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Casual and Country Homestore

Furniture Shop · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

Casual and Country Homestore

Furniture Shop · Brookhaven-Ferrymead, Christchurch

Where you stand#8of 111 interior designers
Overall health9.4/10across the eight areas

Going well

07Google search and traffic9.602Reviews8.305Facebook page8.204Listings and social6.701Google listing6.5

Where we can help

03Map positions4.308Opening hours3.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Casual and Country Homestore in Ferrymead, Christchurch, is a family-owned furniture, interior design and homewares store established in 1991. The shop offers hand-selected, contemporary and unique pieces across furniture and homewares, with an on-site cafe presence noted by customers and personalised in-store service from staff.

Casual and Country Homestore is a family-owned furniture, interior design and homewares shop in Ferrymead, Christchurch, established in 1991 by John and Jenny Turnbull. The store presents a curated selection of contemporary, hand-selected pieces for homes, selling furniture, gifts, cushions and a range of homewares under its Casual & Country name.

The business describes its offering as furniture, interior design and homewares, with an emphasis on contemporary and unique items. Customers can expect to find sofas, cushions, gifts and smaller homeware pieces alongside larger furniture items. The website and SEO notes identify the store as family owned and highlight its long-standing presence in Christchurch since 1991.

Customer feedback frequently mentions the store interior and the variety on display, with visitors noting a pleasant browsing experience and a nearby cafe or on-site coffee offering. Reviews reference helpful, personalised service from staff, including specific mentions of team members going beyond expectations to find suitable furniture, and services such as gift wrapping. The overall review snapshot reflects a generally positive customer experience focused on service, atmosphere and selection.

Locally, Casual and Country Homestore is distinguished by its long history in Ferrymead, its curated, hand-selected stock and a customer-oriented retail experience that combines furniture and homewares shopping with a cafe element. The combination of personalised service, gift-wrapping and a wide variety of display items positions it as a notable interior and homewares destination in Christchurch.

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01Google listingMarketbase business report

Your Google listing

Casual and Country Homestore shows an average overall health on Google Business Listing at 5.5 out of 10, indicating room for improvement but some solid foundations exist for customers. The most notable findings are that the listing has a website link and a claimed status, plus an open-for-business display and a listed phone number. The description could be stronger to move into the top quarter.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
Casual and Country Homestore
3
Casual and Country Homestore✓✓
4.3 ★★★★★ (43)
Furniture Shop · Brookhaven-Ferrymead2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to the Casual & Country Homestore. Established in 1991 by John & Jenny Turnbull, Casual & Country is a furniture, interior design & homewares store offering a range of beautiful, contemporary & unique hand-selected pieces.

1
Google listingChristchurch interior designers · 111 businesses
You are #39 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Casual and Country Homestore shows a strong Google review profile with a health score of 8.0 out of 10. The business has a solid base of high quality reviews and strong local reputation, and some engagement with customers through responses is emerging.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.3Strong
What customers seeWhere you rank
9:41
Casual and Country Homestore
OverviewReviewsPhotosAbout
4.3★★★★★43 reviews ✓
5
4
3
2
12
cafe 7homeware 4stylish furniture 2couch 2
3How far your rating and your review count together can be trusted
R
Rachael G.★ · a year ago

Edit. Now that we've done a public review they've found the paperwork. We weren't given any information from the supplier other than the person who might know where it is, is away on holiday when we called them ourselves. They couldn't giv...

Response from the owner1

Hi Rachael, I'm sorry to hear your disappointment regarding your light fitting. As we have told you on several occasions we have supplied you with ALL of the information we have from the supplier....

L
Liz Y.★★★★ · 2 years ago

Lots of interesting home goods in a large space. I always like the big variety of interesting couches.

Response from the owner

Hi Liz, thanks so much for your comment! We try to keep our sofas unique and fresh!

Google reviewsChristchurch interior designers · 111 businesses
You are #20 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Casual and Country Homestore shows an overall Maps health score of 4.4/10, indicating average visibility in Google Maps results. The business ranks fairly well for a couple of interior-related terms and shows borough presence rising from the bottom quartile. Key opportunity lies in broadening aggregate map visibility and further strengthening the Ferrymead borough presence to move toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior decorator
1Seen in 2 searches across Christchurch, top three in none
1
Anna Margaret Interiors5.0 ★ (8) · Furniture Shop
2
Olivia Skene Design5.0 ★ (3) · Furniture Shop
3
White Room Interiors5.0 ★ (6) · Furniture Shop
4
The Home Staging Company4.9 ★ (7) · Furniture Shop
↓
Casual and Country Homestore2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #64 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and Social Presence for Casual and Country Homestore shows a health score of 7.1 out of 10, indicating above-average overall presence. The two key achievements are strong Facebook and Instagram profiles, reflecting trusted, high-quality branding and active engagement. Opportunities focus on expanding listed profiles (TikTok, LinkedIn, GrabOne, Neighbourly, Yellow) to improve reach and trust among customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 5 of them.
6.7Good
What customers seeWhere you rank
9:41
Gcasual and country homestore brookhaven-ferrymead
AllImagesMapsNews
FacebookcasualandcountryhomestoreCasual and Country Homestore | Facebook✓
InstagramcasualandcountryhomestoreCasual and Country Homestore | Instagram✓
Family Company Studiocasual-and-country-homestoreCasual and Country Homestore | Family Company Studio
White Pagescasual-country-furniture-ferrymeadCasual and Country Homestore | White Pages
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #37 for listings and social
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GoogleFacebookInstagramTikTokFamily Company StudioWhite PagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
facebook
casualandcountryhomestore✓
1.6K followers 2
Casual & Country Furniture & Homewares Store 1027 Ferry Road, Ferrymead, Christchurch 8023, New Zea1
FollowMessage
★ 9 reviews · recommended 3
🌐 casualandcountry.co.nz✓
☎ +64 3-384 4880✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #21 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Casual and Country Homestore shows above-average on-page SEO health with a 6.9/10 overall. Strengths include a valid favicon, HTTPS secured content, a compact page under 256KB, a relevant title tag, and an SEO-friendly URL. The most impactful findings relate to meta description length and frames usage, which affect indexing and user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒casualandcountry.co.nz✓2
✓Favicon
✓Page load speed
1Meta description
3On-page score
Your websiteChristchurch interior designers · 111 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Casual and Country Homestore shows a very strong website traffic health with a 9.7/10, indicating solid visibility and engagement. The strongest findings are outstanding organic traffic totals and high organic traffic value, placing the business in the local top tier. Paid traffic remains unestablished, presenting a clear area for cautious growth.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Casual and Country HomestoreNot in these results✓
✓About 1,837 visits a month from search, across 670 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #5 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Casual and Country Homestore's opening hours largely match when Christchurch customers search for homewares: 47 peak-aligned hours and no low-demand openings. Strong alignment includes mid-morning and mid-afternoon slots such as Sunday 10am, Wednesday and Thursday 11am, Tuesday 3pm and Friday 10am. However, several popular late-afternoon and early-morning hours are missed, suggesting targeted hour extensions could capture extra trade.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.9Room to grow
What customers seeWhere you rank
9:41
Casual and Country Homestore
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
Saturday10am-4pm
Sunday10am-4pm
Opening hoursChristchurch interior designers · 111 businesses
You are #68 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#8of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #8 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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