marketbaseExclusive Marketbase Report
Prepared for

Charms Beauty Salon

Beautician · Casebrook, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Charms Beauty Salon

Beautician · Casebrook, Christchurch

Where you stand#341of 570 beauty businesses
Overall health4.0/10across the eight areas

Going well

03Map positions6.3

Where we can help

02Reviews5.501Google listing5.008Opening hours4.805Facebook page3.904Listings and social3.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Charms Beauty Salon is a beauty salon in Casebrook, Christchurch offering body waxing, brow tinting and lamination, lash extensions and facials. The salon is known locally for personalised treatments delivered by a hands-on therapist. Clients can expect a focused service menu centred on brows, lashes and waxing in a small neighbourhood setting.

Charms Beauty Salon is a neighbourhood beauty salon located in Casebrook, Christchurch. It provides a compact menu of treatments focused on brow, lash and facial services tailored for local clients.

Services include body waxing, brow tinting and lamination, lash extensions and a range of facials. The salon describes its treatment offering as centred on those core services, with brow lamination specifically mentioned by a recent client. The listing highlights a concentrated set of beauty therapies rather than a broad spa catalogue.

Client feedback emphasises a warm, welcoming approach from the therapist and a comfortable in-salon experience. Reviews note a personable, hands-on practitioner who makes clients feel at ease during treatments. The business holds a high average rating in available feedback, reflecting consistently positive comments about service and client care.

Locally, Charms Beauty Salon stands out as a small, focused option for brow, lash and waxing needs in Casebrook. The combination of targeted services, a single-therapist feel and locally positive reviews gives clients seeking brows, lashes or waxing a clear, practical choice close to home. It is presented as a convenient neighbourhood salon with a concentrated service offer and an emphasis on client comfort.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Charms Beauty Salon shows an overall average health on its Google Business Listing, indicating room for improvement. The listing already has a claimed status, a phone number, and a website link, plus open-for-business status, which helps customers reach the salon. The strongest recent achievement is control over listing details, with ongoing work needed on the description and photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Charms Beauty Salon
3
Charms Beauty Salon✓✓
5.0 ★★★★★ (3)
Beautician · Casebrook2
Open 4 days · late Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Treatment offers body waxing, brow/ tinting, lash extensions and facials

1
Google listingChristchurch beauty · 570 businesses
You are #283 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Charms Beauty Salon shows above-average health on Google reviews with a 6.8/10. Strength lies in excellent customer satisfaction with a top-10% star rating and a strong review engagement rate among peers. The two main findings are a high rating and solid engagement, while total reviews and rating confidence still have room to improve.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Charms Beauty Salon
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
ambience 2
1How far your rating and your review count together can be trusted
C
Carmen★★★★★ · a year ago

Pris is AMAZING 🤩 the best beauty therapist in Christchurch. She’s so warm and welcoming, always makes me feel super comfortable. Thank you so much for my brow lamination! I will be back 🤍

Response from the owner✓

Thank you🙂

Google reviewsChristchurch beauty · 570 businesses
You are #258 for your Google reviews
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Charms Beauty Salon shows a health score of 6.3 out of 10 for Google Maps search, indicating above-average visibility. The strongest opportunities lie in maintaining current gains in the aggregate maps results and pushing the suburb/borough score toward the top 10% by refining the Google Business Listing. Top keywords confirm strong local relevance, especially for beautician and beauty salon in Casebrook.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Top three for "beauty salon" in 1 suburb, seen in 4
1
Charms Beauty Salon25.0 ★ (3) · Beautician
2
Technicut Hair Studio4.8 ★ (8) · Beautician
3
Unique Beauty5.0 ★ (56) · Beautician
4
Beauty & Elegance5.0 ★ (28) · Beautician
Map positionsChristchurch beauty · 570 businesses
You are #209 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Charms Beauty Salon shows low overall health in Citations & Social Presence, at 2.1 out of 10. The strongest areas are Facebook and Neighbourly presence, while opportunities lie in improving Instagram, TikTok, and dispersed directory listings to boost local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/charms-beauty-salon) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gcharms beauty salon casebrook
AllImagesMapsNews
Facebook61559539807959Charms Beauty Salon | Facebook✓
Neighbourlycharms-beauty-salonCharms Beauty Salon | Neighbourly✓
Yelpcharm-beauty-parlour-aucklandCharms Beauty Salon | Yelp
Instagramcharms_salon_13Charms Beauty Salon | Instagram1
Freshalvp/charm-beauty-parlour-ltd-new-windsor-road-auckland-RvELzwCharms Beauty Salon | Fresha
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #382 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokNeighbourlyYelpFreshaYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
facebook
people2
135 followers 1
Check booking system for special offers on treatments: classic lash extensions hybrid yy lash light volume 2d-4d volume lash ext 5d-8d body waxing brow shaping by waxing brow, lash tinting brow lamin...✓
FollowMessage
★ 3 reviews · recommended 3
🌐 maps.google.com
☎ +64 21 267 7432✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #350 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Charms Beauty SalonNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Charms Beauty Salon's opening hours partly match local demand: 39 weekly open hours align with peak search windows, notably mid-afternoon midweek and early Saturday afternoon. However the salon is closed across several Tuesday high-demand hours (10am-2pm), representing clear missed bookings. No low-demand open hours were identified, so adjustments should focus on covering Tuesday midday peaks where commercially justified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.8Room to grow
What customers seeWhere you rank
9:41
Charms Beauty Salon
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday9am-6pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #297 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#341of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #341 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for