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Cruickshank Pryde

Law firm · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Cruickshank Pryde

Law firm · Burnside, Christchurch

Where you stand#24of 216 lawyers
Overall health8.9/10across the eight areas

Going well

08Opening hours9.403Map positions8.807Google search and traffic8.005Facebook page7.504Listings and social6.6

Where we can help

01Google listing4.602Reviews4.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Cruickshank Pryde is a general practice law firm based in the Harewood area of Christchurch, with branches in Invercargill, Gore and Queenstown. The firm specialises in property law while also offering estate planning, rural/agribusiness, family, commercial, resource management and employment law. Clients encounter a team combining experienced lawyers with newer solicitors and supportive legal executives.

Cruickshank Pryde is a general practice law firm located in Harewood, Christchurch, with additional branches in Invercargill, Gore and Queenstown. The firm presents itself as a regional legal provider serving clients across several centres while maintaining a Christchurch presence.

The firm lists a range of specialities including Property Law, Estate Planning, Rural/Agribusiness, Family Law, Commercial Law, Resource Management and Employment Law. The team blends lawyers with decades of experience alongside younger solicitors, supported by experienced legal executives and administrators.

Customers tend to describe the firm as responsive and approachable. Recent reviews note timely communication, practical guidance for first-time home buyers and assistance with both sale and purchase transactions. Clients report clear answers to questions and direct access to lawyers who manage the process from start to finish.

Locally, Cruickshank Pryde is distinguished by its broad service offering focused on property and related areas, its multi-branch presence in the South Island, and its stated combination of seasoned and newer solicitors backed by administrative support. That mix shapes the client experience and positions the firm as a full-service legal option for property, rural and family matters in the region.

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01Google listingMarketbase business report

Your Google listing

Cruickshank Pryde shows a solid presence on Google Business with a health score of 4.9 out of 10, indicating room for improvement in listing completeness. The most notable findings are that the listing is claimed and has a phone number and website link, while the description is still limited and photos are scarce.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Cruickshank Pryde
2
Cruickshank Pryde✓✓
5.0 ★★★★★ (2)
Law firm · Burnside
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

General practice law firm specialising in property law.

1
Google listingChristchurch lawyers · 216 businesses
You are #117 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Cruickshank Pryde shows a decent overall Google review health score of 4.4/10, indicating room for improvement in visibility and engagement. The most notable finding is a top-quartet star rating, highlighting strong customer satisfaction. A second key point is the lack of response to reviews, which affects perceived trust and engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Cruickshank Pryde
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
smooth process 2clear communication 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #123 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Cruickshank Pryde shows a very high Google Maps health score, indicating strong visibility across searches. The top opportunities focus on maintaining aggregate search strength and further improving borough-specific presence. Notable keywords already rank at the top, especially for property and civil law in key Christchurch areas, suggesting ongoing value from local familiarity.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
8.8Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
estate planning attorney
✓Top three for "estate planning attorney" in 18 suburbs, seen in 67
1
Cruickshank Pryde15.0 ★ (2) · Law firm
2
KT Law Kannangara Thomson4.7 ★ (120) · Law firm
3
Fleur McDonald Legal4.4 ★ (13) · Law firm
4
Burnside Law Centre4.3 ★ (3) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #26 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Cruickshank Pryde shows a healthy social presence with a 7.2/10 health score, indicating solid trust across platforms. Key findings include highly trusted Facebook and an up-to-date LinkedIn listing that supports local reach and professional credibility. Opportunities lie mainly in expanding profiles on Instagram, TikTok, LinkedIn Company, TikTok Directory, and GrabOne to broaden visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/cruickshank-pryde) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.6Good
What customers seeWhere you rank
9:41
Gcruickshank pryde burnside
AllImagesMapsNews
Lawzana Lawyercruickshank-prydeCruickshank Pryde | Lawzana Lawyer✓
LinkedIngreg-smith-lawyerCruickshank Pryde | LinkedIn
FacebookcplawinvercargillCruickshank Pryde | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch lawyers · 216 businesses
You are #74 for listings and social
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GoogleFacebookInstagramTikTokLawzana LawyerLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
facebook
cplawinvercargill✓
689 followers 3
Barristers and Solicitors2
FollowMessage
★ 1 reviews · recommended 1
🌐 cplaw.co.nz✓
☎ +64 3-214 4069✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #54 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Cruickshank Pryde shows a healthy on-page SEO posture with a score of 7.4 out of 10. The balance leans toward technical strengths, while key improvements focus on load speed, render-blocking resources, and keeping meta and title elements aligned for even better visibility.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒cplaw.co.nz✓
✓Separate sites linking to you
✓Meta description
1On-page score
2Page title
3The shape of your link profile
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Cruickshank Pryde shows strong overall health for Website Traffic, with a high health score indicating solid traffic and keyword visibility. Key strength is already-high organic traffic value, reinforcing the value of ongoing SEO work. The main opportunity is to build paid traffic and paid visibility, which currently shows little to no paid activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
Glawyer burnside
AllMapsImagesShopping
321No ads from you on any search
www.gibsonsheat.comTenille Burnside
nz.linkedin.comTenille Burnside - Sports Lawyer & Director
www.cplaw.co.nzCruickshank Pryde: Home

Our areas of expertise include Property Law, Estate Planning, Rural/Agribusiness, Family Law, Commercial Law, Resource Management, and Employment Law. Burnside ...

theburnsidepartnership.comThe Burnside Partnership: Specialist Private Client Lawyers
About 487 visits a month from search, across 74 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #43 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Cruickshank Pryde's opening hours align well with several weekday midday peaks but miss a number of popular weekend and early-morning slots. The firm is open during strong demand on Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am, matching client search patterns. Missed windows include Saturday mornings and evenings and Sunday early afternoon, which could be commercially significant for some client segments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Cruickshank Pryde
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Monday · Burnside
8a9a10a11a12p1p2p3p4p
When people in Burnside look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#24of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #24 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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