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Collins & Co - Chartered Accountants Ltd

Accountant · Rangiora South West, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Collins & Co - Chartered Accountants Ltd

Accountant · Rangiora South West, Christchurch

Where you stand#74of 245 accountants
Overall health7.0/10across the eight areas

Going well

08Opening hours9.807Google search and traffic8.802Reviews6.603Map positions6.6

Where we can help

01Google listing4.905Facebook page4.304Listings and social3.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Collins & Co - Chartered Accountants Ltd is a Rangiora-based accounting firm serving North Canterbury since 2000. The firm offers traditional accounting alongside modern technology, including early adoption of Xero in the region, and provides tailored, one-on-one services focused on tax, profit and wealth management for local businesses and individuals.

Collins & Co - Chartered Accountants Ltd is an accounting firm located in Rangiora, North Canterbury, established in March 2000. The firm describes itself as combining established practice with innovation and was an early adopter of Xero accounting software in North Canterbury.

Services cover a broad range of business and personal accounting needs. The firm states it helps clients manage every aspect of their business finances, including tax minimisation, profit planning and wealth management. It emphasises one-on-one relationships and tailor-made advice for business, family and personal financial goals.

Customer feedback highlights a pleasant and effective team and ongoing service. Reviews indicate clients experience attentive, continuing support and practical engagement from the staff. The firm presents a mix of traditional accounting values with modern, client-focused service delivery.

Locally, Collins & Co positions itself as a long-established Rangiora practice that blends traditional client relationships with contemporary tools. The combination of personalised advice, a focus on tax and profit outcomes, and early use of cloud accounting tools distinguishes the firm for businesses and individuals in North Canterbury seeking familiar, technology-enabled accounting support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Collins & Co - Chartered Accountants Ltd shows a modest overall health on Google Business Listing, with room for improvement. The most important findings are that the listing already has a website link, a claimed status, a visible phone number, and a listing title, but lacks a strong description, photos and a logo. Addressing these gaps will help attract more local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Collins & Co - Chartered Accountants Ltd
2
Collins & Co - Chartered Accountants Ltd✓✓
5.0 ★★★★★ (2)
Accountant · Rangiora South West
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Established March 2000 - innovation yet established. First North Canterbury firm to adopt XERO accounting software

1
Google listingChristchurch accountants · 245 businesses
You are #125 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

A calm, healthy Google Business profile with a 6.5 out of 10 health score indicates room for improvement in engagement and volume. The strongest finding is a top 10% star rating, reflecting high customer satisfaction. The business should sustain rating quality while building review engagement for broader impact.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
What customers seeWhere you rank
9:41
Collins & Co - Chartered Accountants Ltd
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Collins & Co - Chartered Accountants Ltd shows a very high Google Maps health score of 9.5/10, indicating strong visibility in searches across Rangiora and nearby areas. The top opportunities focus on sustaining momentum in aggregate Maps results and further boosting performance in the local borough, where the business already sits at or above the median. This suggests solid foundations with room to climb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Top three for "auditor" in 4 suburbs, seen in 4
1
Collins & Co - Chartered Accountants Ltd25.0 ★ (2) · Accountant
2
Audit New Zealand5.0 ★ (3) · Accountant
3
Prosser Quirke Limited4.5 ★ (2) · Accountant
4
Abacus Chartered Accountants Ltd5.0 ★ (30) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #83 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Collins & Co - Chartered Accountants Ltd shows a low overall health score in the Citations & Social Presence area, with room for improvement across social profiles. The strongest current asset is an active LinkedIn profile, which helps professional visibility and trust with clients and other businesses. Key opportunities focus on establishing or revitalising Instagram, Facebook, TikTok, LinkedIn Company listings, and a TikTok Directory to broaden reach.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/collins-and-co-chartered-accountants-rangiora) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/collins+co+chartered+accountants+ltd-17943196) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Gcollins & co - chartered accountants ltd rangiora south west
AllImagesMapsNews
Yelpcollins-and-co-chartered-accountants-rangioraCollins & Co - Chartered Accountants Ltd | Yelp✓
Cylexcollins+co+chartered+accountants+ltd-17943196Collins & Co - Chartered Accountants Ltd | Cylex✓
LinkedInben-collins-ca-76159531Collins & Co - Chartered Accountants Ltd | LinkedIn
Wedding Guideben-h-collins-chartered-accountantsCollins & Co - Chartered Accountants Ltd | Wedding Guide
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpCylexLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
collins & co - chartered accountants ltd rangiora south west
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Collins & Co - Chartered Accountants Ltd shows a very high on-page SEO health score of 9.2 out of 10, indicating strong technical optimisation for the homepage. The most notable findings are a fast load time under 3 seconds and an SEO-friendly URL, plus a valid favicon and a relevant title tag that describe the page well. The top opportunities focus on fine-tuning meta description length, adjusting the title tag to the ideal character range, and improving text-to-page size balance to reduce lumps.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒rbc.co.nz✓1
✓The shape of your link profile
✓Favicon
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website shows a very healthy traffic profile for Collins & Co, with strong organic performance and high visibility in local search. The most notable finding is that organic traffic value and local rankings are in the top percentiles, indicating solid market position and steady audience reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gaccountant rangiora south east
AllMapsImagesShopping
321No ads from you on any search
nctbk.co.nzCost Effective Tax, Accounting and Bookkeeping in Rangiora
www.a-plus.co.nzAccountant | A Plus Accounting | North Canterbury
rbc.co.nzCollins & Co - Chartered Accountants Rangiora, North ...

Minimize Tax. ... Helping businesses like yours since the year 2000 – the turn of the century. Contact Us. 03 313 4283 · [email protected] · 369 High Street, PO Box ... Read more

www.campbellca.co.nzCampbell & Co Chartered Accountants Limited, Canterbury
About 477 visits a month from search, across 193 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #31 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Collins & Co's hours largely align with weekday demand, especially strong on Thursdays where several mid-morning and afternoon slots match high local interest. However, the firm is closed during a number of popular weekend windows - notably Sunday mid-morning and midday and Saturday late afternoon - presenting clear missed opportunities. No low-demand open hours were identified, so current weekday coverage is efficient.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Collins & Co - Chartered Accountants Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#74of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #74 overall
Open my free 7 days →
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