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Cosgroves Insurance

Insurance agency · Waimakariri District East, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Cosgroves Insurance

Insurance agency · Waimakariri District East, Christchurch

Where you stand#112of 123 mortgage brokers
Overall health0.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Cosgroves Insurance in Ohoka provides insurance and mortgage services across Canterbury. They specialise in personal, business and farm insurance and also assist with mortgage needs. Reviews note a friendly, approachable team that explains options in plain English. The firm emphasises planning for the future and practical protection for households, farms and businesses in the local area.

Cosgroves Insurance operates from Ohoka in Canterbury and offers insurance and mortgage services to local clients. The firm describes itself as a Canterbury insurance and mortgage specialist with a focus on practical future planning.

Services include personal insurance, business insurance and farm insurance. The website sets out those three core areas and positions the business as a provider for household needs, rural clients and commercial cover. Mortgage assistance is also mentioned in customer feedback and in the business title.

Customer feedback commonly highlights friendly, approachable staff who explain options in plain English and offer guidance through mortgage and insurance processes. Reviews reference specific team members by name and describe a hands-on approach to discussing requirements and presenting choices. The overall review snapshot shows mostly positive experiences alongside an isolated negative account about a lending option.

Locally, Cosgroves presents itself as a small Canterbury firm that combines insurance specialisms across personal, business and farming needs with mortgage support. The business emphasises sensible preparation and practical protection for customers in Ohoka and the surrounding rural and town communities.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Cosgroves Insurance shows a low health score on the Google listing, indicating limited completeness. Key positives include a working website link, a visible listing title, an open-for-business status, a phone number, and a full address. The most important improvements are claiming the listing, expanding the description, adding photos, and uploading a logo to boost credibility and local visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
0.7Room to grow
9:41
Tiles © Esri
3
Cosgroves Insurance1✓
Own this business?
4.3 ★★★★★ (6)
Insurance agency · Waimakariri District East
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch mortgage brokers · 123 businesses
You are #115 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Cosgroves Insurance shows a low health score on Google reviews, indicating limited impact from recent activity. The top findings point to a lack of owner responses to reviews and a small base of reviews, with some progress in rating and volume. Overall health remains low, but momentum exists in rating confidence and review collection.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.0Room to grow
9:41
Cosgroves Insurance
OverviewReviewsPhotosAbout
4.3★★★★★6 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #98 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Cosgroves Insurance in Ohoka shows very low overall visibility in Google Maps, with a health score of 0.2 out of 10. The top opportunities focus on improving the Google Maps presence across multiple suburbs and ensuring the listing details are accurate and consistent to boost local reach for insurance and mortgage services in Canterbury.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.0Room to grow
9:41
1234Tiles © Esri
1Top three for "insurance agency" in 3 suburbs, seen in 6
1
Opes Insurance5.0 ★ (3) · Insurance agency
2
Abbott Insurance Brokers Christchurch5.0 ★ (8) · Insurance agency
3
Hazlett Insurance5.0 ★ (9) · Insurance agency
4
All In Insurance Brokers5.0 ★ (1) · Insurance agency
↓
Cosgroves Insurance2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #98 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Cosgroves Insurance shows a modest health score of 0.7/10, indicating limited social and directory presence and growth opportunities. The business has solid assets in Yellow and LinkedIn profiles, helping reach customers through those channels. Immediate attention should focus on expanding profiles on major platforms to improve trust and local visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.9Room to grow
9:41
Gcosgroves insurance waimakariri district east
AllImagesMapsNews
Family Company StudiocosgrovesCosgroves Insurance | Family Company Studio
White Pagescosgrove-survival-specialists-phillipstownCosgroves Insurance | White Pages
ServiceFinderCosgrove-Survival-Specialists-Limited-172236Cosgroves Insurance | ServiceFinder
Yelpcosgroves-christchurchCosgroves Insurance | Yelp
LinkedInmark-cosgrove-73ab8217Cosgroves Insurance | LinkedIn
Yellowcosgrove-survival-specialists-fitzgeraldCosgroves Insurance | Yellow
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #112 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioWhite PagesServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
9:41
facebook
cosgroves insurance waimakariri district east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #98 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Cosgroves Insurance shows a low overall on-page SEO health with a 2.5/10 score. The report highlights critical gaps in core elements and optimisation, notably missing meta description, missing title tag, and lack of a valid favicon. Immediate baseline fixes and proper tag implementation are essential to improve visibility and click-through potential for the Ohoka site.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒cosgroves.co.nz✓
1On-page score
2Meta description
3Page title
Your websiteChristchurch mortgage brokers · 123 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Cosgroves Insurance shows moderate website traffic health with a 4.3/10 health score, indicating room for improvement in traffic volume and paid activity. The strongest signal is organic traffic value above the 25th percentile, suggesting SEO work is paying off. Key opportunities lie in starting small paid campaigns and improving paid and organic coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
5.1Room to grow
9:41
G
AllMapsImagesShopping
32No ads from you on any search
Cosgroves InsuranceNot in these results
1About 83 visits a month from search, across 6 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #61 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Cosgroves Insurance shows very high temporal alignment overall (health score 8.9/10), but city-level demand data is not available so specific peak hours cannot be identified. The summary notes that published hours mostly match local search patterns in general. Practical next steps are to gather local hourly search data, test small evening or weekend appointment slots, and track bookings to confirm any extended hours are commercially worthwhile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Cosgroves Insurance
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#112of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #112 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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