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Copperhead Road

Hairdresser · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Copperhead Road

Hairdresser · Rolleston North East, Christchurch

Where you stand#194of 498 hair salons & barbers
Overall health6.1/10across the eight areas

Going well

05Facebook page9.403Map positions8.604Listings and social8.101Google listing6.0

Where we can help

02Reviews5.808Opening hours4.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Copperhead Road is a professional hair salon in Rolleston offering haircuts, colour and styling in a relaxed, friendly space. The salon uses Keune and Olaplex products, offers tape-in hair extensions and a Tuscan Tan spray-tan room. Prices are described as reasonable, and the team aims for approachable service suited to local clients.

Copperhead Road is a professional hair salon located in Rolleston. It operates from a relaxed salon space and presents a friendly team focused on everyday hair services for local clients.

The salon lists core services including haircuts, colour and styling using Keune products and Olaplex. Additional offerings include tape-in hair extensions and a dedicated spray-tan room using Tuscan Tan (a violet-based spray tan). Prices are presented as reasonable.

Customer reviews highlight friendly, enthusiastic staff and practical hair solutions. Multiple reviewers name stylists such as Sarah and Sinead, describing successful restyles, colour plans aimed at low-maintenance looks and empathy for busy clients. Clients report being pleased with outcomes and state they would return or recommend the salon.

Locally, Copperhead Road is positioned as an accessible Rolleston salon combining higher-end product choices with everyday pricing and extra services like extensions and spray tanning. The mix of friendly service, organised colour planning and specialist options provides a clear choice for clients seeking both routine cuts and occasional enhancements.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Copperhead Road shows an above-average health score, with room to improve the business description and photo gallery. Strengths include claimed status, open-for-business display, a listed website link, a clear listing title and a phone number for customers seeking services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Copperhead Road
2
Copperhead Road✓✓
5.0 ★★★★★ (61)
Hairdresser · Rolleston North East3
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #199 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Copperhead Road shows an above-average Google review health score of 5.9/10, reflecting solid customer satisfaction relative to peers. Key strengths include outstanding Google Rating Confidence and a top-decile star rating, indicating consistent praise from clients. A notable opportunity is to improve engagement by responding to reviews, as there is currently no response activity.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Copperhead Road
OverviewReviewsPhotosAbout
5.0★★★★★61 reviews 2
5
4
3
2
1✓
friendly staff 19vibe 10colour 7hairstyling 6cut 5gentle staff 3
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #210 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Copperhead Road shows a very high overall health score for Maps Search at 8.6/10, indicating strong visibility across Google Maps. The top opportunities focus on maintaining momentum in aggregate local searches and lifting the suburb performance to top-tier status. Current rankings for core hair salon keywords remain solid, reinforcing local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Top three for "hair salon" in 4 suburbs, seen in 6
1
Copperhead Road15.0 ★ (61) · Hairdresser
2
Industrial Hair4.8 ★ (82) · Hairdresser
3
Rolleston Hair and Beauty4.8 ★ (86) · Hairdresser
4
Highgate Hair4.6 ★ (74) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #69 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Copperhead Road shows a very high health score of 9.2, indicating strong performance in social presence and local directories. The key achievements include outstanding Instagram and Facebook profiles, a prominent Yellow Directory listing, an active LinkedIn Company page, and a Fresha profile that supports local reach. A top opportunity is building a TikTok presence to reach younger audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/copperhead-road-hair-beauty-579495568) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gcopperhead road rolleston north east
AllImagesMapsNews
Facebookcopperhead855Copperhead Road | Facebook✓
Yellowcopperhead-road-hair-beauty-579495568Copperhead Road | Yellow✓
InstagramcopperheadroadrollestonCopperhead Road | Instagram✓
Freshalvp/rolleston-haircuts-rolleston-drive-rolleston-0qNPeQCopperhead Road | Fresha2
TiktokNo account found1
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowFreshaNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top two opportunities

  • 1
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
7 checks on your Facebook page. You're seeing 5 of them.
9.4Strong
What customers seeWhere you rank
9:41
facebook
Copperhead road Hair and Beauty | Rolleston✓
2.1K followers 2
FollowMessage
🌐 maps.google.com1
☎ +64 3-930 0221✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #33 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Copperhead Road's on-page SEO health is strong, with a score of 8.4 out of 10, indicating solid technical foundations for search visibility. The most impactful findings include a valid H1 tag and secure HTTPS content, along with a concise page text. Key opportunities focus on further polishing meta tags, especially the meta description and title tag, and speeding load times.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.

Top two opportunities

  • 1
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
  • 2
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒selwynconnect.co.nz21✓
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix both →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Copperhead Road's website traffic health is very strong, with a score of 9.5 out of 10. It indicates high organic visibility and consistent performance. The most notable findings are top-tier organic traffic value and solid local rankings, showing the salon attracts valuable visitors and maintains a competitive position. There is room to begin paid activity cautiously.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghair extensions rolleston north east
AllMapsImagesShopping
No ads from you on any search
rollestonsquare.co.nzPure Collective
purehairandbody.co.nzHair Services Price List
www.selwynconnect.co.nzHighgate Hair - Rolleston

A high end hair salon based in Rolleston. Our hair stylists are Dani, Arnya and Matt, all very experienced senior stylists. We specialise cut and colouring. Read more

sasharhair.co.nzSashar Hair |
About 31,906 visits a month from search, across 3,475 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Copperhead Road's opening hours partially match local demand: 38 well-aligned peak hours show good coverage during popular mid-morning and early afternoon slots, especially on Saturdays and Tuesdays. However 33 missed high-demand hours-notably Monday mid-day and Saturday late afternoon-suggest lost booking potential. There are no low-demand open hours, so inefficiency isn't the main issue; targeted hour adjustments could improve results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.5Room to grow
What customers seeWhere you rank
9:41
Copperhead Road
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-8pm
Wednesday9:30am-5pm
Thursday9:30am-8pm
Friday9:30am-5pm
Saturday9:30am-2pm
SundayClosed
Popular times Sunday · Rolleston North East
10a11a12p1p2p3p4p5p
When people in Rolleston North East look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #273 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 15 opportunities, from the 42 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website2 opportunities

08Opening hours1 opportunity

Where you'd stand#194of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #194 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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