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Curtis Vision - New Brighton

Optometrist · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Curtis Vision - New Brighton

Optometrist · New Brighton, Christchurch

Where you stand#36of 49 optometrists
Overall health2.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Curtis Vision - New Brighton was an optometrist practice in New Brighton, Christchurch, now permanently closed. The team has transferred to Curtis Vision's other Christchurch clinics (Armagh St, Fendalton and Wigram) and clinical records are centralised and available there. The practice was known for thorough eye care, personalised eyewear choices and long-standing local patient relationships.

Curtis Vision - New Brighton was an optometrist practice located in New Brighton, Christchurch. The practice is now permanently closed; staff have transferred to Curtis Vision's other Christchurch clinics and clinical records have been centralised and made available at Armagh St, Fendalton and Wigram.

Curtis Vision describes itself as offering thorough eye care backed by more than 50 years of expertise, with advanced imaging and personalised eyewear selections. The practice presented precision eye care and professional optical services typical of the Curtis Vision group, and noted a community support programme that donates $10 from each pair of prescription sun lenses sold to Melanoma NZ.

Reviews indicate customers frequently experienced friendly, helpful and professional staff, with many long-term patients returning for decades. Feedback highlights consistent consultations, knowledgeable clinicians and a welcoming team approach, reflected in a high average rating and repeated recommendations from local clients.

Locally, Curtis Vision - New Brighton stood out for its long history of patient relationships and community engagement. While the New Brighton site is closed, the continuity of clinical records and transfer of staff to nearby Curtis Vision practices means patients can continue care at Armagh St, Fendalton or Wigram.

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01Google listingMarketbase business report

Your Google listing

Curtis Vision - New Brighton shows a low overall health score on its Google Business Listing, indicating limited completeness and optimisation. The most notable findings are a claimed listing with full contact details and a website link, while the health score signals room for significant improvement. Progress on photos is underway but more visuals and status updates are needed.

Strengths

  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    Open statusGoogle shows this business as permanently closed, which takes the listing out of most searches and tells anyone who does find it not to come.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
9:41
Tiles © Esri
2
Curtis Vision - New Brighton✓✓
4.9 ★★★★★ (7)
Optometrist · New Brighton
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business

We are sorry to advise that the New Brighton practice is now permanently closed. Our lease expired, and we have made the tough decision to close the practice. All of our current team at New Brighton have transferred to our other practices. Clinical records have been centralised and are available at any of our other 3 practices, Armagh St, Fendalton and Wigram. We thank the local community for their previous support to Curtis Vision New Brighton. Any concerns or questions please feel free to contact us directly. Shelley Endacott - Practice Manager [email protected] Chris Clark - Managing Director [email protected]

3
Google listingChristchurch optometrists · 49 businesses
You are #40 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Curtis Vision - New Brighton shows a moderate overall health score for Google reviews, with 4.3 out of 10. The top achievement is a stellar star rating, placing the practice in the top 10% for satisfaction. The main opportunity is to begin replying to reviews to boost engagement and trust, while continuing to grow total reviews. Customer trust hinges on how responses are handled.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
3.5Room to grow
9:41
Curtis Vision - New Brighton
OverviewReviewsPhotosAbout
4.9★★★★★7 reviews 2
5
4
3
2
1✓
friendly staff 5
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #32 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Curtis Vision - New Brighton shows very low overall health on Google Maps (0.2/10) but has identifiable strengths in key local searches. The strongest top keyword is optometrist in new brighton, ranking first, which indicates clear relevance for the suburb. Opportunities lie in boosting aggregate and borough-level visibility to move beyond the current minimal presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.2Room to grow
9:41
1Tiles © Esri
1Top three for "optometrist" in 1 suburb, seen in 1
1
Curtis Vision - New Brighton24.9 ★ (7) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #48 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Curtis Vision - New Brighton currently shows a high overall health score for social and directory presence. The strongest current assets are outstanding Facebook and Instagram profiles and a Neighbourly Directory listing, which support trusted local visibility and patient reach. Focused improvements in other profiles may lift overall reach further.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/curtis-vision-new-brighton) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.3Good
9:41
Gcurtis vision - new brighton new brighton
AllImagesMapsNews
FacebookyourcurtisvisionCurtis Vision - New Brighton | Facebook✓
InstagramcurtisvisionnzCurtis Vision - New Brighton | Instagram✓
White Pagescurtis-vision-new-brightonCurtis Vision - New Brighton | White Pages✓
Infobelcurtis_visionCurtis Vision - New Brighton | Infobel
Neighbourlyopticians-optometrists/canterbury-region/christchurch/new-brightonCurtis Vision - New Brighton | Neighbourly3
Healthpointcurtis-vision-optometrists-wigramFound through search, not linked from anything you own
Healthpagesoptometrists-curtis-vision-wigramFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #14 for listings and social
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GoogleFacebookInstagramTikTokWhite PagesInfobelNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.5Good
9:41
facebook
yourcurtisvision✓
585 followers 2
Curtis Vision Optometrists is one of the South Island's leading optometrists, providing high quality,3
FollowMessage
🌐 curtisvision.co.nz✓
☎ +64 3-366 6249✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #18 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Curtis Vision - New Brighton shows a very low on-page SEO health score (0.4/10). The most important findings are missing meta description, missing title tag, and lack of a favicon, all of which limit search visibility and click-through potential. Render-blocking resources are affecting performance, and the overall baseline SEO setup needs attention.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 3 of them.
-Room to grow
9:41
⚠curtisvision.co.nz
1On-page score
2Meta description
3Page title
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Curtis Vision - New Brighton shows a solid traffic health score of 7.2 out of 10, indicating a generally healthy website traffic position for the local market. The strongest signal is organic traffic value, placing the business in the 50-75% range, while organic traffic total sits mid-pack. Paid activity remains minimal but presents clear opportunities to improve visibility and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
9:41
Goptometrist new brighton
AllMapsImagesShopping
21No ads from you on any search
www.specsavers.co.nzSpecsavers Optometrist Shirley - The Palms S/C
healthpoint.co.nzPrivate Hospitals & Specialists • New Brighton, Canterbury
www.curtisvision.co.nzContact Us

Optometrists We have three locations in Christchurch, Optometrist Armagh: 03 366 6249 Optometrist 351 9666 Optometrist Wigram: 03 374 6629

www.neighbourly.co.nzOpticians & Optometrists in New Brighton
3About 1,621 visits a month from search, across 551 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #13 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Curtis Vision - New Brighton has no recorded opening hours, so a temporal match with local demand cannot be measured. Because hours are missing, there is no evidence of strong alignment with peak search periods and the profile shows missed opportunities where the practice is effectively closed during likely high-demand windows. Publishing accurate hours would reveal specific gaps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
0.6Room to grow
9:41
Curtis Vision - New Brighton
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch optometrists · 49 businesses
You are #46 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#36of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #36 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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