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ConfiDental

Dentist · Hillsborough (Auckland), Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

ConfiDental

Dentist · Hillsborough (Auckland), Central Auckland

Where you stand#44of 277 dentists
Overall health8.4/10across the eight areas

Going well

02Reviews8.308Opening hours8.001Google listing7.607Google search and traffic7.403Map positions7.304Listings and social7.205Facebook page7.2

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

ConfiDental is a dental clinic in Hillsborough, Auckland, caring for patients of all ages. Its services include holistic dentistry, orthodontics and minimally invasive dentistry, supported by modern technology. The clinic also offers sedation options for patients who experience dental fear, with reviews commonly describing the team as friendly, patient and professional.

ConfiDental is a dental clinic in Hillsborough, Auckland, providing dental care for patients of all ages. The practice focuses on personalised care and aims to support patients' dental health and confidence through a friendly clinical experience.

Its areas of specialisation include holistic dentistry, orthodontics and minimally invasive dentistry. ConfiDental also uses dental technology in its work and offers sedation options for patients who experience dental-related fear. The clinic's approach considers oral health as part of overall wellbeing.

Customers commonly describe the team as kind, professional and approachable. Review themes include positive experiences with dental cleans and hygiene appointments, patient support during discomfort, and useful advice about gum health and ongoing oral care. Staff are also noted for taking time to explain care and help patients feel more comfortable.

For local patients, ConfiDental brings together general dental care with holistic, orthodontic and minimally invasive approaches. Its Hillsborough location, care for children and adults, and sedation options provide practical choice for people seeking a considerate Auckland dental clinic, including those who feel anxious about appointments.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

ConfiDental's Google Business Listing has a high health score of 7.6 out of 10. The profile is claimed and includes the business name, website, phone number and open status, giving customers reliable ways to find and contact the clinic. The main gaps are category coverage and the number of listing photos compared with local competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
ConfiDental
2
ConfiDental✓✓
4.8 ★★★★★ (65)
Dentist · Hillsborough (Auckland)1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At ConfiDental, We take care of your dental health and make sure that you always smile with confidence. For this, our highly specialised and professional team of dentists is dedicated to providing patients of all ages with utmost care that is personalised, friendly, and most importantly, high in quality to fulfil their specific dental needs. We are specialised in providing Holistic Dentistry, Orthodontics, and Minimally Invasive Dentistry, and with the blend of top-notch technology and unparalleled passion, we achieve exceptional results that go beyond your expectations. Moreover, sedation options are also available for patients who suffer from dental-related fear. If you are suffering from any dental issue, call us now.

3
Google listingCentral Auckland dentists · 277 businesses
You are #66 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

ConfiDental has a high Google Business review health score of 8.3 out of 10. Its rating and review count are ahead of half the local market, giving customers enough information to feel confident and making the clinic appear established. The main focus is maintaining steady review growth, monitoring clusters of lower ratings, and continuing the strong response rate.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
ConfiDental
OverviewReviewsPhotosAbout
4.8★★★★★65 reviews 3
5
4
3
2
12
hygienist 7kind staff 4tooth extraction 3deep clean treatment 2stain removal 2cost explanation 2
1How far your rating and your review count together can be trusted
E
Eleanor★★★★★ · Edited a week ago

Nothing but good things to share about this practice. Lovely kind people (shout out to Siri!). I had a cleaning with MJ and she is an outstanding oral health therapist with a particular interest in periodontal disease. I'm so happy MJ is on...

Response from the owner

Really appreciate your review Eleanor. Our team will always strive to keep your expectations high and serve you with love and care.

V
Vilja H.★★★★★ · 2 weeks ago

Response from the owner

Thanks Vilija for the 5 stars. Hope you are doing good. See you later.

Google reviewsCentral Auckland dentists · 277 businesses
You are #48 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

ConfiDental has a high Maps Search Performance health score of 7.3 out of 10. It ranks first for most key Hillsborough searches, including dentist, dental clinic and emergency dental service, with a second-place result for orthodontist. The main opportunity is broader visibility across surrounding suburbs, where competitors appear more often. Ongoing reviews may help strengthen that reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Top three for "cosmetic dentist" in 1 suburb, seen in 2
1
ConfiDental24.8 ★ (65) · Dentist
2
Cosmetic Dental5.0 ★ (86) · Dentist
3
Dental Boutique Auckland5.0 ★ (171) · Dentist
4
Accent Dentists5.0 ★ (354) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #76 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

ConfiDental has a high citations and social presence health score of 7.2 out of 10. Facebook has a strong trust association, while Cylex is present and should remain consistent with the Google listing. The main gaps are the weakly connected Instagram profile, missing TikTok, and absent White Pages and Yelp listings, with Infobel needing clearer business details.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/simon+wenley+bds-18071271) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.2Good
What customers seeWhere you rank
9:41
Gconfidental hillsborough (auckland)
AllImagesMapsNews
FacebookConfiDentalAucklandConfiDental | Facebook✓
Cylexsimon+wenley+bds-18071271ConfiDental | Cylex✓
Infobelsirijadinesh_privateConfiDental | Infobel
Instagramconfidental001ConfiDental | Instagram1
Healthpointlynfield-dental-centreConfiDental | Healthpoint
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #77 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexInfobelHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

ConfiDental's Facebook page has High overall health at 7.2 out of 10. It gives customers several direct ways to make contact, with its own website link, phone number, email address and street address all published. The key gaps are the page's 2 recommendations and the need to keep its existing 632 followers engaged, as quiet periods reduce the value of that unpaid local audience.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
facebook
ConfiDental Hillsborough | Auckland✓
632 followers 2
ConfiDental is the name behind every Confident Smile. Dr.Siri is highly qualified & experienced to ma3
FollowMessage
★ 2 reviews · recommended 1
🌐 confidental.co.nz✓
☎ +64 9-625 1411✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #79 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain Age ScoreYour domain is younger than most businesses here.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒confidental.co.nz3✓✓
✓Favicon
1The shape of your link profile
2On-page score
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
ConfiDentalNot in these results
About 713 visits a month from search, across 137 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #72 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

ConfiDental's hours cover 78% of the week's customer traffic, and most closures fall in quiet periods, so the hours are well aimed with one gap. On Sunday from 1pm to 4pm, customers meet a closed clinic during the market's busiest hours. ConfiDental should open Sunday from 1pm to 4pm, letting customers arrive and be served when demand is highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.0Strong
What customers seeWhere you rank
9:41
ConfiDental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday10am-3pm
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #56 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#44of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #44 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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