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Central Insurance Limited

Insurance agency · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Central Insurance Limited

Insurance agency · Rolleston North East, Christchurch

Where you stand#64of 121 insurance brokers
Overall health4.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Central Insurance Limited is an insurance broker based in Rolleston, Canterbury, with contact details listed at 211 Bangor Road, Darfield. The firm is run by Adam and Jordy Thompson and provides insurance broking services locally. Customers can expect a small, locally based team emphasising practical, personalised communication and support tailored to individual communication needs.

Central Insurance Limited is an insurance broker located in Rolleston, Canterbury, with a listed address at 211 Bangor Road, Darfield. The firm operates locally under the names Adam and Jordy Thompson and identifies as a Canterbury-based insurance brokerage serving local clients.

The business provides insurance broking services and point-of-contact support from named staff. Contact details include mobile and email addresses for Adam Thompson and Jordy Thompson. Details on the website indicate residential contact information and a local office presence in the Darfield area.

Customer feedback highlights responsiveness and a willingness to work within individual communication needs. Recent reviews describe Adam as understanding and helpful, noting practical assistance with insurance matters and a readiness to adapt communication styles to suit customers.

Central Insurance Limited is distinguished locally by its small-team, person-to-person approach to broking and client contact. The combination of a Rolleston base, a Darfield address, and named contacts suggests a locally focused practice where customers can reach specific staff directly for advice and support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Central Insurance Limited shows a low overall health score on its Google Business Listing, with room for improvement in visibility and completeness. The listing already has a website link, phone number, full address and a main image, reflecting basic information is present. The most important gaps are ownership status, a structured description, and more engaging visuals for visitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
9:41
Tiles © Esri
3
Central Insurance Limited1✓
Own this business?
5.0 ★★★★★ (1)
Insurance agency · Rolleston North East
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch insurance brokers · 121 businesses
You are #99 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Central Insurance Limited shows a solid overall Google review health with a 4.3/10 score, indicating room for growth in the local market. The business already stands out with a top-10% star rating, reflecting high customer satisfaction. The main opportunity is to increase engagement and review volume while improving response to feedback to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
9:41
Central Insurance Limited
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #65 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Central Insurance Limited shows a health score of 7.7 out of 10 on Google Maps search, indicating solid visibility with room to grow in local suburb coverage. The strongest finding is top-three rankings for several Rolleston related keywords, especially across north-west and south-east areas, while suburb-level presence remains steady but has not yet broken into top performers across all boroughs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.7Good
9:41
1234Tiles © Esri
1Top three for "insurance agency" in 6 suburbs, seen in 15
1
Selwyn & Canterbury Insurance Advisers5.0 ★ (34) · Insurance agency
2
Central Insurance Limited25.0 ★ (1) · Insurance agency
3
Opes Insurance5.0 ★ (3) · Insurance agency
4
RainbowRich0.0 ★ (0) · Insurance agency
Map positionsChristchurch insurance brokers · 121 businesses
You are #29 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Central Insurance Limited shows an overall health score of 3.5 out of 10, indicating below-average presence across social profiles and directories. The strongest current asset is a LinkedIn profile and a Neighbourly Directory listing, both contributing to visibility. Key opportunities include adding Instagram, TikTok, a complete Yellow Directory listing, and a LinkedIn Company page to boost trust and reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
3.9Room to grow
9:41
Gcentral insurance limited rolleston north east
AllImagesMapsNews
LinkedInadam-thompson-20b68975Central Insurance Limited | LinkedIn
Neighbourlyinsurance/canterbury-region/selwyn/rollestonCentral Insurance Limited | Neighbourly
FacebookcentralinsuranceltdCentral Insurance Limited | Facebook2
Healthpointrolleston-central-healthCentral Insurance Limited | Healthpoint
Finance Advisers Providersimply-insurance-limited-rolleston-FSP1010637Central Insurance Limited | Finance Advisers Provider
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #74 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
9:41
facebook
centralinsuranceltd✓
20 followers 2
Specialists In Life, Health, Disablement, Mortgage and Income Protection insurance.3
FollowMessage
🌐 central-insurance.co.nz✓
☎ +64 27 276 2376✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #49 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Central Insurance Limited's on-page health is 6.0 out of 10, which sits above average. Two notable strengths are a valid favicon and a small page size under 256KB, supporting quick loading. The business should continue refining technical elements to move away from the lower quartile and improve crawl efficiency for local search.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒central-insurance.co.nz✓
✓Favicon
✓Page file size
1On-page score
2Meta description
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Central Insurance Limited shows an above-average health in website traffic at 5.8/10, indicating decent overall visibility and potential for growth but with room for improvement. Key findings point to paid traffic opportunities and continued organic growth. Notable gains exist in organic SERP and traffic value, while paid metrics lag and need targeted action.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Central Insurance LimitedNot in these results3
About 130 visits a month from search, across 8 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #40 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Central Insurance Limited has no published opening hours, so temporal alignment with local demand can't be assessed. The health score of 4.8/10 reflects this gap. Adding accurate hours will reveal where the broker currently matches peak search times, where it is closed during high-demand periods, and where open hours may fall in low-demand windows - enabling targeted hour adjustments to improve commercial availability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Central Insurance Limited
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#64of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #64 overall
Open my free 7 days →
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