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Christchurch Therapeutic Massage Centre

Massage therapist · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

Christchurch Therapeutic Massage Centre

Massage therapist · Shirley, Christchurch

Where you stand#28of 203 physiotherapy businesses
Overall health8.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Christchurch Therapeutic Massage Centre in Shirley, Christchurch offers therapeutic massage services from a multi-therapist clinic with a 32-year local history. The team provides Deep Tissue, Swedish, Sports, Neuromuscular, Pregnancy, Anatomy Trains and Reflexology across six days a week. The clinic highlights experienced therapists and a welcoming, client-focused approach to pain, injury rehabilitation and stress relief.

Christchurch Therapeutic Massage Centre is a long-established therapeutic massage clinic located in Shirley, Christchurch. It has been serving Canterbury for over three decades from a multi-therapist clinic and lists seven therapists on the team, operating six days a week.

The clinic offers a range of therapies including Deep Tissue, Swedish Relaxation, Sports Massage, Neuromuscular Therapy, Pregnancy Massage, Anatomy Trains and Reflexology, plus on-site chair massage for workplaces. The therapists describe their work as addressing chronic pain, restricted motion, injury rehabilitation, sports maintenance and pregnancy-related aches and stresses.

Customers commonly describe the clinic as friendly and welcoming, noting therapists who listen, check areas of concern and bring specialist knowledge. Reviews highlight effective work for sports-related issues, post-surgical rehabilitation and ongoing conditions such as arthritis, and they often mention professional, attentive service and good value for ongoing treatment plans.

Locally, Christchurch Therapeutic Massage Centre is distinguished by its long-standing presence, an experienced team with decades of collective practice, and a focus on therapeutic outcomes across a broad range of massage modalities. Clients seeking treatment for pain, rehab work or maintenance therapy will find a clinic that emphasises practical, experience-driven hands-on care in Shirley.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Christchurch Therapeutic Massage Centre shows a solid Google Business profile health score of 7.0, indicating above-average presence. Key strengths include a claimed listing, a visible title, a direct phone number, a website link, and clear open-for-business status. The description and photos are improving, with opportunities to push toward the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
9:41
Tiles © Esri
3
Christchurch Therapeutic Massage Centre✓✓
4.9 ★★★★★ (54)
Massage therapist · Shirley2
Open 6 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

'We are the most well established therapeutic massage clinic in Christchurch. We have been serving Canterbury for 32 years and have grown to include seven therapists in our team. We are able to deliver several different types of massage including: Deep Tissue, Swedish Massage, Sports Massage, Neuromuscular Therapy, Pregnancy Massage, Anatomy Trains and Reflexology. We are open six days a week. Come see us today!'

1
Google listingChristchurch physiotherapy · 203 businesses
You are #81 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Christchurch Therapeutic Massage Centre shows a very strong health score and solid Google reviews, reflecting a strong local reputation. The top findings: the business sits in the top 10% for review count and rating quality, while engagement with reviews is currently zero responses. This gap affects customer trust and perceived responsiveness.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.2Strong
9:41
Christchurch Therapeutic Massage Centre
OverviewReviewsPhotosAbout
4.9★★★★★54 reviews 3
5
4
3
2
12
staff 11relaxing atmosphere 4feeling 4injury treatment 2value for money 2chronic pain relief 2
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #17 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Christchurch Therapeutic Massage Centre shows a high health score on Google Maps at 8.4/10, indicating strong visibility in local searches. The top opportunities focus on expanding aggregate map visibility across suburbs and maintaining momentum to improve borough presence, where the clinic already sits at or above the median. The strongest keywords are sports massage therapy terms across Shirley, Burwood, Mairehau, and Richmond.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.8Good
9:41
1234Tiles © Esri
2Top three for "sports massage therapist" in 8 suburbs, seen in 37
1
Christchurch Therapeutic Massage Centre14.9 ★ (54) · Massage therapist
2
Optimum Massage5.0 ★ (8) · Massage therapist
3
Tui TLC Wellness Centre5.0 ★ (3) · Massage therapist
4
Shirley Wellness Centre0.0 ★ (0) · Massage therapist
Map positionsChristchurch physiotherapy · 203 businesses
You are #45 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Christchurch Therapeutic Massage Centre shows overall health with room for growth in social and directory presence. The most notable finding is a strong Facebook profile and an accurate LinkedIn listing, suggesting solid credibility online. Opportunities include building presence on Instagram and TikTok, plus local directory listings to improve discovery and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/charles-mcgrosky-cmt-usa-rmt-nz-9196aa7) found via: Your website.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/christchurch-therapeutic-massage-centre-2) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
4.9Room to grow
9:41
Gchristchurch therapeutic massage centre shirley
AllImagesMapsNews
FacebookChristchurchTherapeuticMassageCentreChristchurch Therapeutic Massage Centre | Facebook✓
LinkedIncharles-mcgrosky-cmt-usa-rmt-nz-9196aa7Christchurch Therapeutic Massage Centre | LinkedIn✓
Freshalp/en/bt/massage/in/nz-christchurch/shirleyChristchurch Therapeutic Massage Centre | Fresha
White Pageschristchurch-therapeutic-massage-centre-2Christchurch Therapeutic Massage Centre | White Pages✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch physiotherapy · 203 businesses
You are #104 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFreshaWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.4Strong
9:41
facebook
Christchurch Therapeutic Massage Centre | Christchurch✓
351 followers 1
CTMC is a therapeutic massage clinic in central Christchurch. We have seven therapists who have various specialities but our overarching and most requested modality is deep tissue massage.3
FollowMessage
★ 4 reviews · recommended 2
🌐 theramass.co.nz✓
☎ +64 3-385 0544✓
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #34 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Christchurch Therapeutic Massage Centre shows very high on-page SEO health with a 9.7/10 score, indicating strong technical optimisation. The top achievements include a perfect 50-60 character title tag, a valid favicon, an SEO-friendly URL, and fast page load under 3 seconds. The main opportunities focus on refining the meta description to the ideal length, reducing render-blocking resources, and improving text-to-page size balance.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒theramass.co.nz✓3
✓On-page score
✓Page title
1The shape of your link profile
2Separate sites linking to you
Your websiteChristchurch physiotherapy · 203 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Christchurch Therapeutic Massage Centre shows a solid website traffic profile with a health score of 7.2 out of 10, indicating a healthy level of visibility and room for targeted improvement. Key takeaways: paid traffic is underdeveloped and organic traffic holds steady with room to grow through content and backlinks. The main opportunities focus on starting small paid campaigns and sustaining organic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.3Good
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Christchurch Therapeutic Massage CentreNot in these results
About 553 visits a month from search, across 110 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #56 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Christchurch Therapeutic Massage Centre shows partial alignment between opening hours and local demand. Many high-demand windows are covered - notably Monday 2pm, Tuesday 11am, Wednesday 3pm, Thursday 11am and 3pm - but several popular morning slots are closed. There are no open hours during low-demand periods, so inefficiency from unnecessary opening is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.3Room to grow
9:41
Christchurch Therapeutic Massage Centre
OverviewReviewsPhotosAbout
Hours 1
Monday11am-7pm
Tuesday11am-7pm
Wednesday11am-7pm
Thursday11am-7pm
Friday11am-7pm
Saturday10am-4pm
SundayClosed
Opening hoursChristchurch physiotherapy · 203 businesses
You are #137 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#28of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #28 overall
Open my free 7 days →
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