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Collins James Limited

Accounting firm · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Collins James Limited

Accounting firm · Rangiora North East, Christchurch

Where you stand#94of 245 accountants
Overall health6.2/10across the eight areas

Going well

05Facebook page6.604Listings and social6.5

Where we can help

02Reviews5.908Opening hours5.801Google listing4.603Map positions2.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Collins James Limited is a Rangiora-based firm of chartered accountants and business advisers specialising in Xero. The small, nimble team offers practical accounting, budgeting and business advisory services, helping clients set achievable goals and track progress through the year. Customers consistently rate the service highly and cite a personal, experienced approach.

Collins James Limited is a chartered accountancy and business advisory firm based in Rangiora. The practice presents itself as forward-thinking and focuses on delivering accounting and business support, with a stated specialisation in Xero.

Services include accounting, business advisory, budgeting and goal-setting support. The team says they help clients establish achievable targets and defined budgets, then track progress through the year. They describe themselves as experienced accountants, business advisers and administrators able to handle routine tasks as well as more complex issues.

Clients tend to encounter a small, nimble and personal team. Review themes indicate consistently high satisfaction with the service. The firm highlights a hands-on approach where advisors assist with both the day-to-day administration and strategic planning, and they encourage regular contact by phone or email for assistance.

What distinguishes Collins James Limited locally is a blend of chartered accounting capability with a focus on Xero and active business guidance. The firm presents a compact team of advisers who aim to combine practical bookkeeping and administration support with broader business planning and performance tracking for Rangiora clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Collins James Limited shows a moderate overall health on Google Business Listing with room for improvement. The listing already provides a website link, a listing title, claimed status, a visible phone number, and Open-for-Business status, which helps customers reach and trust the firm. However, there are gaps in visuals and branding that should be addressed.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Collins James Limited
2
Collins James Limited✓✓
5.0 ★★★★★ (1)
Accounting firm · Rangiora North East
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Chartered accountants and Business advisers specialising in Xero

1
Google listingChristchurch accountants · 245 businesses
You are #133 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Collins James Limited shows a strong Google star rating in the top 10% and a solid, positive reception from clients. The health score remains modest at 4.8/10, indicating room to grow in review volume and engagement. Key takeaway is maintaining rating quality while expanding reviews and starting to engage with responses to all feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Collins James Limited
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance for Collins James Limited shows a low overall health score, at 2.6 out of 10, indicating limited visibility in Google Maps results. Top findings include a reasonable presence in broader maps queries but weak local, suburb-level performance. Strengths include a consistent service focus on accounting and Xero for Rangiora clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 4 searches across Christchurch, top three in none
1
Abacus Chartered Accountants Ltd5.0 ★ (30) · Accounting firm
2
North Canterbury Tax4.6 ★ (9) · Accounting firm
3
Sidekick Rangiora | Chartered Accountants5.0 ★ (5) · Accounting firm
4
Beyond Accounts Ltd5.0 ★ (25) · Accounting firm
↓
Collins James Limited2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #178 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Collins James Limited shows an average overall health for Citations & Social Presence, indicating room for improvement in local platform presence. The strongest current asset is a robust Facebook profile and an accurate LinkedIn listing, which help establish trust with customers. Key opportunities lie in establishing Instagram, TikTok, LinkedIn Company, and directory listings to boost visibility and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/nick-james-47692b97) found via: Google search results, Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gcollins james limited rangiora north east
AllImagesMapsNews
LinkedInnick-james-47692b97Collins James Limited | LinkedIn✓
FacebookcollinsjameslimitedCollins James Limited | Facebook✓
Infobelcollins_jamesCollins James Limited | Infobel
Finance Advisers Providerduncan-collins-limited-rangiora-FSP509946Collins James Limited | Finance Advisers Provider
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #86 for listings and social
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GoogleFacebookInstagramTikTokLinkedInInfobelFinance Advisers ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
facebook
collinsjameslimited✓
104 followers 2
Accounting, Systems and Business Advisors.3
FollowMessage
🌐 collinsjames.co.nz✓
☎ +64 3-310 7253✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #83 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Collins James Limited shows average on-page health with a 5.1/10 score. Key strengths include a valid favicon, HTTPS secured content, a relevant meta description, and a visible H1 tag, plus a compact page size. The main opportunity lies in improving the meta description and overall on-page SEO score to lift search performance and clarity for visitors.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒collinsjames.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Collins James Limited shows very low website traffic health with a score of 1.3 out of 10, indicating limited visibility and engagement. The most important findings are near-zero organic traffic value and no organic top-100 keywords, pointing to weak content relevance and SEO. Paid traffic metrics are also minimal, suggesting limited paid activity. Overall, immediate attention is needed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Collins James LimitedNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Collins James Limited shows clear concentration of well-aligned hours on Thursdays, matching the local peak demand. The firm is open during several high-demand Thursday windows (9am, 10am, 1-3pm) but is closed during multiple weekend demand peaks, notably Sunday mornings and Saturday late afternoon. No open hours fall in low-demand periods, suggesting the main issue is missed weekend demand rather than inefficient weekday coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.8Room to grow
What customers seeWhere you rank
9:41
Collins James Limited
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday9:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #104 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#94of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #94 overall
Open my free 7 days →
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