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Craig Brown - Mortgage Adviser, Guardian Smith Christchurch

Mortgage broker · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Craig Brown - Mortgage Adviser, Guardian Smith Christchurch

Mortgage broker · St Albans, Christchurch

Where you stand#38of 123 mortgage brokers
Overall health7.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Craig Brown is a mortgage adviser based in the Saint Albans area of Christchurch. He helps first-home buyers, investors and business owners secure finance with clear advice and smart strategies. Services include support from application to settlement and guidance on different lending options, with an emphasis on making the process simpler and easier to understand.

Craig Brown is a mortgage adviser operating in Saint Albans, Christchurch, working through the Guardian Smith network. He helps clients navigate lending options and guides first-home buyers, property investors and business owners through the steps involved in securing finance.

Services include assistance with fixing rates, changing banks, buying a first home, purchasing investment properties and setting lending goals for the future. The practice focuses on finding solutions that fit client needs, explaining options and supporting the mortgage approval process from application through to settlement.

Customer feedback highlights clear explanations, regular availability and a smooth, supportive process. Reviews describe clients feeling fully supported and able to ask questions without hesitation, with the adviser handling much of the application work and keeping communication straightforward throughout.

Locally, Craig Brown is positioned as a Saint Albans-based adviser who helps reduce stress around borrowing by offering practical guidance and hands-on support. Clients can expect an emphasis on clarity, responsive communication and tailored strategies to match financial goals and lending requirements in the Christchurch market.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Google Business Listing health is low, with a 2.1 out of 10. The listing is claimed, has a phone number and website link, and shows open status, but gaps exist in description depth, photos and a logo. Addressing these areas should improve visibility and trust for Craig Brown - Mortgage Adviser.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
9:41
Tiles © Esri
2
Craig Brown - Mortgage Adviser, Guardian Smith Christchurch✓✓
5.0 ★★★★★ (5)
Mortgage broker · St Albans
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Mortgage adviser helping first-home buyers, investors, and business owners secure the right finance with less stress and better outcomes. Clear advice, smart strategies, and support from application to settlement.

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #98 for your Google listing
See how to fix all 3 →
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02ReviewsMarketbase business report

Your reviews

Craig Brown - Mortgage Adviser, Guardian Smith Christchurch shows mixed Google review health with a 3.3/10 health score and a top 10% star rating. Strengths include a high star rating indicating strong customer satisfaction and a growing but small review base. Key opportunities focus on improving rating confidence, increasing total reviews, and boosting response rate to reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.2Room to grow
9:41
Craig Brown - Mortgage Adviser, Guardian Smith Christchurch
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
smooth process 4easy to work with 2questions 2
1How far your rating and your review count together can be trusted
R
Rochelle M.★★★★★ · 5 months ago

Highly recommend Craig, he made the whole process of buying our first home run smoothly and was always available to help out and answer any questions we had - easy to contact. Thanks again Craig!

Response from the owner2

Thanks Rochelle! Was a pleasure working with you on the purchase of your first home!

F
Fraser L.★★★★★ · 5 months ago

Fantastic job! Craig helped us a lot with understanding exactly where we stood financially and what our option’s were. We could ask any question without seeming stupid and get full depth and knowledge so we could choose our best options goi...

Response from the owner

Thanks Fraser! Congratulations on purchasing your first home. Was a pleasure working with you both!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #84 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The overall health remains very high, indicating strong visibility in Google Maps searches. Key findings show strong performance for multiple top keywords including finance broker and mortgage broker terms across St Albans, Edgeware and Christchurch City, with notable ranking at #1 for several terms and high local prominence.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.1Strong
9:41
1234Tiles © Esri
1Top three for "mortgage broker" in 5 suburbs, seen in 37
1
Craig Brown - Mortgage Adviser, Guardian Smith Christchurch✓5.0 ★ (5) · Mortgage broker
2
Money For You Mortgages5.0 ★ (80) · Mortgage broker
3
Mortgage Group4.9 ★ (293) · Mortgage broker
4
Advanced Mortgage Solutions Christchurch5.0 ★ (467) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #12 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Craig Brown - Mortgage Adviser in Christchurch shows an above-average health score for social presence (6.8/10). The top strengths are the Instagram and Facebook profiles, both rated outstanding with strong trust signals, and a well-maintained LinkedIn presence. Opportunities lie in expanding on TikTok, TikTok Directory, Neighbourly, Yellow Directory and LinkedIn Company listings to improve visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/mikey-smith-25999548) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
7.7Good
9:41
Gcraig brown - mortgage adviser, guardian smith christchurch st albans
AllImagesMapsNews
FacebookmortgageperformanceCraig Brown - Mortgage Adviser, Guardian Smith Christchurch | Facebook✓
InstagrammortgageperformanceCraig Brown - Mortgage Adviser, Guardian Smith Christchurch | Instagram✓
LinkedInmikey-smith-25999548Craig Brown - Mortgage Adviser, Guardian Smith Christchurch | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #29 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
9:41
facebook
Guardian Smith Mortgage and Financial Services | Auckland✓
755 followers 3
Director of Guardian Smith Mortgage and Financial services2
FollowMessage
★ 6 reviews · recommended 1
🌐 Guardiansmith.co.nz✓
☎ +64 210 318 160✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #47 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for Craig Brown - Mortgage Adviser, Guardian Smith Christchurch is 7.8 out of 10, indicating a solid technical foundation with improvement room. The most notable findings are a strong H1 tag and an SEO-friendly URL, plus a valid favicon. Areas to watch include reducing render-blocking resources and avoiding frames.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain Age ScoreYour domain is younger than most businesses here.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠guardiansmith.co.nz3✓
✓Favicon
✓Page file size
1On-page score
2The shape of your link profile
Your websiteChristchurch mortgage brokers · 123 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Craig Brown - Mortgage Adviser's website shows above-average health for traffic, with room to grow in paid search. The key finding is that paid traffic spend and paid keyword footprint are not yet measurable, while organic value is mid-range and organic rankings show solid progress.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
9:41
Gmortgage broker westmorland
AllMapsImagesShopping
21No ads from you on any search
www.westmorlandmortgage.co.ukTrusted Mortgage Advisers | Kendal, Cumbria
www.corcoransmith.co.nzCorcoran Smith: Mortgage Brokers & Financial Advisers
guardiansmith.co.nzGuardian Smith | New Zealand's Leading Mortgage Advisor ...

Guardian Smith are expert mortgage advisors with a team across the country including Auckland, Christchurch and Wellington.

vegalend.co.nzVega - Registered Mortgages Brokers NZ | Vega
3About 88 visits a month from search, across 73 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #35 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Craig Brown - Mortgage Adviser shows poor temporal alignment with local demand (health 1.0/10). City-level popularity data is not available, so specific hours of strong alignment or missed opportunities cannot be confirmed. The business should collect local search or enquiry timing, consider offering limited evening or weekend appointments, and update published hours based on observed client requests to improve availability where demand exists.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Craig Brown - Mortgage Adviser, Guardian Smith Christchurch
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#38of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #38 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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