
5.0 ★★★★★ (5)
Photographer · Rangiora North West3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Photography, Resin Art, crafts, gift baskets and more

1
Google listingChristchurch photography · 194 businesses
You are #88 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Captured and Crafted shows a steady performance on Google reviews with a health score of 5.4 out of 10. The top achievement is a stellar star rating placing it in the top 10% for customer satisfaction. A key concern is the lack of responses to reviews, which can affect trust and engagement with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Captured and Crafted
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch photography · 194 businesses
You are #86 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Captured and Crafted shows an above-average health score on Google Maps search, indicating solid visibility in Rangiora. The top finding is strong performance for photographer and photography service keywords across Rangiora's north-west, north-east and south-west regions, positioning the studio well for family, maternity and newborn shoots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
photographer
1Top three for "photographer" in 3 suburbs, seen in 4
1
Godzone Photography5.0 ★ (9) · Photographer
2
Captured and Crafted25.0 ★ (5) · Photographer
3
Belinda Lansley Photography4.9 ★ (78) · Photographer
4
ShellB Photography0.0 ★ (0) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #59 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

CaptCaptured and Crafted shows a solid health score with strengths in social presence, especially on Instagram and Facebook, indicating trusted profiles. The most important finding is that social channels are active and well-branded, supporting ongoing engagement. Opportunities include expanding on TikTok and boosting directory listings to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gcaptured and crafted rangiora north west
AllImagesMapsNews
Facebookcapturedandcrafted29Captured and Crafted | Facebook✓
Instagramcapturedandcrafted_Captured and Crafted | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch photography · 194 businesses
You are #69 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 2
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
facebook
capturedandcrafted29✓
2.8K followers 1
Photography, resin art, handmade crafts and curated gift baskets come together to create unique, meaningful pieces. Each item is thoughtfully made to celebrate memories, creativity and heartfelt gifti...3
FollowMessage
★ 14 reviews · recommended 2
🌐 capturedandcrafted.co.nz✓
☎ +64 22 081 7418✓
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #11 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Captured and Crafted shows an average on-page health, with a 5.6/10 overall score. Key strengths include a valid favicon, fast load times under 3 seconds, an SEO-friendly URL, and a present H1 tag, which support readability and search visibility. Actionable gaps relate to meta descriptions, title tag length, and text-to-page size balance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒capturedandcrafted.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Captured and Crafted's website shows a low traffic health score of 2.8 out of 10 for website traffic. The report highlights limited organic and paid traffic, with near-zero organic traffic value and no top-100 keywords. This indicates a need for foundational content and on-page SEO to start improving visibility, plus initial paid activity to assess potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Captured and CraftedNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch photography · 194 businesses
You are #87 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Captured and Crafted currently has no published opening hours, so strong alignment with local demand cannot be identified. Because hours are missing, peak booking windows are likely unserved in search results, creating missed opportunity during popular photography and gift-shopping times. Publishing clear hours and offering weekend or evening booking slots where demand is highest could improve visibility and commercial returns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
Captured and Crafted
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch photography · 194 businesses
You are #137 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#83of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #83 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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