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Colour Boutique

Hairdresser · Aranui, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Colour Boutique

Hairdresser · Aranui, Christchurch

Where you stand#341of 570 beauty businesses
Overall health4.0/10across the eight areas

Going well

04Listings and social8.005Facebook page7.1

Where we can help

03Map positions5.108Opening hours4.302Reviews3.701Google listing3.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Colour Boutique is a Christchurch beauty salon in Aranui offering professional hairdressing and nail technician services by appointment only. The salon uses professional-only products and focuses on personalised service. Clients commonly report friendly, attentive staff who listen to requests and deliver thorough results, with a local reputation for careful workmanship and a relaxed, chatty atmosphere.

Colour Boutique operates in Aranui, Christchurch, providing hairdressing and nail technician services by appointment only. The salon notes use of professional-only products and positions itself as a place for clients seeking scheduled, one-to-one care for hair and nails in a local salon setting.

Services at Colour Boutique centre on haircuts, styling and nail treatments delivered by a small team led by an experienced stylist. The salon offers appointments so clients can expect focused time with a technician or hairdresser. Product use is described as professional-only, reflecting a preference for salon-grade supplies rather than retail lines.

Clients commonly describe friendly, attentive service and note that staff listen to requests and aim to achieve the desired result. Reviews highlight thorough workmanship, good conversation during appointments and occasional gestures such as complimentary services for special occasions. The salon's reviewers consistently rate the experience highly and point to a reassuring, personable customer experience.

Locally, Colour Boutique is characterised by appointment-only service, professional product use and a hands-on approach to hair and nail care. Customers looking for a neighbourhood salon in Christchurch's Aranui with an emphasis on attentive, personalised treatment and steady positive feedback may find Colour Boutique a suitable option.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Colour Boutique's overall health is below average but steady, with room for improvement. The listing shows completed basics such as a claimed status, a website link, a full address and a visible title, yet it lacks a phone number and has only a basic description that could be refined further.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Colour Boutique
Colour Boutique✓✓
5.0 ★★★★★ (14)
Hairdresser · Aranui3
Open 5 days · late Tue, Wed and Thu ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Colour Boutique offers professional hairdressing and nail technician services in Christchurch, New Zealand. Professional only products Availability by appointment only

2
Google listingChristchurch beauty · 570 businesses
You are #367 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Colour Boutique in Aranui, Christchurch shows a below-average overall health score of 3.9 out of 10 for Google reviews. The top finding is a stellar current star rating, placing the salon in the top 10% for customer satisfaction. However, there is no response to any reviews yet, which may weaken trust and engagement with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Colour Boutique
OverviewReviewsPhotosAbout
5.0★★★★★14 reviews 3
5
4
3
2
1✓
nails 7hairstyling 4blonde hair 2fun atmosphere 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #361 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Colour Boutique in Christchurch shows an average overall health in Google Maps search with room to grow. Top findings include strong performance for several Aranui related keywords such as beautician, beauty salon, nail salon and hairdresser, indicating solid local relevance. The borough score is also above average, suggesting momentum in the suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Top three for "beautician" in 1 suburb, seen in 3
1
Colour Boutique25.0 ★ (14) · Hairdresser
2
Top to Toe Beauty5.0 ★ (21) · Hairdresser
3
Beauty Aesthetics5.0 ★ (17) · Hairdresser
4
Tesbelle Beauty Therapy5.0 ★ (8) · Hairdresser
Map positionsChristchurch beauty · 570 businesses
You are #281 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Colour Boutique shows an average health level with scope for stronger social and directory presence. The strongest current asset is a very high-trust Facebook profile and a well-indexed Fresha listing, which supports ongoing client reach. Key opportunity includes adding TikTok and LinkedIn presence to humanise the brand and improve professional visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/colour-boutique-christchurch-10-carteret-place-kwkzc88i) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gcolour boutique aranui
AllImagesMapsNews
Freshacolour-boutique-christchurch-10-carteret-place-kwkzc88iColour Boutique | Fresha✓
FacebookColourBoutiquenzColour Boutique | Facebook✓
Instagramcolourboutique_nzColour Boutique | Instagram✓
Neighbourlyzo-zo-s-barber-shopFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
facebook
ColourBoutiquenz✓
2.1K followers 2
Colour Boutique is a home based Hair and Nail salon in christchurch Nz Using Professional salon quality products Availability by appointment only Head online to book your next appointment
FollowMessage
★ 19 reviews · recommended 3
🌐 g.co/kgs/Z2TCQXv✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #164 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Colour BoutiqueNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Colour Boutique's opening hours show clear weekday afternoon strength but miss several busy weekend and mid-morning windows. The salon is open during high-demand weekday afternoons - notably Tuesday 11am, Wednesday 2-3pm and Thursday 4-5pm - but is closed across popular Saturday midday and early afternoon slots and Tuesday 10am, which reduces total temporal alignment.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
Colour Boutique
OverviewReviewsPhotosAbout
Hours 1
Monday11am-3pm
Tuesday11am-7pm
Wednesday11am-7pm
Thursday11am-7pm
Friday11am-3pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #326 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#341of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #341 overall
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The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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