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Choyer Grooming

Pet groomer · Selwyn District North, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Choyer Grooming

Pet groomer · Selwyn District North, Christchurch

Where you stand#53of 79 pet grooming businesses
Overall health3.3/10across the eight areas

Going well

05Facebook page8.708Opening hours7.2

Where we can help

03Map positions5.304Listings and social3.202Reviews2.701Google listing1.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Choyer Grooming is a pet grooming salon in Templeton, Rolleston, offering grooming for cats and dogs. Run by Heather, the salon is known for calm handling of nervous pets, careful coat maintenance and tidy finishes that leave animals looking and smelling fresh. Regular clients highlight long-term relationships and consistent, gentle service.

Choyer Grooming is a pet grooming salon located in Templeton, Rolleston, run by Heather. The salon provides grooming services for companion animals, with clients bringing both cats and dogs for coat care and trims.

Services centre on standard grooming tasks such as combing out undercoats, trimming tiled areas like bellies, and overall coat maintenance. The business description supplied notes attention to keeping animals comfortable during grooming and producing tidy finishes; clients mention pets returning with well-managed fur and pleasant post-groom scents.

Customers commonly report calm, gentle handling, especially for cats and nervous pets. Review themes emphasise long-term relationships with Heather and trust in her ability to keep animals unstressed during grooming. Clients describe pets arriving and leaving relaxed, with visible improvements in coat condition and cleanliness.

Locally, Choyer Grooming is presented as a neighbourhood grooming option in the Rolleston area where repeat bookings and familiar faces are common. The combination of gentle handling, coat-focused services and consistent results is what distinguishes this Templeton salon for pet owners seeking steady, mindful grooming care.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Choyer Grooming's Google Business Listing shows a low health score of 1.5 out of 10, indicating significant optimisations are needed. The listing already includes a title, website link, phone number, and full address, plus open-for-business status, which are solid basics. The two most impactful improvements are claiming the listing and adding a meaningful description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Choyer Grooming
Choyer Grooming1✓
Own this business?
4.9 ★★★★★ (10)
Pet groomer · Selwyn District North
Open 6 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch pet grooming · 79 businesses
You are #68 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Choyer Grooming shows below-average health on Google reviews with a 2.9/10 health score. The main finding is a lack of response to reviews, with room to grow total reviews and maintain strong rating confidence and star rating as momentum continues.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Choyer Grooming
OverviewReviewsPhotosAbout
4.9★★★★★10 reviews 2
5
4
3
2
1
cat grooming 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch pet grooming · 79 businesses
You are #58 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Choyer Grooming shows a moderate overall health score for Google Maps search visibility, with room to improve both overall aggregate visibility and borough-specific results. The top opportunities sit in boosting performance on local maps queries and increasing prominence in the Rolleston-Templeton area, where local searches are strongest. The business already ranks well for several pet grooming keywords in the Rolleston and Selwyn districts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
pet groomer
2Seen in 7 searches across Christchurch, top three in none
1
Bella Pet Grooming Salon4.9 ★ (157) · Pet groomer
2
The Barking Barber5.0 ★ (1) · Pet groomer
3
Shampoodle5.0 ★ (45) · Pet groomer
4
Choyer Grooming14.9 ★ (10) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #38 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Choyer Grooming shows a low overall health score for social presence, indicating limited reach across key platforms. The strongest achievement is a very high-trust Facebook profile, suggesting solid engagement on that channel; however, other platforms lack activity. Focus on extending presence to Instagram and TikTok while maintaining Facebook consistency to improve trust signals and discoverability for local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/choyer+grooming-18161773) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gchoyer grooming selwyn district north
AllImagesMapsNews
Cylexchoyer+grooming-18161773Choyer Grooming | Cylex✓
FacebookchoyergroomingChoyer Grooming | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #54 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
8 checks on your Facebook page. You're seeing 5 of them.
8.7Strong
What customers seeWhere you rank
9:41
facebook
choyergrooming✓
563 followers 1
FollowMessage
★ 6 reviews · recommended 2
🌐 choyergrooming.co.nz✓
☎ +64 27 780 0428✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #11 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Choyer Grooming shows a low on-page SEO health score of 2.4 out of 10, indicating the site needs foundational work. Key findings include missing meta description and title tag, no valid favicon, and a misaligned meta description. Addressing these basics will improve crawlability and click-through potential for the business's home page.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒choyergrooming.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch pet grooming · 79 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Choyer Grooming's Website Traffic health is low, with a 2.5 out of 10. Core signals show minimal organic and paid traffic; opportunities exist in content, SEO, and targeted ads. Focus on building local content, improving on-page SEO, and starting small paid efforts to gain initial visibility and traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Choyer GroomingNot in these results3
Google search and trafficChristchurch pet grooming · 79 businesses
You are #35 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Choyer Grooming's opening hours align well with several mid‑afternoon demand peaks, especially Tuesday and Thursday at 3-4pm and Wednesday at 4pm. However, the salon is closed during several high‑demand windows on Wednesday and Sunday afternoons and Thursday 5pm. No hours are open in low‑demand periods, so the main opportunities are adding a few late‑afternoon slots on high‑traffic days to capture more bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
What customers seeWhere you rank
9:41
Choyer Grooming
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
SundayClosed
Opening hoursChristchurch pet grooming · 79 businesses
You are #23 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#53of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #53 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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