marketbaseExclusive Marketbase Report
Prepared for

Claws by Cat

Nail salon · Rolleston South West, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Claws by Cat

Nail salon · Rolleston South West, Christchurch

Where you stand#96of 570 beauty businesses
Overall health8.3/10across the eight areas

Going well

05Facebook page8.907Google search and traffic8.701Google listing6.604Listings and social6.1

Where we can help

02Reviews5.808Opening hours2.503Map positions1.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Claws by Cat is a sole-run nail technician based in Rolleston offering extensions, gel polish and foundation gel. Working with New Zealand brand Surmanti, Cat specialises in natural nail health and provides education for new nail technicians. The studio combines hands-on services with training options and a focus on tidy, personalised results for local clients.

Claws by Cat is a sole nail technician practise located in Rolleston. The studio operates with the New Zealand brand Surmanti and provides professional nail services from a small, dedicated salon.

Services include extensions, gel polish and foundation gel, with an emphasis on natural nail health. Claws by Cat also offers education for new nail technicians, reflecting the training centre material that mentions flexible training options, a training kit included and a retraining guarantee for students who need extra support.

Customers commonly report friendly, laid-back service and a clean salon environment. Reviews note attention to detail, plentiful colour and nail art choices, and consistent monthly maintenance. Clients describe conversations and a relaxed appointment atmosphere alongside technicians who take time to ensure satisfaction.

Locally, Claws by Cat stands out as a Rolleston-based nail technician who combines routine salon services with formal training opportunities. The mix of professional products, a focus on natural nail care and a teaching element positions the studio as a practical choice for clients seeking regular nail maintenance and for those pursuing technician training in the area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Claws by Cat shows a stable overall health score with clear evidence of solid on-list listing basics. The business has claimed status, a website link, a visible phone number, and open-for-business status, which supports discoverability and accessibility for local clients. The description is improving and the photos meet local benchmarks, indicating steady listing health.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
Claws by Cat
3
Claws by Cat✓✓
5.0 ★★★★★ (11)
Nail salon · Rolleston South West2
Open 4 days · late Tue and Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Claws By Cat is run by a sole Nail technician based in Rolleston Working with the beautiful New Zealand Brand Surmanti Extensions, Gel Polish, Foundation Gel Specializing in beautiful nails, natural nail health, and Education for new Nail Technicians

1
Google listingChristchurch beauty · 570 businesses
You are #193 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Claws by Cat shows an above-average health score for Google reviews, reflecting solid overall performance and customer feedback. The most notable finding is a top-10% star rating, indicating high satisfaction among clients. Engagement is already decent, with a good response rate and improving listing activity that signals growing presence in the local market.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Claws by Cat
OverviewReviewsPhotosAbout
5.0★★★★★11 reviews 2
5
4
3
2
1✓
friendly staff 4colour selection 3nail tech 3style selection 2
1How far your rating and your review count together can be trusted
C
Caitlin B.★★★★★ · Edited 2 years ago

Had an amazing experience here, she was super nice and took her time to make sure everything was right and that I liked it. Had some really good conversations too, highly recommend she's amazing. Update: Got some Christmas themed nails the...

Response from the owner3

Thank you so much Caitlin! Was so lovely to meet you and hope you have the best night! x

T
Tamzin D.★★★★★ · 2 years ago

Cat is absolutely amazing at what she does! Her products are fantastic and her skills are phenomenal. Would never go to anyone else for my nails now :)

Response from the owner

Thank you so much hun 😍

Google reviewsChristchurch beauty · 570 businesses
You are #240 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Claws by Cat shows very low overall health on Google Maps, with a health score of 1.1 out of 10. The business ranks relatively in some top maps results, but overall visibility remains limited. The strongest positions are for specific nail salon keywords in the Selwyn district and Rolleston, indicating regional strength but room to grow.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
1.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
2Seen in 3 searches across Christchurch, top three in none
1
Trending Rolleston Fields4.8 ★ (98) · Nail salon
2
Essence Nails5.0 ★ (8) · Nail salon
3
Vivid Nails NZ5.0 ★ (2) · Nail salon
4
Claws by Cat15.0 ★ (11) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #473 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Claws by Cat shows above-average health with a 6.6 out of 10, indicating solid presence but room for growth. The strongest current strengths are a highly active Facebook and Instagram presence, plus a Fresha directory listing that helps attract local clients. Key opportunities focus on expanding on TikTok, Fresha, LinkedIn, Neighbourly and NoSecretSalon to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gclaws by cat rolleston south west
AllImagesMapsNews
FacebookclawsbycatClaws by Cat | Facebook✓
InstagramsixteenbysurmantiClaws by Cat | Instagram✓
Freshalp/en/bt/nail-salons/in/nz-rolleston/rollestonClaws by Cat | Fresha3
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
facebook
clawsbycat✓
1.7K followers 2
Specializing in creating beautiful and healthy natural nails using professional only products! I am here to help you on your nail journey so please get in touch today to find out how!3
FollowMessage
★ 11 reviews · recommended 1
🌐 nailtechtraining.nz✓
☎ +64 210 261 0830✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #61 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Claws by Cat shows a very strong on-page SEO health, with a score in the top tier and a solid balance of technical factors. The most notable findings are an outstanding on-page SEO score and a relevant meta description, alongside a valid favicon, an SEO-friendly URL, and a page size under 256KB. Key opportunities relate to title tag refinement, a near-ideal meta description, render-blocking resources, frames, and text-to-page size balance.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒nailtechtraining.nz✓1
✓On-page score
✓Pages linking to you
2The shape of your link profile
3Page title
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The website health for Claws by Cat is solid, with a health score of 7.8 out of 10 indicating strong performance in local traffic and visibility. Key finding: organic traffic value is in the highest percentile, suggesting high relevance and demand. The business should continue SEO efforts and monitor competitive intel to maintain momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Claws by CatNot in these results
About 738 visits a month from search, across 47 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Claws by Cat's published hours partially match local demand but overall alignment is low. The studio is open during several high-demand weekday mid-mornings and one weekday afternoon, but it is closed during multiple popular late weekday and weekend slots. Total open hours are 28 with 28 well-aligned peak hours and 49 missed high-demand hours, suggesting opportunities to better match local search patterns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Claws by Cat
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-2pm, 4pm-8pm
Wednesday9am-2pm, 4pm-8pm
Thursday9am-2pm
Friday9am-2pm
SaturdayClosed
SundayClosed
Popular times Monday · Rolleston South West
9a10a11a12p1p2p3p4p5p6p7p8p9p10p
When people in Rolleston South West look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #428 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#96of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #96 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for