marketbaseExclusive Marketbase Report
Prepared for

Choice Mortgages - Charles Priestley

Mortgage broker · Westmorland, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Choice Mortgages - Charles Priestley

Mortgage broker · Westmorland, Christchurch

Where you stand#71of 123 mortgage brokers
Overall health4.3/10across the eight areas

Going well

08Opening hours10.001Google listing7.3

Where we can help

03Map positions5.702Reviews4.305Facebook page2.004Listings and social0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Choice Mortgages, run by Charles Priestley, is an independent mortgage advisory firm based in Westmorland, Christchurch. It helps first-home buyers, investors and homeowners arrange and review finance across New Zealand. Services include purchase and refinance assistance, lender comparisons and negotiating rates. Meetings are available at the Christchurch office, at clients' homes or businesses, and via virtual appointments nationwide.

Choice Mortgages, operated by Charles Priestley, provides independent mortgage advice from Westmorland in Christchurch and across New Zealand. The practice supports first-home buyers, property investors and homeowners seeking purchase finance, refinancing or lending reviews. Charles brings over 20 years of financial services experience to the advisory role and works with clients at the Christchurch office, at premises chosen by the client, or virtually.

Services described by Choice Mortgages include tailored mortgage advice, comparing lenders and loan structures, support from initial discussion through application and settlement, and negotiating with banks on behalf of clients. The firm states it helps clients structure lending for buying, building, investing or purchasing a business, and offers assistance when reviewing existing lending to secure better rates or terms.

Reviews of Choice Mortgages commonly mention professional and responsive communication, clear and practical advice, and a supportive process from first contact through settlement. Clients frequently describe Charles as easy to contact, knowledgeable about product options and effective in keeping them informed. Recent comments note positive refinancing outcomes and helpful guidance for first-time buyers and investors.

Locally, Choice Mortgages is presented as a Christchurch-based mortgage adviser offering nationwide service, combining hands-on availability for in-person meetings with virtual appointments. Its focus on clear, practical advice, lender comparison and ongoing communication is positioned as the practical strengths highlighted by clients in reviews.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Choice Mortgages - Charles Priestley shows a very high Google Business Listing health score of 8.9 out of 10, indicating strong completeness and optimisation. The listing already includes a website link, a phone number, and a claimed status, with an open-for-business indicator. Strengths also include a clear listing title. Two notable findings are the ongoing photo growth and the detailed description that places the business in the top quartile locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Choice Mortgages - Charles Priestley
1
Choice Mortgages - Charles Priestley✓✓
5.0 ★★★★★ (24)
Mortgage broker · Westmorland2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Choice Mortgages is an independent mortgage advisory company owned and operated by Charles Priestley. As a mortgage adviser I help arrange finance so that you can do the things you want to do - buying a first home, investment property, building your dream home or purchasing a business. I also help when it comes time to review your existing lending, keep the Banks honest and negotiate on your behalf for discounted rates. There are so many options when it comes to getting a loan, and I promise to help you make the right choice to meet your needs. I am available for in person meetings at my Christchurch office, at your home or business & also via virtual appointments throughout New Zealand.

3
Google listingChristchurch mortgage brokers · 123 businesses
You are #34 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Choice Mortgages - Charles Priestley shows a health score of 4.4 out of 10 for Google reviews, indicating a moderate overall performance. The strongest finding is a top-10% star rating, reflecting high customer satisfaction. Opportunities focus on boosting engagement with reviews by improving response rate and maintaining listing momentum to raise confidence and review counts.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Choice Mortgages - Charles Priestley
OverviewReviewsPhotosAbout
5.0★★★★★24 reviews 3
5
4
3
2
1✓
smooth process 8first home purchase 4reliable broker 3quick responses 3tailored mortgage 2business loan 2
2How far your rating and your review count together can be trusted
R
Russell D.★★★★★ · 5 years ago

Charles is a reliable, responsive broker who has given us good advice in the time he has looked after us, resulting in a better financial outcome than we would otherwise have organised. I have no hesitation in continuing to use Charles for...

Response from the owner1

Thanks very much for the feedback Russell, it's be great dealing with you and I look forward to continuing to be of service.

D
Daniel R.★★★★★ · 5 years ago

Very fast, knowledgeable and reliable service, pleasure to work with Charles. He helped us multiple times, always very responsive and accurate with excellent results. Highly recommended !!!

Response from the owner

Thanks for your review Daniel. It's always a good feeling when I'm able to save you money on their home loan as was the case recently. All the best!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #71 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Overall health for Choice Mortgages - Charles Priestley on Maps Search is 5.2 out of 10, indicating average visibility. The top opportunities focus on improving aggregate Maps results and strengthening suburb-specific performance to move into the top quartile.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
5.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
mortgage broker
1Top three for "mortgage broker" in 1 suburb, seen in 4
1
Choice Mortgages - Charles Priestley✓5.0 ★ (24) · Mortgage broker
2
Squirrel South Island4.9 ★ (651) · Mortgage broker
3
MYLend5.0 ★ (69) · Mortgage broker
4
Money For You Mortgages5.0 ★ (80) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #54 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Choice Mortgages - Charles Priestley shows a low health score for social and directory presence, indicating limited reach. The most notable finding is the completed LinkedIn profile that helps visibility. Primary opportunities lie in adding Instagram, TikTok, LinkedIn Company, and GrabOne profiles to broaden reach and trust.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/charlespriestley) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Gchoice mortgages - charles priestley westmorland
AllImagesMapsNews
LinkedIncharlespriestleyChoice Mortgages - Charles Priestley | LinkedIn✓
Finance Advisers Providerchoice-mortgages-limited-christchurch-FSP757791Choice Mortgages - Charles Priestley | Finance Advisers Provider
CheckMyBuilderchoice-mortgages-limitedChoice Mortgages - Charles Priestley | CheckMyBuilder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #113 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderCheckMyBuilderYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
choice mortgages - charles priestley westmorland
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #98 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Choice Mortgages - Charles Priestley shows a solid on-page SEO health with a score of 7.2 out of 10. The homepage is well optimised, featuring a valid favicon and an H1 tag, and load time under 3 seconds. Key findings emphasise improving the title tag and meta description lengths to align with recommended ranges, plus reducing render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
  • 3
    Meta descriptionThe length of your search summary is close enough now that most people see all of it, so the gain left is in the words: one concrete reason to ring you beats another description of what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒choicemortgages.co.nz✓✓
✓On-page score
1Separate sites linking to you
2Pages linking to you
3Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Choice Mortgages - Charles Priestley shows low website traffic health with a 1.6/10. Primary insights point to near-zero organic traffic value and no measurable paid traffic, highlighting a need for foundational SEO and paid activity. Key opportunities include publishing local content, improving on-page SEO, building basic backlinks, and starting small targeted campaigns to begin capturing visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Choice Mortgages - Charles PriestleyNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Choice Mortgages (Charles Priestley) scores 4.6/10 for open-hours alignment. No city-level popularity data is available, so specific hours of strong alignment or missed opportunities cannot be confirmed. At a high level, the business should review when enquiries arrive and compare published hours to peak contact times. Consider testing evening or weekend virtual appointments if demand appears outside current hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Choice Mortgages - Charles Priestley
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#71of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #71 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 123 mortgage brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for