Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

• 1
  Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.What if I sorted this?
• 2
  Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.What if I sorted this?
• 3
  LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.What if I sorted this?

Strengths

• ✓
  Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

• 1
  Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.What if I sorted this?
• 2
  Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.What if I sorted this?
• 3
  Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.What if I sorted this?

Strengths

• ✓
  Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

• 1
  Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

• 1
  People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.What if I sorted this?
• 2
  An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.What if I sorted this?
• 3
  A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.What if I sorted this?

Strengths

• ✓
  Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
• ✓
  On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
• ✓
  Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

• 1
  The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.What if I sorted this?
• 2
  Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.What if I sorted this?
• 3
  Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.What if I sorted this?

Strengths

Top three opportunities

• 1
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 2
  Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.What if I sorted this?
• 3
  Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.What if I sorted this?