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Chroma

Hairdresser · Rolleston North West, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Chroma

Hairdresser · Rolleston North West, Christchurch

Where you stand#293of 498 hair salons & barbers
Overall health4.1/10across the eight areas

Going well

04Listings and social8.1

Where we can help

02Reviews5.608Opening hours4.401Google listing4.303Map positions4.005Facebook page2.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Chroma is a hair salon in Rolleston offering colouring, cutting and styling services. The salon provides wash, cut and blow-dry options and highlights a team with considerable experience. Customer reviews frequently note skilled colouring and cutting, friendly staff, and a welcoming, family-friendly atmosphere, with an overall average rating of 4.9.

Chroma is a hair salon located in Rolleston that offers a range of salon services for local clients. The salon presents itself as a place for both everyday cuts and more involved colour work, operating from a community-centred location in town.

Services mentioned in customer feedback include hair colouring, cutting, wash/cut/blow-dry and styling. Reviews highlight the team's knowledge of colouring and cutting techniques and note that staff across the salon have decades of combined experience. Price-level remarks describe cuts as good value.

Customers commonly report friendly, welcoming interactions and describe staff as skilled and reassuring. Several reviews say clients leave feeling good about their hair and comfortable with how they were treated, including mentions of staff putting people at ease when bringing children. Consistent references to professionalism and warmth appear across recent feedback, reflected in an average rating of 4.9.

Chroma's local character is defined by its experienced, customer-focused team and a focus on colour and cutting services. The salon appears to be a Rolleston option for clients seeking experienced stylists, family-friendly service and a straightforward range of salon treatments.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Chroma shows a healthy Google Business Listing with a 4.5/10 overall health. The listing includes a title, claimed status, open-for-business status, website link and phone number, which supports discoverability. A standout opportunity is to add a detailed description to explain services and strengths, along with a logo and more photos to build credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Chroma
3
Chroma✓✓
4.9 ★★★★★ (44)
Hairdresser · Rolleston North West
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #284 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Chroma's Google Business health sits at 6.2 out of 10, which is above average for the market and signals solid overall performance with room to improve. The most notable findings are a strong rating confidence and high star rating, alongside growing review counts and improving response activity. Emphasis should be on maintaining satisfaction while expanding engagement with reviewers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Chroma
OverviewReviewsPhotosAbout
4.9★★★★★44 reviews 2
5
4
3
2
1
friendly staff 8nice people 3haircuts 2salon 2colour skills 2cut and color 2
3How far your rating and your review count together can be trusted
A
Amanda M.★★★★ · 4 years ago

Response from the owner1

Thanks Amanda

N
noeline H.★★★★★ · 5 years ago

Fantastic staff fantastic cut and color

Response from the owner

Thanks nonline! Always a pleasure to see you 😘

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #222 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Chroma shows a below-average health score on Google Maps at 3.9/10, indicating limited visibility that may affect new client discovery. The best opportunities lie in strengthening aggregate map presence and further boosting Rolleston borough visibility, which have already started rising and can move toward the local midpoint with steady effort.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 5 searches across Christchurch, top three in none
1
Copperhead Road5.0 ★ (61) · Hairdresser
2
Urban Hair Design5.0 ★ (9) · Hairdresser
3
Pure Collective4.6 ★ (57) · Hairdresser
4
Just Cuts Rolleston Fields4.9 ★ (162) · Hairdresser
↓
Chroma2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #297 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Chroma shows overall health of 5.8 out of 10, indicating above-average presence but room for improvement. The strongest current asset is a very high trust Facebook profile, which supports credible engagement. A secondary strength is a well-positioned Fresha listing and category page, aiding visibility beyond the core profile.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/chroma-kinglear-drive-rolleston-EvEZEL) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gchroma rolleston north west
AllImagesMapsNews
FacebookalanarosshairChroma | Facebook✓
Freshachroma-kinglear-drive-rolleston-EvEZELChroma | Fresha✓
InstagramchromahairdesignChroma | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
8 checks on your Facebook page. You're seeing 5 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
✓
alanarosshair✓
1.7K followers
14 kinglear drive, Rolleston 0334797822
FollowMessage
🌐 chromahair.gettimely.com/#home
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #378 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
ChromaNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Chroma's opening hours show partial alignment with local demand. The salon is open during several strong Saturday and Tuesday midday peaks, matching high customer interest. However, it is closed across Monday lunchtime and Sunday mid-afternoon peaks, leaving clear missed opportunities. No low-demand open hours were identified, so inefficiency from staying open during quiet times is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.4Room to grow
What customers seeWhere you rank
9:41
Chroma
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-3pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #277 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#293of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #293 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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