marketbaseExclusive Marketbase Report
Prepared for

Casabella

Interior designer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Casabella

Interior designer · Christchurch Centre, Christchurch

Where you stand#54of 111 interior designers
Overall health5.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Casabella is an interior design studio based in Christchurch Central City that guides residential and commercial projects from concept to completion. With decades of experience, Casabella works alongside architects, builders and trades to manage detailing, and helps clients select colours, fabrics, furniture, lighting and artwork to create balanced, personalised interiors.

Casabella is an interior design studio located in Christchurch Central City that works with homeowners and businesses on projects from concept through completion. The practice describes a focus on creating interiors that express clients' personalities and lifestyles while bringing balance and harmony to spaces.

Services include planning new homes with architects, liaising with builders and trades onsite, and coordinating all interior elements, finishes and fittings. Casabella also assists with selecting colours, fabrics, furniture, lighting and artwork, and offers sourcing and curating of furnishings and bespoke joinery where required.

Customers tend to report that the designer listens to their needs and works to achieve results that meet their requirements. Reviews highlight a personalised, client-focused approach and outcomes described as impressive and carefully realised. The business aims to guide clients through the design process to make it as stress-free as possible.

Locally, Casabella positions itself as a full-service interior design provider able to manage practical project delivery alongside the creative decisions. Its approach emphasises personalised guidance, close coordination with builders and attention to detail, which clients say contributes to cohesive, finished interiors.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Casabella's Google Business Listing shows a below-average health score, with room to improve visibility and engagement. The principal takeaway is that the listing has essential basics in place (title, website link, claimed status, phone number, full address) but needs action on status and photos to raise overall health. Customers see a complete address and contact options when present.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
9:41
Tiles © Esri
1
Casabella✓✓
5.0 ★★★★★ (1)
Interior designer · Christchurch Centre2
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Interior design is about creating interiors that express your unique personality and lifestyle. A successful interior design will bring balance and harmony to your home or business, add value, and make your life easier and more comfortable. I’ll listen to what you want and help you achieve it by guiding you through the design process to make it as stress-free as possible. With 28 years of experience, I can help with the entire project – from planning a new home together with your architect, to liaising with builders and tradespeople onsite to ensure that no details have been missed, through to selecting artwork, colours, fabrics, furniture, and lighting.

3
Google listingChristchurch interior designers · 111 businesses
You are #31 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Casabella in Christchurch shows an underwhelming overall Google review health, with a 3.8/10 and below-average standing. The standout finding is a top-10% star rating, indicating strong customer satisfaction, while overall review quantity and engagement remain inconsistent. The business should maintain quality experiences and build response activity to raise trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.5Room to grow
9:41
Casabella
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch interior designers · 111 businesses
You are #61 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Casabella's Google Maps health sits at 2.3 out of 10, indicating low visibility. The top finding shows strong performance for interior design keywords in Edgeware and Richmond, suggesting focus areas. Opportunities exist to boost aggregate and suburb scores by aligning the business listing and maps optimisations with the training guidance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
2.5Room to grow
9:41
1234Tiles © Esri
2Top three for "interior decorator" in 1 suburb, seen in 2
1
Designmade Christchurch4.2 ★ (13) · Interior designer
2
Harpers Bazaar Interiors4.7 ★ (3) · Interior designer
3
Casabella15.0 ★ (1) · Interior designer
4
Comber and Comber Interiors4.9 ★ (27) · Interior designer
Map positionsChristchurch interior designers · 111 businesses
You are #83 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Casabella shows an overall health of 5.6 out of 10, indicating average presence across social platforms and directories. The strongest current assets are Facebook and Instagram, both with very high trust scores, suggesting a reliable, well-presented profile base. Opportunities focus on expanding reach with TikTok and improving directory listings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 5 of them.
6.4Good
9:41
Gcasabella christchurch centre
AllImagesMapsNews
Freshacasa-bella-massage-beauty-salon-christchurch-973-colombo-street-y8jmq7wyCasabella | Fresha
Facebookcasabella.beauty.nzCasabella | Facebook✓
Instagramnz_beauty_salon_casabellaCasabella | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #41 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
8 checks on your Facebook page. You're seeing 6 of them.
7.5Good
9:41
facebook
casabella.beauty.nz✓
558 followers 1
Qualified :ITEC LEVEL 4 Laser & Intense Pulsed Light Diploma ITEC LEVEL 2 Beauty Specialist2
FollowMessage
🌐 fresha.com/book-now/casa-bella-beauty-massage-xuf4hxij/services?lid=394411&eid=1155127&pId=3679693
☎ +64 22 676 1173✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #28 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Casabella's on-page SEO health score is 4.2 out of 10, indicating below-average readiness and room for improvements. The most pressing findings are the absence of a meta description on the homepage and a page load time exceeding 3 seconds, which can affect visibility and user satisfaction. Strengths include a valid favicon, relevant meta description, HTTPS content, no frames, and adequate text length.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒casabella.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch interior designers · 111 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Casabella's website traffic health is moderate, at 4.5 out of 10, indicating room for improvement in both paid and organic visibility. The strongest signal is organic traffic value, which sits above the 25th percentile and should be maintained while foundational SEO is sharpened. Key opportunities focus on starting paid campaigns and improving paid and organic reach with targeted actions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.4Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
CasabellaNot in these results
31About 4 visits a month from search, across 2 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #63 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Casabella currently has no recorded opening hours, so alignment with local demand cannot be measured directly. Without published hours, it is unclear where the studio would be open during high-demand windows or closed during peak times. Adding accurate opening-hours will allow comparison against Christchurch search patterns and reveal where hours match customer activity or where they miss demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.1Room to grow
9:41
Casabella
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch interior designers · 111 businesses
You are #88 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#54of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #54 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for