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Casley, Wong & Tam Dental

Dentist · Newmarket, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Casley, Wong & Tam Dental

Dentist · Newmarket, Central Auckland

Where you stand#201of 277 dentists
Overall health2.8/10across the eight areas

Going well

08Opening hours6.2

Where we can help

05Facebook page4.707Google search and traffic4.404Listings and social3.703Map positions3.002Reviews2.601Google listing2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Casley, Wong & Tam Dental is a dental practice in Newmarket, Auckland. The practice provides dental care for local patients, with review comments describing a considerate approach, clear explanations and efforts to minimise discomfort. Some reviewers also mention long-standing family visits and individual dentists by name.

Casley, Wong & Tam Dental is a dental practice located in Newmarket, Auckland, serving local patients and families with dental care.

Review comments associate the practice with dentists including Garduen Wong and Paul. The comments refer to dental problems being addressed, fillings, and explanations intended to help patients understand their treatment. They also describe care that is considerate and attentive.

Customers' experiences vary across the available reviews. Several reviewers describe long-term family visits, a kind manner, clear information and treatment with limited discomfort. One reviewer, however, records an unfavourable experience involving fillings and later advice from another dentist.

Locally, Casley, Wong & Tam Dental is distinguished by its Newmarket location and by review themes that include ongoing family relationships, personal attention and efforts to make dental visits more comfortable. The reviews also indicate that patient experiences are not uniform.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Casley, Wong & Tam Dental has a low Google Business Listing health score of 2.3 out of 10. The listing includes important basics such as the business name, website, phone number and address, but it remains unclaimed and has little or no description, photos or logo. Claiming the listing is the priority, followed by adding core visual and written information.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Casley, Wong & Tam Dental
3
Casley, Wong & Tam Dental1✓
Own this business?
4.3 ★★★★★ (6)
Dentist · Newmarket
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingCentral Auckland dentists · 277 businesses
You are #213 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Casley, Wong & Tam Dental has a low Google review health score of 2.6 out of 10. The most important gaps are the lack of owner replies and a review profile with both low volume and a rating below local expectations. Together, these make the practice appear less established to customers comparing dental providers, while limiting opportunities to add context and build confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.6Room to grow
What customers seeWhere you rank
9:41
Casley, Wong & Tam Dental
OverviewReviewsPhotosAbout
4.3★★★★★6 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #206 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Casley, Wong & Tam Dental has a below average Maps Search Performance health score of 3.0 out of 10. The practice performs best for Newmarket searches such as dental clinic and paediatric dentist, ranking sixth, while broader visibility remains limited. It appears in only a handful of searches across nearby suburbs and less often than half of Newmarket businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
prosthodontist
1Seen in 3 searches across Central Auckland, top three in none
1
Watson Gilbert Specialist Prosthodontist5.0 ★ (6) · Dentist
2
Optima Prosthodontics5.0 ★ (43) · Dentist
3
Institute of Dental Implants & Periodontics4.8 ★ (12) · Dentist
4
Dental Artistry Auckland4.9 ★ (341) · Dentist
↓
Casley, Wong & Tam Dental2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #193 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Casley, Wong & Tam Dental has below average Citations & Social Presence health, scoring 3.7 out of 10. The practice is visible through a Dentist NZ listing, but no active Facebook, Instagram or TikTok profiles were found. White Pages and Yelp listings are also missing, limiting the places where potential customers can confirm details or contact the business.

Strengths

  • ✓
    Dentist NZ ListingWe can see your Dentist NZ Listing listing (https://dentist.co.nz/morrow-street-dental) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Gcasley, wong & tam dental newmarket
AllImagesMapsNews
Dentist NZmorrow-street-dentalCasley, Wong & Tam Dental | Dentist NZ✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #176 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Casley, Wong & Tam Dental has no Facebook page that customers can find. That removes a common place for people to check that the practice is real, see recent work and send a message before booking. It is unusual in this market: 150 of 277 businesses have a page that can be found. The gap is straightforward to fix.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
casley, wong & tam dental newmarket
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒morrowstreetdental.co.nz✓✓
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Gdentist kingsland
AllMapsImagesShopping
2No ads from you on any search
sr-rs.facebook.comNewmarket Family Dental Care | Auckland
morrowstreetdental.co.nzCategory: Dental Care

Morrow Street Dental, Newmarket, Auckland 1023 Phone: (09) 524 8399 Ext 2 Email: [email protected] Opening Hours: Monday: 09:00 – 17:00

tuhtrust.nzPark Road Dental - Tū Hauoranga Trust
31About 123 visits a month from search, across 38 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #155 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Casley, Wong & Tam Dental's hours cover 75% of the week's customer traffic, with closures concentrated in a remaining weekend gap. Saturday 9am to 3pm finds customers at a closed practice when the local market is busy. The business should open Saturday 9am to 1pm, letting customers arrive for dental care during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.2Good
What customers seeWhere you rank
9:41
Casley, Wong & Tam Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6:30pm
Tuesday8am-5pm
Wednesday8am-6:30pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #106 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#201of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #201 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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