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Colin Sutherland Finance Brokers Ltd

Mortgage broker · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Colin Sutherland Finance Brokers Ltd

Mortgage broker · Riccarton, Christchurch

Where you stand#121of 123 mortgage brokers
Overall health0.2/10across the eight areas

Going well

08Opening hours10.0

Where we can help

03Map positions2.705Facebook page2.002Reviews1.604Listings and social1.401Google listing0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Colin Sutherland Finance Brokers Ltd is a mortgage broker based in Addington, Christchurch. They arrange home loans and related finance, working directly with clients to navigate lending options. Reviews note a helpful, hands-on approach where the broker goes the extra mile to clarify confusing parts of the process for first‑time buyers and others seeking a mortgage.

Colin Sutherland Finance Brokers Ltd is a mortgage broker located in the Addington suburb of Christchurch. The firm acts as an intermediary between clients and lenders to organise home loans and related finance solutions for people buying property in the area.

As a mortgage broker, Colin Sutherland Finance Brokers Ltd handles tasks associated with loan applications, lender liaison and assembling the documentation clients need for a mortgage decision. The description of the business is limited to its role as a broker serving local buyers and borrowers in Christchurch.

Customers tend to describe the broker as helpful and willing to go the extra mile, particularly when the lending process feels confusing. Reviews highlight personalised assistance through complex steps, with attention paid to clarifying tricky parts of a first home purchase. That pattern suggests clients experience direct support from the broker during application and settlement stages.

Situated in Addington, Colin Sutherland Finance Brokers Ltd stands out locally for its focus on individual client support and a high average rating from reviewers. The business's local presence in Christchurch means clients meet a broker familiar with regional lending options and the practicalities of purchasing property in the city.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Colin Sutherland Finance Brokers Ltd shows a very low health score on Google Business Listing, with limited completeness. The most important findings are that the listing lacks a website link and has not been claimed, which limits control and visibility. Address, phone, and main image are present, providing basic credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Colin Sutherland Finance Brokers Ltd
Colin Sutherland Finance Brokers Ltd1✓
Own this business?
5.0 ★★★★★ (1)
Mortgage broker · Riccarton
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch mortgage brokers · 123 businesses
You are #118 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Colin Sutherland Finance Brokers Ltd shows a very low overall Google review health score (1.3/10), indicating significant room for improvement in online reputation. The business already demonstrates a strong star rating placement (top 10%) and is making initial progress in gathering reviews. The key finding is the high satisfaction signal from current customers, paired with no response activity to reviews, suggesting engagement and volume need attention.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Colin Sutherland Finance Brokers Ltd
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #103 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Colin Sutherland Finance Brokers Ltd shows an overall health score of 3.6 out of 10 on Google Maps, indicating below-average visibility. The business ranks well for several local keywords such as finance broker in addington-middleton and finance broker in riccarton, suggesting solid footing in core suburbs. Opportunities lie in improving aggregate map results and strengthening borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 6 searches across Christchurch, top three in none
1
RPV Financial Services5.0 ★ (58) · Mortgage broker
2
Willie Leota5.0 ★ (68) · Mortgage broker
3
Canterbury Home Loans5.0 ★ (127) · Mortgage broker
4
Colin Sutherland Finance Brokers Ltd25.0 ★ (1) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #90 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Colin Sutherland Finance Brokers Ltd shows very low overall health for social presence and local directories, with a 0.4/10. Strengths are limited to an existing Yellow Directory listing. The main finding is that active profiles on key social channels are missing, which reduces discoverability and trust among local customers and prospects.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/colin-sutherland-finance-brokers-ltd-579401032) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/colin-sutherland-finance-brokers) found via: Google search results.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/colin-sutherland-finance-brokers-oamaru) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 6 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Gcolin sutherland finance brokers ltd riccarton
AllImagesMapsNews
Yellowcolin-sutherland-finance-brokers-ltd-579401032Colin Sutherland Finance Brokers Ltd | Yellow✓
Cylexcolin+sutherland+finance+brokers+ltd-17973901Colin Sutherland Finance Brokers Ltd | Cylex
Yelpcolin-sutherland-finance-brokers-oamaruColin Sutherland Finance Brokers Ltd | Yelp✓
Family Company Studiocolin-sutherland-finance-brokeColin Sutherland Finance Brokers Ltd | Family Company Studio
White Pagescolin-sutherland-finance-brokersColin Sutherland Finance Brokers Ltd | White Pages✓
ServiceFinderColin-Sutherland-Finance-Brokers-Limited-195117Colin Sutherland Finance Brokers Ltd | ServiceFinder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #106 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowCylexYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
colin sutherland finance brokers ltd riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #98 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gcolin sutherland finance brokers ltd website
AllMapsImagesNews
Google Mapsgoogle.com › mapsColin Sutherland Finance Brokers Ltd - Riccarton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Colin Sutherland Finance Brokers LtdNot in these results
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Colin Sutherland Finance Brokers Ltd currently has no recorded opening hours, so alignment with Christchurch demand patterns cannot be measured directly. Because hours are missing, there is no verified evidence of open hours matching peak search times or of closures during busy periods. Adding published hours will allow clear identification of alignment, missed opportunities and any low-demand openings for more efficient scheduling.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Colin Sutherland Finance Brokers Ltd
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#121of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #121 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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