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Prepared for

Coghlan Smith

Name: Coghlan Smith
Address: 1005 Ferry Rd, Brookhaven-Ferrymead, christchurch, 8023, NZ
Telephone: +6433844989
Rating: 2

Lawyer · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report

Checked12 October 2026

Your marketChristchurch lawyers · 216 businesses

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Executive summaryExclusive Marketbase business report

Coghlan Smith

Lawyer · Brookhaven-Ferrymead, Christchurch

Where you stand#213of 216 lawyers

Overall health0.1/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Where we can help

05Facebook page5.1 04Listings and social3.7 02Reviews2.0 03Map positions2.0 08Opening hours2.0 01Google listing0.4 07Google search and traffic0.0 06Your website-

How AI describes youMarketbase business report

What AI tells people about you

Coghlan Smith is a Ferrymead-based law firm in Christchurch. The practice provides legal advice and representation to local clients, emphasising practical solutions and local knowledge. Clients can expect a professional legal service rooted in the Ferrymead community, with a focus on clear communication and attention to local needs.

Coghlan Smith is a law firm based in Ferrymead, Christchurch. The practice offers legal services to individuals and businesses in the local area, operating from premises in the Ferrymead borough.

The firm provides general legal advice and representation consistent with a lawyers' practice. Services are delivered by legal professionals who handle client matters from initial advice through to resolution, reflecting the standard range of work associated with a law firm.

Clients engage with Coghlan Smith for legal assistance and can expect professional handling of their matters. Communication and case management are part of the client experience, with the firm working through legal options and next steps as cases progress.

Locally, Coghlan Smith is positioned as a Ferrymead legal practice serving Christchurch residents and businesses. Its location and category as lawyers distinguish it as a local source of legal advice and representation for the community.

ChatGPTGeminiGooglePerplexityClaude

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01Google listingMarketbase business report

Your Google listing

Coghlan Smith's Google Business Listing shows a very low health score, reflecting incomplete setup and missing essential elements. The listing has a clear phone number, full address, and a main image, but crucial steps remain, including listing ownership, a website link, status visibility, a meaningful description and additional photos. Addressing these will improve credibility and engagement.

Strengths

✓
Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
✓
NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
✓
PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

1
ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
2
WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
3
Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.

11 checks on your Google listing. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

Tiles © Esri

Coghlan Smith

Coghlan Smith1✓

Own this business?

0.0 ★★★★★ (0)

Lawyer · Brookhaven-Ferrymead

DirectionsCall No website ✓2

OverviewReviewsPhotosAbout

From the business

No description yet3

Google listingChristchurch lawyers · 216 businesses

You are #207 for your Google listing

See how to fix all 3 →

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Google SearchGoogle MapsBusiness Profile

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02ReviewsMarketbase business report

Your reviews

Coghlan Smith shows a very low overall health score on Google Reviews, indicating customers may be hesitant to engage. The main findings point to no responses to reviews and very few or no reviews, which undermines trust. Focus on obtaining initial positive feedback and starting dialogue with customers to build legitimacy.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
2
Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
3
Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.

4 checks on your reviews. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

Coghlan Smith

OverviewReviewsPhotosAbout

–★★★★★0 reviews

No reviews yetBe the first to review1

Google reviewsChristchurch lawyers · 216 businesses

You are #174 for your Google reviews

See how to fix all 3 →

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Google reviewsBusiness Profile

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03Map positionsMarketbase business report

Where you show up on the map

Coghlan Smith shows a low health score for Google Maps search performance, with a 2.0 out of 10 overall. The main finding is steady but limited visibility across city-wideMaps queries, and a borough presence that has risen from the bottom quartile. The top keywords indicate strength in Brookhaven-Ferrymead related searches, suggesting local relevance remains a key opportunity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

1
Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
2
Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.

2 checks on your map positions. You're seeing both.

Room to grow

What customers see Where you rank

9:41

1234Tiles © Esri

lawyer

1Seen in 1 search across Christchurch, top three in none

Saunders & Co Ferrymead4.8 ★ (46) · Lawyer

Arrowsmith Law5.0 ★ (45) · Lawyer

Summit Law4.9 ★ (22) · Lawyer

Simon Stock Lawyers0.0 ★ (0) · Lawyer

↓

Coghlan Smith2Further down, below the first results

Map positionsChristchurch lawyers · 216 businesses

You are #174 for map positions

See how to fix both →

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Google Maps

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04Listings and socialMarketbase business report

Where customers find you

Coghlan Smith shows very low presence health (1.3/10) across social and local directories, indicating limited reach with customers. The strongest existing asset is a LinkedIn profile, which helps reach professional clients. Key opportunities focus on activating profiles on Facebook, Instagram, TikTok, and Neighbourly, to improve local visibility and trust.

Strengths

✓
Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/coghlan+smith+lawyers-17924268) found via: Google search results.
✓
OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/coghlan-smith-ferrymead) found via: Google search results.

Top three opportunities

1
Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
2
Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
3
Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.

16 checks on your listings and social. You're seeing 5 of them.

Room to grow

What customers see Where you rank

9:41

Gcoghlan smith brookhaven-ferrymead

AllImagesMapsNews

OpenLocallycoghlan-smith-ferrymeadCoghlan Smith | OpenLocally✓

Cylexcoghlan+smith+lawyers-17924268Coghlan Smith | Cylex✓

LinkedInngaire-smith-a1244142Coghlan Smith | LinkedIn

Healthpointdr-brendan-smithCoghlan Smith | Healthpoint

Healthpagesgeneral-practitioners-brendan-smithCoghlan Smith | Healthpages

Top Lawyerssaunders-co-ferrymead-christchurchFound through search, not linked from anything you own

FacebookNo account found1

InstagramNo account found2

TiktokNo account found3

Listings and socialChristchurch lawyers · 216 businesses

You are #137 for listings and social

See how to fix all 3 →

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GoogleFacebookInstagramTikTokOpenLocallyCylexLinkedInYour website

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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.

9 checks on your Facebook page. You're seeing 1 of them.

Room to grow

What customers see Where you rank

9:41

facebook

coghlan smith brookhaven-ferrymead

We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1

Facebook pageChristchurch lawyers · 216 businesses

You are #106 for your Facebook page

See how to fix it →

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Facebook

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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
2
Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
3
Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.

3 checks on your website. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

Gcoghlan smith website

AllMapsImagesNews

Google Mapsgoogle.com › mapsCoghlan Smith - Brookhaven-Ferrymead, Christchurch

Your websiteNo website of your own1

Your websiteChristchurch lawyers · 216 businesses

See how to fix all 3 →

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Your websiteGoogle Search

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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.

0 checks on your search and traffic. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

AllMapsImagesShopping

No ads from you on any search

Coghlan SmithNot in these results

Google search and trafficChristchurch lawyers · 216 businesses

You are #159 for Google search and traffic

See how to keep it that way →

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Google SearchGoogle Maps

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08Opening hoursMarketbase business report

Your hours against demand

Coghlan Smith has no published opening hours, so temporal alignment cannot be measured against local demand. The health score is very low (0.2/10) because hours are missing. Without hours, it is not possible to show where the practice is open during peak search times, closed during high-demand windows, or open during low-demand windows. Adding accurate hours will enable a useful optimisation plan.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.

1 check on your opening hours. You're seeing it.

Room to grow

What customers see Where you rank

9:41

Coghlan Smith

OverviewReviewsPhotosAbout

Hours

No opening hours listed1

Opening hoursChristchurch lawyers · 216 businesses

You are #174 for opening hours

See how to fix it →

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Your listed hoursWhen people search

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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 46 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#213of 216 Christchurch lawyers

9:41

Christchurch lawyersOverall · 216 businesses

You are #213 overall

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