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Croys

Accounting firm · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Croys

Accounting firm · Sydenham, Christchurch

Where you stand#90of 245 accountants
Overall health6.4/10across the eight areas

Going well

08Opening hours9.804Listings and social9.407Google search and traffic8.6

Where we can help

05Facebook page5.601Google listing4.302Reviews4.103Map positions0.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Croys is an accounting and business advisory firm based in Sydenham, Christchurch. They combine accounting, consulting and technology services to help local businesses move beyond compliance and create long-term value. The firm emphasises community impact and offers tailored advisory work alongside comprehensive accounting and practical technology solutions for business improvement.

Croys is an accounting and business advisory practice located in Sydenham, Christchurch. The firm presents itself as a provider of accounting, consulting and technology services and states a mission to make a positive impact on local communities while challenging standard approaches to business support.

The practice offers comprehensive accounting services that, according to its materials, aim to go beyond basic compliance and help build long-term value for clients. Consulting services are described as collaborative and tailored, with an emphasis on understanding each client's particular challenges and creating solutions that change the status quo. Technology offerings are framed as practical tools to help businesses operate more effectively.

Clients can expect a blend of advisory and technical support focused on practical outcomes. Croys states it works alongside businesses to develop tailored plans rather than off-the-shelf answers, and describes its accounting work as creating legacies rather than just meeting regulatory requirements. The consulting approach is positioned as collaborative, while technology services are presented as ways to modernise and improve business processes.

Locally, Croys is distinguished by its Sydenham location and its stated focus on community impact and innovative solutions. For Christchurch businesses seeking combined accounting, advisory and technology support, Croys positions itself as a one-stop option that prioritises tailored advice and long-term value.

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01Google listingMarketbase business report

Your Google listing

Croys shows solid listing basics but mid-range overall health. The profile includes a website link, a listed phone number, and an claimed status, with open-for-business display. Key improvement is needed on visuals and branding, notably logo presence and more diverse photos, while the description remains basic but present.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Croys
2
Croys✓✓
0.0 ★★★★★ (0)
Accounting firm · Sydenham
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Accounting and business advisors

1
Google listingChristchurch accountants · 245 businesses
You are #140 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Croys shows a very low overall Google review health score, indicating customers may hesitate to engage. Key findings include a very weak total review count and no responses to reviews, which undermines trust. The business should focus on gathering positive feedback from happy clients and start engaging with reviews to set a more credible local presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Croys
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Croys shows a very low overall health in Google Maps search rankings, indicating limited visibility across city-wide queries. The business ranks moderately for the keyword accounting firm in sydenham, but overall performance suggests significant room for improvement in both aggregate and borough-level results. Key opportunities focus on expanding presence beyond Sydenham to lift local search visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accounting firm
1Seen in 1 search across Christchurch, top three in none
1
Accounting Solutions Ltd5.0 ★ (20) · Accounting firm
2
SBA Small Business Accounting Sydenham4.0 ★ (4) · Accounting firm
3
SBG Accounting3.7 ★ (6) · Accounting firm
4
Canterbury Accountants5.0 ★ (6) · Accounting firm
↓
Croys2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #238 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Croys shows a very high overall health score for its social presence, indicating strong trust and activity across key profiles. The main strengths are confirmed on Instagram and Facebook profiles, plus an active LinkedIn Company listing. The top opportunities focus on expanding visibility on TikTok, LinkedIn, TikTok Directory, GrabOne and Neighbourly to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/croys-limited) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Gcroys sydenham
AllImagesMapsNews
InstagramcroysaccountantsCroys | Instagram✓
FacebookCroys-Accountants-Business-Advisors-61575049014875Croys | Facebook✓
LinkedInwix-comCroys | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #16 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
facebook
people2
418 followers
Accountants and Business Advisors who want to help your business grow and challenge the status quo3
FollowMessage
🌐 croys.co.nz✓
☎ +64 3-308 8353✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #109 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Croys shows an above-average on-page SEO health score of 6.8 out of 10, indicating solid fundamentals with room to fine-tune. Key strengths include a valid favicon, a relevant title tag, a clear meta description, an H1 tag, and a compact page size, which support quick load times and clear guidance for search engines.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒croys.co.nz✓✓
✓Favicon
1Meta description
2The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Croys shows strong overall website traffic health with a high 8.0/10 score. Organic traffic remains robust, ranking in the local top 10% and driving value, while paid traffic shows room for initial, targeted activity. Focused, small paid campaigns and ongoing SEO can sustain momentum without overhauling existing traffic.

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
8.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
CroysNot in these results
✓About 3,732 visits a month from search, across 9 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #34 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Croys's published hours show targeted alignment on weekday afternoons, notably strong on Thursday at 9am, 10am, 1pm, 2pm and 3pm when local demand peaks. However the practice is closed during several popular weekend slots-particularly Sunday mornings and Saturday late afternoon-creating missed commercial opportunities. There are no open hours that fall into low-demand periods, so current hours are not visibly wasteful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Croys
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-4:30pm
Tuesday8:30am-4:30pm
Wednesday8:30am-4:30pm
Thursday8:30am-4:30pm
Friday8:30am-4:30pm
SaturdayClosed
SundayClosed
Popular times Sunday · Sydenham
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Sydenham look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#90of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #90 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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