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CIC Financial

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

CIC Financial

Insurance broker · Christchurch Centre, Christchurch

Where you stand#68of 123 mortgage brokers
Overall health4.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

CIC Financial is a Christchurch-based mortgage and financial advisory firm that helps clients gain control over their money and plan for life goals. The team works with home buyers, people managing debt, and those seeking protection or investment guidance. They frame advice around clients' overall wellbeing and aim to leave clients in a better financial position.

CIC Financial is a mortgage and financial advisory firm based in Christchurch. The practice focuses on helping clients gain clarity and confidence with money so they can pursue their wider life goals and wellbeing.

Services include mortgage advice for first-home buyers and other borrowers, support with debt management, and guidance on protection and investment strategies. The website and materials describe a family-owned approach that looks at financial, mental and physical wellbeing together when planning.

Customer feedback highlights responsiveness, clear explanations and a supportive approach. Reviewers commonly describe staff as professional, timely and helpful during the mortgage process, with advisors who follow up and guide clients through paperwork and lender requirements.

Locally, CIC Financial positions itself as a wellbeing-focused adviser for Christchurch clients looking for practical mortgage solutions and wider financial planning. The firm emphasises personalised service and aims to leave clients in a better place financially.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

CIC Financial shows a very high Google Business Listing health score, indicating the profile is well-optimised. The strongest point is that the listing is claimed and verified with a current phone number and a website link, making it easy for customers to learn about services. A notable improvement is needed in adding more photos to boost engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
8.1Strong
9:41
Tiles © Esri
1
CIC Financial✓✓
4.9 ★★★★★ (52)
Insurance broker · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Our Company is built on the foundations of wanting to improve our client’s lives, leaving them in a better place than when we met them. We want to help you gain control over your financial life, so you can get on with all the other things that you care about. We passionately believe that our financial, mental and physical wellbeing are all linked and impact on our overall personal happiness. It is this context we use in all our discussions with our clients to help them achieve the life they want. We understand that achieving financial wellbeing is different to everyone, whether this be someone looking to buy their first home, paying down debt, protecting their family's future, or looking to invest and grow their wealth.

2
Google listingChristchurch mortgage brokers · 123 businesses
You are #24 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

CIC Financial shows a below-average Google review health with a 3.6/10 health score. The business has made some progress in engagement and ratings, yet overall performance signals room for improvement. Notable strength exists in listing breadth and initial response activity, suggesting credibility and customer trust while highlighting the need to grow owner responses and confidence in ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
9:41
CIC Financial
OverviewReviewsPhotosAbout
4.9★★★★★52 reviews 3
5
4
3
2
1
mortgages 15easy process 12quick response 5efficient staff 5clear communication 5mortgage process 4
2How far your rating and your review count together can be trusted
T
tracy C.★★★★★ · 11 months ago

Awesome friendly guys, so helpful & easy to deal with. Would highly recommend

Response from the owner1

Thanks for the feedback Tracy!

J
James B.★★★★★ · a year ago

Kieran at CIC was super helpful, efficient and easy to work with in getting the mortgage on our section across the line. Looking forward to working with him and his team again when we start to build!

Response from the owner

Thanks James!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #69 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

CIC Financial shows a low overall health score for Google Maps search performance, at 2.5 out of 10. The business already ranks for key terms in Christchurch centre, notably finance broker and insurance broker, but has limited local visibility overall. Focused improvement in the aggregate and borough-level scores should bring clearer visibility to local buyers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.0Room to grow
9:41
1234Tiles © Esri
1Top three for "finance broker" in 1 suburb, seen in 1
1
Platinum Finance4.9 ★ (446) · Insurance broker
2
CIC Financial24.9 ★ (52) · Insurance broker
3
Loan Market Agile - Christchurch Central City5.0 ★ (123) · Insurance broker
4
Loan Market South - Christchurch Office5.0 ★ (119) · Insurance broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #98 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

CIC Financial shows below average social presence health (4.2/10) with solid Facebook and LinkedIn footprints. The strongest finding is the established Facebook Profile and high trust in the website, while opportunities lie in completing other directories to broaden reach and trust among local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/cicfinancial) found via: Google search results, Your website.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/cic-financial-limited-christchurch-FSP707131) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
4.8Room to grow
9:41
Gcic financial christchurch centre
AllImagesMapsNews
FacebookcicfinancialCIC Financial | Facebook✓
LinkedIncicfinancialCIC Financial | LinkedIn✓
Finance Advisers Providercic-financial-limited-christchurch-FSP707131CIC Financial | Finance Advisers Provider✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #65 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
5.2Room to grow
9:41
facebook
cicfinancial✓
219 followers 1
Clear, practical financial advice for every stage of life.2
FollowMessage
★ 7 reviews · recommended 3
🌐 cicfinancial.nz✓
☎ +64 3-377 3693✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #60 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

CIC Financial shows an above-average on-page SEO health of 5.9/10 for the homepage, indicating overall readiness with room for targeted fixes. Key strengths include a valid favicon, a relevant title tag, HTTPS content, a compact page size, and an SEO-friendly URL. The main opportunity lies in improving the meta description length and boosting the on-page SEO score.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒cicfinancial.co.nz✓
✓Favicon
✓Page file size
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

CIC Financial's Website Traffic health is low, with a 2.5 out of 10. This indicates limited visibility and traffic overall, but there are actionable opportunities to lift performance. Top findings show minimal organic traffic value, no organic keywords in top 100, and no measurable paid traffic yet, suggesting both content and paid activity need attention.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
CIC FinancialNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

CIC Financial shows generally good temporal alignment with local demand patterns (health score 7.8/10), but city-level popularity data is unavailable so specific hour-level matches cannot be listed. The algorithm could not flag precise peak-aligned or missed hours. Recommended next steps are to check local search timing, track appointment requests, and trial small shifts to open hours where client interest is observed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
CIC Financial
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#68of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #68 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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