marketbaseExclusive Marketbase Report
Prepared for

Cartwrights - Insurance and Mortgage Advisers

Insurance broker · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Cartwrights - Insurance and Mortgage Advisers

Insurance broker · Rolleston North East, Christchurch

Where you stand#113of 123 mortgage brokers
Overall health0.8/10across the eight areas

Going well

08Opening hours10.0

Where we can help

05Facebook page4.804Listings and social4.501Google listing3.503Map positions2.002Reviews0.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Cartwrights - Insurance and Mortgage Advisers is a Rolleston-based firm offering insurance and mortgage broking to the Canterbury region. With over 45 years' experience, they provide mortgage and insurance advice and wider financial services to individuals and businesses across Canterbury.

Cartwrights - Insurance and Mortgage Advisers is a mortgage and insurance broking firm based in Rolleston, serving the Canterbury region. The firm describes itself as having more than 45 years of experience providing financial services across the area.

The practice specialises in mortgage and insurance broking and related financial services. Services include arranging home and business lending and advising on insurance options; the business states these are provided to both individuals and businesses in Canterbury.

Clients engage with advisers on mortgage and insurance arrangements, from initial enquiries through to placement and ongoing cover or loan management. The available information indicates the firm operates as a local adviser for lending and insurance needs in the region.

Locally, Cartwrights is positioned as a long-established Rolleston provider of mortgage and insurance advice for the Canterbury community. Their multi-decade presence and stated focus on mortgages, insurance and financial services are the core distinguishing features noted for the firm.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Cartwrights - Insurance and Mortgage Advisers shows a below-average health score of 3.6 out of 10, indicating room for improvement in Google Business Listing optimisation. The strongest current finding is that important basics are covered, such as a claimed listing, a visible title, a phone number and a website link, with customers able to connect easily. The key opportunity remains enhancing the description and expanding the photo gallery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Cartwrights - Insurance and Mortgage Advisers
2
Cartwrights - Insurance and Mortgage Advisers✓✓
0.0 ★★★★★ (0)
Insurance broker · Rolleston North East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Experienced Insurance and Mortgage Brokers providing financial services to the Canterbury region for over 45 years.

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #80 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Cartwrights - Insurance and Mortgage Advisers shows a very low Google health score, with only partial engagement. The most important findings are a very low rating confidence and no reviews yet, plus no responses to any reviews. These areas drive trust and conversion, so addressing them can stabilise perception.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Cartwrights - Insurance and Mortgage Advisers
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #112 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Cartwrights - Insurance and Mortgage Advisers shows very low visibility on Google Maps with a health score of 0.1 out of 10. This indicates limited presence across suburbs, meaning potential customers may struggle to find the business online. The top performing keyword is "insurance agency in rolleston north east, christchurch, new zealand" ranking at position 6, suggesting opportunities to improve listing details and address accuracy for broader reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 1 search across Christchurch, top three in none
1
Selwyn & Canterbury Insurance Advisers5.0 ★ (34) · Insurance broker
2
Central Insurance Limited5.0 ★ (1) · Insurance broker
3
Opes Insurance5.0 ★ (3) · Insurance broker
4
RainbowRich0.0 ★ (0) · Insurance broker
↓
Cartwrights - Insurance and Mortgage Advisers2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #98 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Cartwrights shows a mixed social presence, with strong Facebook and an up-to-date LinkedIn presence, but overall health sits at 4.3 out of 10. The most notable finding is the very high trust on the Facebook page, while LinkedIn remains solid but less prominent for local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/cartwrightsltd) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Gcartwrights - insurance and mortgage advisers rolleston north east
AllImagesMapsNews
LinkedIncartwrightsltdCartwrights - Insurance and Mortgage Advisers | LinkedIn✓
FacebookcartwrightsnzCartwrights - Insurance and Mortgage Advisers | Facebook✓
Finance Advisers Providercartwrights-limited-ashburton-FSP713431Cartwrights - Insurance and Mortgage Advisers | Finance Advisers Provider
White Pagescartwright-group-ashburtonCartwrights - Insurance and Mortgage Advisers | White Pages
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #68 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderWhite PagesYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
facebook
cartwrightsnz✓
190 followers 1
Providing quality Insurance and Mortgage Brokering Services since 19793
FollowMessage
★ 2 reviews · recommended 2
🌐 cartwrights.co.nz✓
☎ +64 800 004 455✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #64 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Cartwrights - Insurance and Mortgage Advisers shows a low on-page SEO health, with a score of 2.0 out of 10. The most important findings are the absence of a meta description and a title tag on the homepage, limiting search visibility and click-through potential. A missing favicon and a need to improve the on-page SEO structure are also notable gaps.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒cartwrights.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Cartwrights shows a low overall health score for Website Traffic, indicating limited organic and paid traffic activity. The strongest signal is the need to build organic visibility, with near-zero earned traffic value and no top-100 organic keywords. A small paid effort could start with targeted campaigns and tracking to begin capturing potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Cartwrights - Insurance and Mortgage AdvisersNot in these results3
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Cartwrights has a high temporal health score (8.0/10) but city-level demand data is unavailable, so specific hour-by-hour alignment cannot be confirmed. Without local popularity data, no exact peak-hour matches or gaps can be named. Practical next steps include checking local search patterns, comparing competitor hours in Rolleston, and testing a short extended-hours trial to capture potential missed demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Cartwrights - Insurance and Mortgage Advisers
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#113of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #113 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 123 mortgage brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for