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Craig Fitchett Architecture

Architect · Casebrook, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Craig Fitchett Architecture

Architect · Casebrook, Christchurch

Where you stand#210of 252 architects
Overall health1.7/10across the eight areas

Going well

03Map positions7.105Facebook page6.5

Where we can help

02Reviews5.504Listings and social3.808Opening hours1.701Google listing1.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Craig Fitchett Architecture is an architectural practice based in Casebrook, Christchurch. The firm provides architectural design and related services for local clients, emphasising practical solutions and client-focused projects. Review data shows consistently high satisfaction from customers, reflecting a strong local reputation within the Christchurch community.

Craig Fitchett Architecture is an architectural practice located in the Casebrook suburb of Christchurch. The firm is identified by name and local presence, serving clients within the city and surrounding areas.

The practice offers architectural design and related services typical of an architects firm, working on projects that require planning, design and professional architectural input. Services are described in general terms as design-led and client-oriented, reflecting the architects category.

Customer feedback for Craig Fitchett Architecture shows consistently high satisfaction, with an average rating of 5. Reviews indicate clients commonly report positive outcomes and a high level of approval for the work delivered.

Located in Casebrook, Craig Fitchett Architecture is distinguished locally by its clear Christchurch presence and strong review profile. Clients looking for an architect in the area will find a practice that is established in the community and consistently rated highly by those who have engaged its services.

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01Google listingMarketbase business report

Your Google listing

Craig Fitchett Architecture shows a very low overall health on Google Business Listing with a 0.3 out of 10, indicating limited completeness. The listing already has a title, phone number, a full address and a main image, which are strengths. The most important opportunities are to claim the listing, add a website link, update status, expand the description and add more photos to improve visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Craig Fitchett Architecture
Craig Fitchett Architecture1✓
Own this business?
5.0 ★★★★★ (1)
Architect · Casebrook
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch architects · 252 businesses
You are #228 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Craig Fitchett Architecture shows an overall health score of 4.3 out of 10 on Google reviews, indicating room for improvement. The business already benefits from a top-10% star rating and a solid local reputation, with consistent customer satisfaction. The most important findings are the high rating level and the lack of engagement with reviews, which affects trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Craig Fitchett Architecture
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #115 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Craig Fitchett Architecture shows an above-average health score of 7.1 out of 10 for Google Maps search, indicating solid visibility. Top findings include strong rankings for core keywords such as architect in Casebrook and architectural designer in Casebrook (both rank 2), with good suburbs performance and a clear opportunity to push toward the top 10% by refining the Google Business Listing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
architect
1Top three for "architect" in 3 suburbs, seen in 5
1
LMS Drafting and Design5.0 ★ (35) · Architect
2
Craig Fitchett Architecture25.0 ★ (1) · Architect
3
Courtney Architects-Designers5.0 ★ (1) · Architect
4
Onsite Landscape Design & Consultations4.9 ★ (19) · Architect
Map positionsChristchurch architects · 252 businesses
You are #74 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Craig Fitchett Architecture shows a clear presence in Facebook, LinkedIn and Yellow Directory with steady customer satisfaction. Overall health is 4.3/10, indicating room for growth in social and local directory presence. The strongest current asset is the highly trusted Facebook profile and a complete LinkedIn and Yellow Directory presence, while opportunities lie in adding active profiles on Instagram, TikTok, LinkedIn Company, TikTok Directory and GrabOne to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/craig+fitchett+architecture-17976398) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe can see the Yellow Profile listing (https://yellow.co.nz/y/craig-fitchett-design-579480630) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
18 checks on your listings and social. You're seeing 5 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gcraig fitchett architecture casebrook
AllImagesMapsNews
Cylexcraig+fitchett+architecture-17976398Craig Fitchett Architecture | Cylex✓
FacebookarchitecturaldesignerchchCraig Fitchett Architecture | Facebook✓
LinkedIncraig-fitchett-697b6257Craig Fitchett Architecture | LinkedIn
Yellowcraig-fitchett-design-579480630Craig Fitchett Architecture | Yellow3
White Pagescraig-fitchett-design-2Craig Fitchett Architecture | White Pages
NZIA PracticeSouthArchitectsLtdFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch architects · 252 businesses
You are #157 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
facebook
architecturaldesignerchch✓
77 followers 1
Craig Fitchett Design is your professional residential architectural designer in Christchurch.3
FollowMessage
★ 1 reviews · recommended 2
🌐 craigfitchettdesign.co.nz✓
☎ +64 3-343 0833✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #89 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Craig Fitchett Architecture shows a very low on-page SEO health score of 0.8/10. The strongest pressure points are the missing meta description and title tag for the homepage, and the absence of a valid favicon, plus a page with under 1024 characters. Addressing these five areas will establish a baseline and improve visibility and click-throughs for local clients.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒craigfitchettdesign.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Craig Fitchett Architecture shows a very low health score for Website Traffic, indicating limited organic and paid activity. Key findings point to near-zero organic traffic value and no organic or paid traffic in practice, with no top-100 keywords. Opportunities focus on content and on-page SEO to build traffic, plus small paid campaigns with landing pages and tracking to start capturing customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Craig Fitchett ArchitectureNot in these results3
Google search and trafficChristchurch architects · 252 businesses
You are #175 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Craig Fitchett Architecture has no published opening-hours data, so direct alignment between opening hours and local demand cannot be measured. City-level search patterns indicate clear customer demand windows; the absence of hours is itself a missed opportunity. Publishing regular hours and matching core availability to daytime weekday peaks and early-evening interest would reveal where the practice is aligned or out of step with Christchurch demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
Craig Fitchett Architecture
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch architects · 252 businesses
You are #210 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#210of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #210 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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