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Cross Group

Accountant · Casebrook, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Cross Group

Accountant · Casebrook, Christchurch

Where you stand#26of 245 accountants
Overall health9.0/10across the eight areas

Going well

08Opening hours9.804Listings and social9.505Facebook page8.707Google search and traffic7.003Map positions6.8

Where we can help

02Reviews5.901Google listing3.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Cross Group is an accounting and business advisory firm with offices in Christchurch (Casebrook) and Invercargill. It specialises in helping small and medium businesses grow through financial advice, strategic planning and cashflow management. Chartered Accountants use technology to streamline compliance, free clients' time and focus on business growth and family support.

Cross Group is an accounting and business advisory firm based in Christchurch (Casebrook) with an additional office in Invercargill. The practice positions itself as a partner for small and medium businesses, offering locally rooted support from a team of Chartered Accountants.

Services focus on financial advice, strategic planning and cashflow management, with an emphasis on using technology to simplify compliance. The firm states it helps businesses free up time and resources so owners can concentrate on running and growing their operations.

Clients tend to report high satisfaction with the combination of practical advice and tech-enabled processes, as reflected in consistently positive feedback. The practice aims to provide steady support through both good and challenging times, using tools and guidance intended to keep businesses financially resilient.

Locally, Cross Group is identifiable by its dual Christchurch and Invercargill presence and a community-focused approach to business advisory. The team's Chartered Accountants and stated use of technology to streamline compliance are central features that distinguish its service offering for regional small and medium enterprises.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Cross Group shows an overall health of 4.2 out of 10 for its Google Business Listing, indicating below-average completeness and optimisation. The strongest current asset is a claimed, phone-numbered listing with a live website link and open-for-business status. Primary opportunities involve adding photos, a main image, and a logo to boost recognisability and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Main imageYour listing has no main image, so the first picture a customer sees is whichever one Google chose for you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Cross Group
Cross Group✓✓
5.0 ★★★★★ (1)
Accountant · Casebrook
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Cross Group is a forward-thinking accounting and business advisory firm with offices in Christchurch and Invercargill. We specialise in helping small and medium businesses grow through smart financial advice, strategic planning, and cashflow management. Our team of Chartered Accountants keeps it real — using technology to streamline compliance, free up your time, and focus on what really matters: building a successful business and supporting your family.

Google listingChristchurch accountants · 245 businesses
You are #155 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Cross Group presents a solid Google Business health with a 4.7/10 score, indicating room for growth in review volume and engagement. The top finding is an excellent star rating in the top 10% of the local market, suggesting strong customer satisfaction. A second key insight is the need to start responding to reviews to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Cross Group
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Cross Group shows a high overall health in Google Maps search with room to climb. The strongest performance is suburb-specific visibility, where rankings place in the top quartile, indicating solid local presence. The aggregate score is improving but still below the top tier, suggesting opportunities to expand visibility beyond the local suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Top three for "auditor" in 2 suburbs, seen in 6
1
Cross Group25.0 ★ (1) · Accountant
2
David Ward Chartered Accountant Limited5.0 ★ (3) · Accountant
3
Paul Duggan & Associates5.0 ★ (2) · Accountant
4
Accounting Solutions Ltd5.0 ★ (20) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #78 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Cross Group shows a very high health score in the overall presence health, indicating strong trust across key social profiles and directories. The most notable finding is outstanding Instagram and Facebook profiles with high trust scores, complemented by accurate LinkedIn profiles and an active Neighbourly listing. Opportunities exist mainly in expanding TikTok, TikTok Directory, GrabOne and other local directories to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/crossgroupnz) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gcross group casebrook
AllImagesMapsNews
Facebookcrossgroup.co.nzCross Group | Facebook✓
LinkedIncrossgroupnzCross Group | LinkedIn✓
InstagramxgroupnzCross Group | Instagram✓
Neighbourlyaccountants/canterbury-region/christchurch/casebrookFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #13 for listings and social
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
8.7Strong
What customers seeWhere you rank
9:41
facebook
crossgroup.co.nz✓
371 followers 2
Tech-Savvy Accountants 🖥 Xero Champions 🏆 Crypto Tax Specialists 🪙 Business Growth Partners 🤝🏻 📍 Invercargill 📍 Christchurch3
FollowMessage
★ 1 reviews · recommended 1
🌐 crossgroup.co.nz✓
☎ +64 3-214 2122✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #33 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Cross Group shows an above-average on-page SEO health score of 7.1 out of 10. The site has a valid favicon, HTTPS resources, a relevant meta description, a compact page size, and sufficient text content. The two most important findings are the missing H1 tag and room to improve meta description length and title tag alignment.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒crossgroup.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Cross Group shows a solid overall traffic health with room to grow paid reach. The top findings indicate paid activity is not yet measured and organic value is mid-range, suggesting cautious but achievable gains through targeted paid campaigns and ongoing content and technical improvements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.0Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Cross GroupNot in these results
3About 26 visits a month from search, across 34 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #75 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Cross Group's opening hours show a mixed alignment with Christchurch demand. Most well-aligned hours occur on Thursdays mid-morning to mid-afternoon, matching strong customer search activity. However, several high-demand windows at weekends are missed while no open hours fall into low-demand waste. Adjusting a small number of weekend hours could capture additional client activity without materially increasing total weekly hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Cross Group
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#26of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #26 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
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