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CATS Accounting

Certified public accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

CATS Accounting

Certified public accountant · Addington-Middleton, Christchurch

Where you stand#134of 245 accountants
Overall health4.5/10across the eight areas

Going well

08Opening hours10.002Reviews9.503Map positions9.0

Where we can help

04Listings and social5.905Facebook page5.901Google listing1.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

CATS Accounting is an Addington-based accounting firm in Christchurch offering accounting, financial support and management services. Led by Ritu Singh, the practice provides practical bookkeeping and tax support with a small-team approach. Customers note professional, patient service and helpful ongoing support, making the firm a local option for small businesses and individuals needing reliable accounting assistance.

CATS Accounting operates from Addington in Christchurch and provides accounting and financial support and management services. The practice is led by Ritu Singh and serves local clients with a focus on routine accounting tasks, tax support and financial administration.

The firm describes its services around accounting and financial management. Reviews mention thorough, professional handling of accounts and financial queries, suggesting work across bookkeeping, tax-related matters and general financial administration by Ritu and her team.

Customers regularly report professional, patient and helpful interactions. Review themes note staff who take time to answer questions, provide steady support, and go above and beyond when needed. Several comments highlight approachable communication, consistent follow-through and a personable manner from the team.

Locally, CATS Accounting is positioned as a small Christchurch accounting practice offering hands-on support for small businesses and individuals. The combination of a recognisable lead practitioner, a team-based delivery and consistent, customer-noted professionalism distinguishes the practice within Addington's local accounting options.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

CATS Accounting shows a below-average Google Business Health score with room for improvement. The listing already has a claimed status, a complete address, a listed phone number, and an open-for-business indication, which helps trust. The most important findings are the missing website link and logo, and very limited or no photos, which limit customer engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
CATS Accounting
3
CATS Accounting✓✓
5.0 ★★★★★ (17)
Certified public accountant · Addington-Middleton
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #201 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

CATS Accounting shows a very high overall health on Google reviews, with a 9.5/10 health score and a top-tier star rating. The most notable finding is the excellent customer satisfaction reflected in a top 10% star rating. A key area for improvement is engaging with customers by responding to reviews, which currently has 0 responses.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.5Strong
What customers seeWhere you rank
9:41
CATS Accounting
OverviewReviewsPhotosAbout
5.0★★★★★17 reviews 3
5
4
3
2
1✓
financial management 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #12 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

CATS Accounting shows very high visibility in Google Maps with a health score of 9.3 out of 10. The top performance comes from consistently ranking for key accounting terms in Addington-Middleton, where multiple categories hold first place. A notable opportunity is to push toward the top 10% in the suburb by further refining the Google Business Listing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
1Top three for "certified public accountant" in 2 suburbs, seen in 43
1
CATS Accounting25.0 ★ (17) · Certified public accountant
2
Toni Walker Chartered Accountants5.0 ★ (1) · Certified public accountant
3
Whutuporo - Chartered Accountants5.0 ★ (3) · Certified public accountant
4
Kendons Business Advisors Chartered Accountants4.5 ★ (22) · Certified public accountant
Map positionsChristchurch accountants · 245 businesses
You are #26 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

CATS Accounting shows an overall health score of 4.8 out of 10 for social and directory presence. This suggests moderate visibility with several solid profiles but meaningful room for trust and completeness. The strongest item is Facebook with high trust; opportunities exist mainly in expanding TikTok and LinkedIn, and improving Instagram trust. Focus on aligning profiles with business details to boost credibility.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/cats-accounting-addington) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
15 checks on your listings and social. You're seeing 4 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Gcats accounting addington-middleton
AllImagesMapsNews
OpenLocallycats-accounting-addingtonCATS Accounting | OpenLocally✓
FacebookcanterburyaccountingandtaxservicesCATS Accounting | Facebook3
InstagramcatsaccountantsCATS Accounting | Instagram1
TiktokNo account found2
YellowNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #100 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
facebook
canterburyaccountingandtaxservices✓
228 followers 3
Prepare financial and tax return, gst return, paye2
FollowMessage
★ 1 reviews · recommended 1
🌐 catsaccounting.co.nz✓
☎ +64 22 175 4808✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #101 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

This is a short summary of On-Page SEO for CATS Accounting. Overall health is below average, indicating several basic technical gaps that limit visibility. The most impactful issues are missing meta description and title tag on the homepage, plus the lack of a favicon and a low on-page SEO score, which together constrain click-through and crawlability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠catsaccounting.co.nz1
2On-page score
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

CATS Accounting shows a below-average health score for website traffic, with room to improve both organic and paid visibility. The most impactful findings are no organic traffic and no top-100 keywords, suggesting focus on content and on-page SEO, plus starting a small paid effort to establish baseline momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
CATS AccountingNot in these results3
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

CATS Accounting's published hours align strongly with weekday demand, especially on Thursday mornings and afternoons, while keeping total weekly open time focused on high-demand periods. Key gaps appear in evening windows where searches remain active but the firm is closed, notably Tuesday and Thursday at 5pm and several Sunday evening hours. No low-demand open hours were identified.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. You are first of 245 Christchurch accountants for hours that match demand.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
CATS Accounting
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #1 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#134of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #134 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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